Marketing lessons from the Rio Olympics
Did you see
http://www.business2community.com/sa...mpics-01635850
?
from the getgo, its intriguing:
Fight to win, not to avoid losing
To wit:
"One of the biggest hurdles salespeople face is frustration. Getting a hard no could mess up moods and ultimately dial down their productivity.
If there's one thing the Olympics teaches us, it is that we always have to show up wanting to win and getting the yes-not just avoiding the no..."
You can translate that into marketing by saying....
Banish the analysis/paralysis, because that leaves you at the starting gate for eternity... you never even begin.
Or:
Niche up! Specialize!
"The hundreds of events in the Olympics scream specialization. And there's reason for it.
These athletes can get to their level of eliteness because they take their strengths and push it into overdrive. Countries like Japan zero in on Judo because it is where they are culturally inclined and where they excel. Jamaica and Kenya kill it on the track so they focus on those events. This strategy has worked for these countries and it's something you need to apply to sales as well."
Try to sell to everyone... and chances are, you'll appeal to no-one.
But specialize... and the world suddenly opens.
It's up to you to take the lessons away.
http://www.business2community.com/sa...mpics-01635850
?
from the getgo, its intriguing:
Fight to win, not to avoid losing
To wit:
"One of the biggest hurdles salespeople face is frustration. Getting a hard no could mess up moods and ultimately dial down their productivity.
If there's one thing the Olympics teaches us, it is that we always have to show up wanting to win and getting the yes-not just avoiding the no..."
You can translate that into marketing by saying....
Banish the analysis/paralysis, because that leaves you at the starting gate for eternity... you never even begin.
Or:
Niche up! Specialize!
"The hundreds of events in the Olympics scream specialization. And there's reason for it.
These athletes can get to their level of eliteness because they take their strengths and push it into overdrive. Countries like Japan zero in on Judo because it is where they are culturally inclined and where they excel. Jamaica and Kenya kill it on the track so they focus on those events. This strategy has worked for these countries and it's something you need to apply to sales as well."
Try to sell to everyone... and chances are, you'll appeal to no-one.
But specialize... and the world suddenly opens.
It's up to you to take the lessons away.
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madstan -
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M Thompson -
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