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Marketing as a Personality vs. a Brand/Company?

by stanigator
9 replies
I know this depends on a lot of factors, going from the target demographics to the seller's ability to sell products. That said, I have reservations about selling an information under my own name to avoid muzzling myself online, but I have concerns about whether selling webinars/informational products online as a company/brand would be hindered b/c it could sound less personable.

Is this a non-issue from your experience or is there any contemporary study showing which is better generally?
#brand or company #marketing #personality
  • Profile picture of the author TONY ROHN
    As I think, both. act together
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  • Profile picture of the author Oscar D
    Good question, I think the type of product/service would also have an impact on your decision.

    For example, if you were starting a online ecommerce site then you would promote the business as a brand/company.

    However, if you were a motivational speaker then you would be the brand because you would personally provide the service, and therefore would market the personaility as that is what you would be providing.
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    • Profile picture of the author stanigator
      Thanks for the feedback. I'm thinking the personality while keeping my personal Facebook profile private. I always have the flexibility to go with the other if one doesn't work out well enough, right?
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  • Profile picture of the author YasirYar
    I have been able to land clients by sending out very personalized emails to them. Although I do manage many companies, I personally feel you can close more easily if you go with a personal touch (as opposed to a corporate one).
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  • Profile picture of the author Jesus Perez
    In the IM world, I've learned that visitors buy from people they know, like and trust.

    Example: I don't buy from DigitalMarketer. I buy from Ryan Deiss. It's his personality and teaching style that closes the sale. Having a company with dozens of employees and a branded presence only supports my decision in making that sale by displaying his success and ability to create a brand.

    Same goes for Jimmy Brown vs his brand, Earncome.
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  • Profile picture of the author wrcato2
    I think that you have gotten a lot of good advice already. If your starting out I would just let the branding part be at the back of your mind. Do your thing and let the market brand you.
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  • Profile picture of the author ChrisBa
    Originally Posted by stanigator View Post

    I know this depends on a lot of factors, going from the target demographics to the seller's ability to sell products. That said, I have reservations about selling an information under my own name to avoid muzzling myself online, but I have concerns about whether selling webinars/informational products online as a company/brand would be hindered b/c it could sound less personable.

    Is this a non-issue from your experience or is there any contemporary study showing which is better generally?
    I really don't think it matters either way. Just pick one and stick with it.
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  • Profile picture of the author Xtremsurvivor
    If you market with you own name, I think you will build a deeper bound with your customer and you will get a more loyal fanbase. Also, they might retain your name better than a company name
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  • Profile picture of the author discrat
    Originally Posted by stanigator View Post

    I know this depends on a lot of factors, going from the target demographics to the seller's ability to sell products. That said, I have reservations about selling an information under my own name to avoid muzzling myself online, but I have concerns about whether selling webinars/informational products online as a company/brand would be hindered b/c it could sound less personable.

    Is this a non-issue from your experience or is there any contemporary study showing which is better generally?
    I prefer Branding my Name. Imo, you can never go wrong with that

    Sometimes a Company Brand name can limit you long turn especially if you start diversifying in different Markets and Niches and decide to run with something else


    - Robert Andrew
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