Anyway, I would like to know what factors come into play when building a solid Kindle author brand or platform. I know that this is crucial to developing a sustainable self-selling system for books on Amazon. I also already know that book quality is crucial.
Of course, you have to give your customers what they're looking for. But outside of that, what other factors come into play when it comes to building a credible and powerful author brand? This might seem like a simple or even naïve question, but I hope it isnt. Why? Let's face it, if quality is the only arbiter of success, then there would be a lot more successful authors on Kindle, but there isnt.
There are many authors out there that probably substandard stuff who makes money hand over fist. I've also read Kindle books that are really well-written, well-thought-out, and expertly put together and they're gathering cyber dust. What gives?