How to Instantly Double Your Online Sales and Profits.
Back then, I had reached some success online, after starting in 2001 I had gotten
my sales up to about $500 a day or so.
But I knew my sales letter for my first product could be better.
So, I went onto this forum and asked for feedback about my sales letter,
my opt in page, and traffic.
Being pretty new, I just wanted to get some feedback.
Well, that was the problem. I got so much conflicting advice, my head
was spinning and I didn't know what to do after.
I had some people say the sales copy sucked, I had others say that my
traffic source was junk.
Again, being rather new... I didn't really know who to listen to.
I'll never forget the PM that changed my business and my life.
It was from a pretty well known marketer, and he must have felt
bad for my rather "hey tell me what to do" approach.
He sent a PM that said "it's a mess to guess, so test".
Well, needless to say, that one message changed the course
of my business and life over time.
Because I immediately started using Google Adwords to split
test every single thing I could think of.
Using the same exact ads, but just rotating them to 2 different
landing pages... I kept testing, and testing, and testing.
If something won, I'd keep it and test it against another thing.
I kept doing this and over the course of the first year, my sales doubled.
And to this day, I don't guess about anything. I don't ask for opinions, none
of that.
Because DATA NEVER LIES.
By simply testing and tracking everything, you can get absolute
proof what works best, and it's coming straight from the market.
From the Facebook ad, to the opt in page, to the sales page,
to the emails... all of it can be tracked.
And what can be tracked, can also be measured. And what can be
measured can be improved.
Believe me, if you're focused on tracking every single thing you do,
you can SPOT where leaks are happening, where people are dropping
out of your funnel.
You can test new leads or new headlines... you can test new
opt in pages.
Where before, if you just asked other marketers, you're going to
get a rash of different thoughts and ideas.
Why bother?
Just set up a split test and ask the only person that cares...
your prospect.
Let them tell you the best solution... by letting them vote with
their wallet.
I know it sounds simplistic, but I guarantee that more than half of the
folks reading this aren't testing every single part of their funnel... from the
moment someone sees your ad, to the moment they're on your list
or buy from you.
When you track it all, you can SEE things that you otherwise
wouldn't be able to. Problems, leaks, or missed opportunities.
Again, it's a mess to guess... so just test and track every move
you make online.
It will pay off, big time. It doubled my business the first year.
Data never lies, so when it doubt, test it out... and build your
business on proof, not guesses.
Cheers, Laurence.
Writer/Editor/Proofreader.
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Steve Browne, online business strategies, tips, guidance, and resources
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Cheers, Laurence.
Writer/Editor/Proofreader.
All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
Cheers, Laurence.
Writer/Editor/Proofreader.
http://bobbydonlinemarketing.com