9 {{ upvoteCount | shortNum }}
9 {{ upvoteCount | shortNum }}

need experts advice

by what44
9 replies
just ran a display ad for a dance music EP over night. had 200 clicks. but not one buy. product is x4 mp3's. heavily endorsed by djs and music press. site is my own ecommerce download store. all professionally designed. spent years working on it. im a designer and coder by trade.

question is, are the below normal stats for an ecommerce site?

this is from 200 visitors.

83% bounce rate
main product landing page time spent is 1:04
then 13% jump to home page and spend 1:13
then 4% jump to another product and spend 17 secs there
then 3% jump to my bio and spend 2:09
1% then add to cart and go to checkout

but they didnt buy

are these good normal stats or bad or?

very interested in anyone feedback or tips?
#advice #experts
  • Profile picture of the author Tom Addams
    The average bounce rate in eCommerce is 33.9%, based on the last study I read, where minimums hit 14.3% and maximums hit 68%.

    200 visitors is really not enough to make a decent assessment, and I'd need to know a lot more, but I can point to some potential issues related to your above-average bounce rate:.
    • The display ad may not reflect precisely what surfers expect when visiting the lander/ product listing. This is probably the most likely reason for such a high bounce rate. They arrive and instantly feel they haven't received what they expected. Bounce.
    • Website design.
    • Website speed.
    • Website ad copy.
    • Product information.
    • Product images and/ or videos.
    • Product reviews.
    • Product price.
    Before you spend any more money, I'd look into the above, whilst also working on your display ad. Take a look at your competitors. How are they doing it? Emulate and improve.


    - Tom
    Signature

    I Coach: Learn More | My Latest WF Thread: Dead Domains/ Passive Traffic

    {{ DiscussionBoard.errors[10758783].message }}
    • Profile picture of the author what44
      its ticks all those boxes. i have over 12 years exp designing ads for big brands. i work in an ad agency. its non of the above.
      {{ DiscussionBoard.errors[10759545].message }}
      • Profile picture of the author Brent Stangel
        Originally Posted by what44 View Post

        its ticks all those boxes. i have over 12 years exp designing ads for big brands. i work in an ad agency. its non of the above.
        Where is the traffic coming from?

        How is it targeted?

        Run search campaigns if people are actively seeking your product.

        Surfer traffic is tough to convert to buyers unless you at least opt them in and follow up aggressively.
        Signature
        Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
        All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
        {{ DiscussionBoard.errors[10759552].message }}
        • Profile picture of the author Steve B
          Originally Posted by Brent Stangel View Post

          Where is the traffic coming from?
          How is it targeted?
          These are the first questions I think the OP needs to explain.

          Everything he has done with his site and offer may be just fine, but if his visitors are random and not interested at all in dance music, the offer won't have a chance and his site details won't matter.

          John, the OP said nothing about his ad being on Facebook.

          He didn't say his visitors were surfers either.

          Steve
          Signature

          Steve Browne, online business strategies, tips, guidance, and resources
          SteveBrowneDirect

          {{ DiscussionBoard.errors[10759577].message }}
          • Profile picture of the author what44
            i appreciate everyones feedback.

            traffic was from picking a ready made market on adwords display. looking deeper into it the actual placements were a load of untargeted rubbish. so def not targeted buyers at all.

            i tried individual placements but havent spent enough to gather any results.

            im beginning to think its prob best to do the old way of getting them to sign up with a free couple of tracks and then push them through an auto email squ, and tell and sell that way.

            i will first try fb and post the results. i will do the same with more targeted display ads.


            Originally Posted by Steve B View Post

            These are the first questions I think the OP needs to explain.

            Everything he has done with his site and offer may be just fine, but if his visitors are random and not interested at all in dance music, the offer won't have a chance and his site details won't matter.

            John, the OP said nothing about his ad being on Facebook.

            He didn't say his visitors were surfers either.

            Steve
            {{ DiscussionBoard.errors[10760433].message }}
    • Profile picture of the author Joshnano
      Originally Posted by Tom Addams View Post

      The average bounce rate in eCommerce is 33.9%, based on the last study I read, where minimums hit 14.3% and maximums hit 68%.

      200 visitors is really not enough to make a decent assessment, and I'd need to know a lot more, but I can point to some potential issues related to your above-average bounce rate:.
      • The display ad may not reflect precisely what surfers expect when visiting the lander/ product listing. This is probably the most likely reason for such a high bounce rate. They arrive and instantly feel they haven't received what they expected. Bounce.
      • Website design.
      • Website speed.
      • Website ad copy.
      • Product information.
      • Product images and/ or videos.
      • Product reviews.
      • Product price.
      Before you spend any more money, I'd look into the above, whilst also working on your display ad. Take a look at your competitors. How are they doing it? Emulate and improve.


      - Tom
      +1

      I would personally you should try to shoot or more of around 1000 visitors to get a much more accurate representation. Hope this helps.
      Signature
      Learn How To Make Money Online & Learn SEO, Web 2.0, Marketing Strategies, Social Media, Content Creation & Much Much More! Offering SEO Services very soon! Visit us below:
      http://www.markethydra.com
      {{ DiscussionBoard.errors[10759895].message }}
  • Profile picture of the author johnben1444
    I do not really recommend Facebook ads for sales marketing.
    Maybe promotion for awareness but sales you will be disappointed.
    The major problem is, Facebook is not laser targeted.

    However, in every marketing campaign, you need to leave
    a window period for testing and knowing what works and don't.

    John
    Signature
    Grow your social media account, Spotify Streams, YT Views & IG Followers & More
    Software & Mobile APP Developer
    Buy Spotify, Facebook Bot & IG M/S Method
    {{ DiscussionBoard.errors[10759550].message }}
  • Profile picture of the author EPoltrack77
    Off the very first thing without needing to read anymore first is about your bounce rate! My question is where is your traffic coming from? What are the demographics of the traffic compared to your landing page? I'd start there. You have been doing this so I assume (make a as* out of you and me) that your page or storefront converts? You've gotten or and can sales from other networks/traffic sources yes?
    Signature
    Working to achieve higher results...
    {{ DiscussionBoard.errors[10759572].message }}
  • Profile picture of the author HelpingYouBeAnExpert
    You need to split test your funnel and your copy. Give the same traffic to two marketers and one might make a killing and the other nothing, that's why there is skill involved.
    Signature

    Join Next Live Mastermind Zoominar 100% Real World Secrets to Get Up And Running. Are you Stuck? Don’t miss it www.MonthlyMastermind.org
    {{ DiscussionBoard.errors[10760148].message }}

Trending Topics