Writing a Blog Posts that Generates Leads

All the cool kids are doing blog posts these days and with excellent reason. Blogs are a proven marketing technique which drives more traffic to your website. A key platform for SEO content, blogs build relationships between you and your target market and share subtle key messages and information that engage your audience.

For a blog post to generate leads and become an effective marketing tool, there are a few things which will need to be taken into consideration before you begin writing. Content is key for a successful blog post and how you present it comes a very close runner up.

To find out how to write a blog that generates leads and is more than just a nice story, read on...

The primary goal in a blog post is using your words to get into the psyche of the reader; to identify with them and appeal to their needs. If you've done your market research well, you will know who you're talking to so this shouldn't be as hard as it sounds.

Tone
It's not always what you say but how you say it that's important. Keep the tone of the blog conversational rather than formal and make your reader think you're there having coffee with them. If they like you, they'll be encouraged to continue the relationship and utilize your product or service turning them into an all-important lead.

Lists
Bulleted lists are easy to scan and will hold the attention of the reader. They are more likely to get to the end of the post and start to build on their relationship with you.

Graphics
Putting a couple of relevant facts into a fun, visual graphic will grab the attention of the 60 % of readers who are merely scanning your post.

Provide facts and stats
Always use data from real studies to back up your information. If your points are vague the reader won't be encouraged to trust you with more.

Write a killer first paragraph
This is crucial to keep your reader wanting more. Creating an exceptional intro can often put pressure on a writer so don't feel you have to do this but first. Create the body of your content and you'll find the intro might come easier as a final step.

In addition to those effective writing tips, placing opt-in forms throughout your content available through companies such as Unbounce and Kissmetrics are also a valuable way to encourage sign ups that will increase lead generation.