Here's what I do. I listen and ask questions. I find out why she interested in the business, the need she is looking to fill and how my opportunity can help her. I also ask her how serious she is about all of this.
I like to keep it about her, keep it simple and validate what she is saying. Then I show a third party video or website to give her brief information. Hopefully the questions will continue on and our dialogue begins!
What do you do?