48 replies
I recently work as an affiliate marketer, I have my own opt-in website and also have a wordpress site... Which do you think is more important, driving traffic or posting content?

Anyone has any experience with that?
#content #traffic
  • Profile picture of the author shaunybb
    Hey welcome


    You need to be excellent at both!


    Produce a killer post and then promote it a lot and I mean ALOT
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    • Profile picture of the author ollieblair
      Originally Posted by shaunybb View Post

      Hey welcome


      You need to be excellent at both!


      Produce a killer post and then promote it a lot and I mean ALOT
      So as an Affiliate Marketer you Need Traffic but if your content is not good then you can't get good traffic. As an Affiliate Marketer, you are working withing wth social media ,email traffic but when you want to work some real CPA network then you need to flow traffic on your website . it;s good for you to develop your content. and your content must need to convert your offer. So traffic and content is very important for you.

      Thanks in Advance
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  • Profile picture of the author Mike Anthony
    Originally Posted by Vinh Giang View Post

    I recently work as an affiliate marketer, I have my own opt-in website and also have a wordpress site... Which do you think is more important, driving traffic or posting content?
    Any content that does not engage or attract traffic is worthless so the obvious answer is - traffic.
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  • Profile picture of the author BlozFu
    Both are equally important. There is no point driving traffic if you don't have good content. And there is no point in creating good content if you are not going to drive traffic to it.
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  • Profile picture of the author Alex Son
    Banned
    Without content you will not get any traffic, so content is must to put on site or blog. Good quality content attract search engine as well as visitors.
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  • Profile picture of the author agmccall
    Originally Posted by Vinh Giang View Post

    driving traffic or posting content?
    It is not driving traffic or posting content

    It is driving traffic to posted content

    al
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    "Theater, sports, movies, and church are all driven primarily by an ancient desire to be in each other’s proximity." ~David Marcus~
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    • Profile picture of the author zdebx
      Originally Posted by agmccall View Post

      It is not driving traffic or posting content

      It is driving traffic to posted content

      al
      Was going to post the same thing...

      You can't choose between writing content or driving traffic. Both are equally important.

      If you have no content, then what's the point of driving content? Similarly, you can have all the traffic in the world, but that traffic has to be quality and directed onto relevant content, otherwise you're wasting time.

      So in essence, build up your content and then drive traffic to it.
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    • Profile picture of the author josh wu
      Originally Posted by agmccall View Post

      It is not driving traffic or posting content

      It is driving traffic to posted content

      al
      agreed!

      but the first priority is to post excellent content, these content must provide benefit to your reader.

      then promote and drive A LOT of traffic to your site.

      p.s. don't forgot to collect their email address, or you are just wasting these traffic
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    • Profile picture of the author Paul Wilson
      Originally Posted by agmccall View Post

      It is not driving traffic or posting content

      It is driving traffic to posted content

      al
      What Al said.

      You are wasting your time writing content even crappy content if no one is going to see it.

      "Build it and they will come" only works in sentimental movies.

      You must send traffic to your content wherever it is.

      -Paul.
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      • Profile picture of the author anayb
        Originally Posted by Paul Wilson View Post

        What Al said.

        You are wasting your time writing content even crappy content if no one is going to see it.

        "Build it and they will come" only works in sentimental movies.

        You must send traffic to your content wherever it is.

        -Paul.
        It looks like you're not confident enough about your content. Content can (should) bring free traffic from seo, fb likes, shares etc. Why put double efforts? content and promotion all the time. Production of top-notch content with an intelligent website is what you need when starting out. It is easier said than done, however.
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  • Profile picture of the author anhvu
    Originally Posted by Vinh Giang View Post

    I recently work as an affiliate marketer, I have my own opt-in website and also have a wordpress site... Which do you think is more important, driving traffic or posting content?

    Anyone has any experience with that?
    Vinh,

    Traffic and content are both important. As you know that traffic and content played a key role to being a successful affiliate marketer or any online business type. Each of them has its importance. But for me, traffic is more important. In general, we do everything to support for getting traffic and earn money. This is my own opinion.

    - Anhvu
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  • Profile picture of the author seosemplanet
    Hello

    Both are important because if you will post fresh and unique content you will get more traffic. So make sure to use the fresh content. Content plays important role.
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  • Profile picture of the author vishwa
    Both are important. Without content you can drive traffic. Content attracts loyal readers which converts in to sales. However you have to do some steps to drive traffic because content itself cannot drive traffic.
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  • Profile picture of the author SS Raj
    I think both are equally important for marketing. You must have to post quality content but for the success key traffic is also necessary .
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  • Profile picture of the author muzammilmajeed
    in my opinion Both are important.
    first step is publishing content on your website
    and driving traffic is 2nd step.
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  • Profile picture of the author Thomas Perry
    Hello,
    Both are very important.Traffic and content. You need to have quality content to attract more readers and get more traffic.Your campaign won't be successful without good content
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  • Profile picture of the author Ahmed Umair
    Both are equally important i believe.. More good content mean more and more traffic.. never stop posting good and relevent content
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  • Profile picture of the author JamesCoo
    20% of time create content, rest 80% promotion!
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  • Profile picture of the author Sam JTB
    Both, like many have said before.

    Think of only having great content as a tropical island. It might be really nice - but no one can get to it without bridges and boats (traffic).
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  • Profile picture of the author 4hdddd
    Content is the king. So you need to focus on your contest first, also your sales funnel. Then drive the traffic.
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  • Profile picture of the author gpacx
    You really can't have one without the other - if you're working hard to drive traffic to a website that provides zero value, your results are going to reflect that. You need to achieve a balance of producing very high quality content and spending time promoting that content to the correct audience.

    It may seem hard to wrap your head around, but once you realize that people aren't going to read garbage, you'll understand why it's so important to have the product as well as the marketing taken care of when you're trying to get your ducks in a row in online marketing.

    I think that people who get too focused on marketing end up suffering because their content is like an afterthought - you end up doing all this work to promote something that maybe isn't very good and ultimately the effort is wasted. You may get some results but not near as much as if you put in the time up front to make a really great article or website.

    Posting content on a regular basis will also keep your website fresh and Google likes this a lot. Regular updates are an important thing for your readers.
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  • Profile picture of the author Nico Puegher
    For me, you need more content.

    What's the point of spending a lot of money driving traffic if people don't know anything about you? Even if you're building a list where you can warm up your leads the only place where you build a real relationship and real trust is through your website and social networks.
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  • Profile picture of the author Ng KF
    A balance. high traffic doesnt equate good content.
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  • Profile picture of the author dolius
    I think what is important is to drive traffic to quality content you post, and this post should then, lead to your product page or landing page where your product is. I had way better results sending traffic to my articles instead of sending the same traffic directly to the landing page. Your content is also a "recommendation" to use a product such as the one you want to sell. When you give free information, your prospects will feel they owe you something (at least a "thank you for posting") and will be more inclined to accept your offer....
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  • Profile picture of the author tyronne78
    You need both. Traffic and Content are equally as important.
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  • Profile picture of the author aizaku
    you NEED traffic

    content is ONE way to get traffic

    you can also pay for it..

    but why not do both

    -Ike Paz
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  • Profile picture of the author Jamel Hassell
    Writing content allows you to build relationships and trust,providing that it is useful.Remember that you are the product.
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  • Profile picture of the author JohnTimmins
    If you write high quality content you will become an authority and you will attract buyers
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  • Profile picture of the author Scott Spooner
    I am agree with most of the comments here. Let me put it this way: if you were going to make a cup of coffee, and I asked you which was more important - the coffee beans (grounds) or the water, what would you tell me?

    I'm guessing that you would say "both".

    Same thing with content and traffic.

    Scott
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  • Profile picture of the author RefuseToLose
    I'd say its more of a 60/40 split. With content being slightly more important.

    If you don't have good sales content that persuades someone to buy whatever you are selling, then it doesn't matter how much traffic you send to that website, it won't work.

    Traffic on the other hand is relatively easy to get if you have the money for it. So the barrier there is a lot lower than creating good content.

    Focus on your content and it will make sending traffic to that content a lot more profitable.
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  • Profile picture of the author Iftekhar Ahmed
    Here's my case...

    I am in a similar position and I have opted for posting QUALITY content (ignoring what people search).

    How did it help me ??

    With the content (irrespective of the traffc), I built a brand !! The only thing I did was, I marketed the content to my same audience. The value I got is astonishing.

    Let me put a more clear scene with my stats.

    I hardly get 1000 views a day. Out of which many are still useless (views on posts that makes no sense to my current industry). But guess what, I get regular offers from companies to promote their products, services or to just place their banners.

    They don't see my traffic. They don't ask for it. Only thing they see is that my site is filled with quality and some unique things that otherwise are not visible on other blogs. They see my blog free from generic content (content put just for the sake of attracting search views).

    Its helping me on a very long run.

    And if you ask about the earnings. Well I made 350$ just by posting one article last week. It had nothing to do with conversions or the traffic I get.

    Play smart with quality
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  • Profile picture of the author Rory Singh
    For me personally...I create some 'specific' content just to drive traffic to a lead capture page. So I give some value first (which increases my credibility with the visitor quickly), then I give them a 'call to action' telling them why they should visit my lead capture page.

    But most of my content is created to 'serve' my followers and my list.

    On the flip side...one of my coaches (a guy who has made over $500,000 in his best year so far online), pays for traffic and just sends it to a 'highly' CONVERTING offer.

    He doesn't create to much content but still manages to stay a 'self reliant' IM Entrepreneur.
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  • Profile picture of the author rehema
    I know are many that have shared their views here since we are looking at what someone believes is better i Thought it will be better for me to share something here as well.

    If it was me i will recommend optin form because if there is anyone that will sign up then you will have th confirmed client for years to come unless they subscribe.

    Using all these you will be bale to promote any offer that you might have to all these without fail.
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  • Profile picture of the author davejarvys
    I guess I'm swimming against the stream here don't blog or write articles.

    I just drive traffic to my sales page.

    That said I'm willing to accept that I am probably the exception rather than the rule.

    To make this a semi useful post I would guess that you need some content first and then traffic. A solid content marketing plan to get people to your sight and then a way to reengage them when you put more content on your site.

    All sounds like far too much hard work.
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  • Profile picture of the author celente
    we do content and try to push PPC traffic to that page.

    A little tip and trick i learnt from a big seminar of traffic nuts. Seems to work a treat too.

    So content, and traffic in one. Two birds one stone.! :-)
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  • Profile picture of the author Matthew North
    It's not really an either/or proposition, as traffic comes from good quality content.
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    I have no idea what I'm doing.

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  • Profile picture of the author ollieblair
    So as an Affiliate Marketer you Need Traffic but if your content is not good then you can't get good traffic. As an Affiliate Marketer, you are working withing wth social media ,email traffic but when you want to work some real CPA network then you need to flow traffic on your website . it;s good for you to develop your content. and your content must need to convert your offer. So traffic and content is very important for you.

    Thanks in Advance
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  • Profile picture of the author Mark Singletary
    You can make a living with content if you can get traffic.

    If you have traffic, though, you don't need content (as in blog posts, articles, etc.) to make a living.

    Traffic that is interested in whatever you are sending them to and has the ability to pay wins if it's an either/or question.

    Mark
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  • Profile picture of the author triony
    It seems to me both notions are important as they can't exist without each other.
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  • Profile picture of the author The Leader
    You definitely have you have awesome content and work on driving traffic to your site. You can't be half hearted or will fail.
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  • Profile picture of the author oussama
    Well, content is the essentially key in every business model you can think of, even you can drive zillion of traffic to your website without high-quality content you are literally burning your money. with that being said, create good content strategy sit back and watch the great flood of traffic hitting your website.

    So my answer is: Content
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  • Profile picture of the author JohnVianny
    Traffic belongs to content.

    Or if you have traffic but low content, it will sooner drop down
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  • Profile picture of the author ryanbiddulph
    Content sure helps ya drive traffic Vinh But helpful, relavent content it should be. Create beneficial content to receive increasing traffic.

    RB
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  • Profile picture of the author pontom
    Both of them are important - make a killing content, drive targeted traffic there and measure it ;-)
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  • Profile picture of the author Steve Cascio
    Both are important. You should regularly post good content, and then promote it every way you can. Content is King, and traffic is the lifeblood of your business. Without traffic, you have no business.
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  • Profile picture of the author TouchDownAsia
    Traffic or Content are important because if you will post fresh and unique content you will get more traffic. Content plays an important role in SEO. You have work with social media and email marketing to get traffic.
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  • Profile picture of the author nelsonme
    Having good content will keep steady traffic.
    Of course at first you should do good both.
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