Internet Marketing and Millennials

What's the catch with the so-called Millennials or the so-called Generation Y? Well, this may come as a huge surprise, but we have a very surprising answer. We aren't quite sure whether or not this generation born between 1980 and 2000 is going to save the world, but these cyber boys and girls impressive buying power. This is more than enough for any industry or company to pay close attention to what's going to with these youngsters, who just can't wait to spend their money. This also includes the Internet marketing machinery.

Here's a handful of useful tips how Internet marketing can successfully communicate with the Millennials:

#1 Millennials move in the mobile ways
More than 90% of Millennials use or own a smartphone. Therefore, if you want to speak their language, you have no other choice than to go mobile full-scale. This means that a successful Internet marketing strategy has to make sure that all material you plan to present is mobile-friendly. In addition, you need to hit the right apps and be present on all social media, which are extremely popular on smartphones.

#2 Tell me an interesting story
Selling a good story behind a product or service for Millennials has a completely new meaning. They don't have the patience to go through the traditional marketing process. Instead, they want to hear and learn something new and interesting. If you can get their attention, then the sky is the only limit. Yet, don't think it's going to be easy.

#3 Target the social groups and communities
The funny thing about the Millennials is that they can stop talking about individualism and the importance of personal choices. Yet, the Millennials feel comfortable when they function within a group or community, which lives and grows online. So, you need to target the specific social group or community with your Internet marketing campaign.

#4 Sharing v Subscribing v Owning
The Millennials are definitely not too enthusiastic about the traditional owning concept. They prefer to "borrow" on a regular basis, or in other words, they're perfect subscribers. Therefore, if your Internet marketing team can come up with a subscription model, which can keep them motivated all the time, you can also forget about one-time-buy and a traditional buy-to-own model.

#5 Play their game
At the first glance, Millennials may seem spoiled, too demanding, impatient, disinterested and even naïve. However, this first wrong impression can cost you a lot. If you don't play their game, rest assured that someone else will. We're talking about your competitors. Therefore, your Internet marketing strategy shouldn't allow itself a luxury of underestimating the Millennials. In return, they can be surprisingly grateful and loyal, if you can press the right buttons, of course.

So, what's the moral of our story about Millennials? Well, if the customer is always right, then Millennials will be always right for the next couple of years or decades. Or, you can start preparing the Internet marketing strategy for the next Generation Z.