I have a client whose product is student accommodation. They are targeting high school seniors who are going to university in the fall. They use social media heavily but have no lead magnet and no email strategy. They tell me that 18 year olds do not use email, that it is for the older generation. I am not so sure.
- Does anybody here target 18/19 year-olds and what balance of social media / email do you use?
- Is there any way to deliver the lead magnet, followed up with content-rich messages and occasional promotions without using email? I haven't found one.