What do you think of Content Locking Technology?

7 replies
Hey warriors,

To those who are involved in CPA, they know something called content locking, URL locking and Video locking where you basically lock premium content in your website and you ask for visitors to complete offers, surveys or share your content in order to gain access to the content they want.

I have had an Idea for a while now... that is similar to the concept of membership sites where instead of asking visitors for a monthly membership fee to access your premium articles, you put a content locking javascript from the CPA Network on one of the premium articles on your blog, and instead of them having to take out their wallets, they simply fill out a survey, enter their Email address or complete an offer for you to get paid!

However, I don't know if this is too intrusive from the visitors perspective!
#content #locking #technology
  • Profile picture of the author Kurt
    As long the conditions are clearly stated and the tech works and delivers what's promised, it think it's fine. It's your content and have a right to "charge" whatever you want for access to the content. If some folks don't like it, then don't have to accept it and can move on.

    Whether it works from a marketing perspective is another story and may need some tweaking and testing. One suggestion may be to offer the content for a price, like $10, also giving them a chance to unlock the content for "free" by filling out some info or giving up their email. The content locker may be perceived as a good deal when compared to a $10 price option, as opposed to being the sole offer on a page.
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  • Content locking only works when you have something that people desperately want in order to gain an even greater reward. Free porn passwords used to work a treat. Today, I'd lean towards game cheats or anything that would enhance the gaming experience (discount coupons, etc).

    Motivation must be both high and acute. Think sex and entertainment, not nail polish.
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    • Profile picture of the author CityCowboy
      Originally Posted by TheArtfulDodger2012 View Post

      Content locking only works when you have something that people desperately want in order to gain an even greater reward. Free porn passwords used to work a treat. Today, I'd lean towards game cheats or anything that would enhance the gaming experience (discount coupons, etc).

      Motivation must be both high and acute. Think sex and entertainment, not nail polish.
      I totally agree, unfortunately, the locked content Is not something that you will die for to read, unlike game hacks or other interesting content.

      I thought It will be good, since visitors won't have to pay for anything, other than their time to complete an offer or give away their Email address for me to make some money.
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  • Profile picture of the author MgcashMoney
    We have this feature in Mgcash man. Joind and test
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  • Profile picture of the author JohnMcCabe
    I'm one of those people Kurt mentioned who will simply skip the content rather than be blackmailed into completing an offer where I will get bombarded with more crap I don't need.

    I do think content locking has its place. For example, you give me part one of a two-plus part series for free. If I want to see part two, I can complete the conditions in the locker. Truth be told, though, unless part one is really killer, odds are I'm going to skip it.

    What really burns me, and guarantees that I not only don't complete the locker requirement but never look at your stuff again is using the content locker to post likes, shares, tweets, etc. raving about how good content I haven't even seen yet is. I've been known to actively warn people away from sites using tactics like that.

    People are getting smarter these days. They know that you don't put content behind a paywall like a locker without some way to profit from it. For me, it raises suspicions more than curiosity.

    But who knows? You may find enough suckers to make some money from a scheme like that.
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    • Profile picture of the author CityCowboy
      Originally Posted by JohnMcCabe View Post

      I'm one of those people Kurt mentioned who will simply skip the content rather than be blackmailed into completing an offer where I will get bombarded with more crap I don't need.

      I do think content locking has its place. For example, you give me part one of a two-plus part series for free. If I want to see part two, I can complete the conditions in the locker. Truth be told, though, unless part one is really killer, odds are I'm going to skip it.

      What really burns me, and guarantees that I not only don't complete the locker requirement but never look at your stuff again is using the content locker to post likes, shares, tweets, etc. raving about how good content I haven't even seen yet is. I've been known to actively warn people away from sites using tactics like that.

      People are getting smarter these days. They know that you don't put content behind a paywall like a locker without some way to profit from it. For me, it raises suspicions more than curiosity.

      But who knows? You may find enough suckers to make some money from a scheme like that.
      Yup, you never know, sometimes the most obscure and annoying things work better than the traditional stuff
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      • Profile picture of the author Daniel Evans
        Originally Posted by CityCowboy View Post

        Yup, you never know, sometimes the most obscure and annoying things work better than the traditional stuff
        I think the hint in the majority of the reply was; the annoying things are annoying.
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