Would you get value from a white label lead magnet service?

If it would give me good conversions then yea totaly worthing

Which niches are is your lead magnet aimed at?

It all depends upon the quality of the writing, how focused it is for the business or service that is trying to get the opt-in, and how well it converts.

Are you talking about a unique and original magnet with research done for every client? or does everyone get the same product?

Steve

Hi Jason,

Yes, maybe, as Steve mentions, would this be a custom made offer or a DFY type of package?

I think it would make a hugh difference. If it is a DFY package, would the amount distributed be restricted
to prevent oversaturation?

Anyhow, would love to hear your thoughts

Thank you,
Robin

Thanks Jason,

That sounds like an interesting idea, maybe that could lead to create a full fledged custom made product creation service as well.

I mean something others can put their name on and sell as their own

Regards,
Robin

Thanks Jason,

No, I'm currently an affiliate marketer but I have always been interested in product creation services.

I do offer my graphic designer services from time to time..., anyhow that is another story...

And I have created some products in the past, so this is a recurrent topic for me.

Regards,
Robin

If I understand what you propose correctly, I think I'd get more value if the 2500 content was set up differently.

Well researched parts that I could mix and match the way I want... Which means you'd probably have to provide 5000 words in several self-sufficient blocks...

Because owners of the same type of business in the same city want to feel the lead magnet is made specifically for them (and re-writing 2500 words only takes you so far) but, more importantly, they feel they're business is different because they're focus is different.

Conversely, you can do your version A, for the generalist; version B for the 203k specialist, version C for the first-time home buyer specialist... And you'd sell version A for 2000 and I can get version B for an additional $100 and version C for another $100... Imagined numbers meant only to show you that the main product costs a lot and the versions cost little (by comparison).

Example: there's no mortgage broker that's going to turn away first-time home buyers who qualify for a loan, but some of them specialize in first-time home buyers while others specialize in jumbo loans or 203k loans.

All of them would benefit from the 2500 words, however, none of them would feel the words are specific to them.... And, if the content can be easily arranged to reflect their specialty, I can charge them more...

Yes, I can do that with your 2500 words, I can rewrite, add to it... But, then, the value of your product is lower than if I only have to delete a chunk of words and paste another chunk of words in its place.

Thanks for all the feedback and thoughts so far!

I have also been speaking to some other people about this idea, and have come up with a few ideas based on all the conversation.

Two things seem desirable to people I've spoken with:

1 - content upgrades - these are like mini lead magnets that are relevant to a specific post, rather than displayed sitewide.

2 - implementation of lead magnet or content upgrade. As in adding the resource to the website.. making landing page, thank you page, optin forms, and perhaps email followup series too.

So all of this brings me to version 2 of this idea...

$xxx/m for x "tokens" which can be used to purchase content upgrades or lead magnets. Lead magnets being more expensive, since they're larger and take a lot more work.

Content upgrades would be the main product in this case. They seem to get a higher email optin rate (because they're specifically relevant to each post), so almost any piece of content could benefit from one.

So that's the reason for the monthly recurring fee - to get new content upgrades continuously as more content is produced.

I think this would also make the offer appealing to more than just agencies. Pretty much anyone who's producing a lot of content could benefit from this on an ongoing basis.

Very interested to hear any further thoughts or questions you guys may have!

I know someone who has been doing this for years. Both my students and I get our lead magnets from her. It is well written to give actual value and in line with the offer you are promoting down the funnel. She charges around $350 for one and it is always more than 3000+ words but not too long so the lead can consume the lead magnet and get into the next phase of your funnel ASAP

Hi Jason,

Thanks for posting those questions, I think we all can benefit from the ideas and experience of others. While reading your post I was thinking about one of the ideas you mentioned:

"2 - implementation of lead magnet or content upgrade. As in adding the resource to the website.. making landing page, thank you page, optin forms, and perhaps email followup series too."

I think many affiliates starting out have issues with the followup, and if they do, they struggle with follow up series that convert.

Also, I believe that if the email autoresponder series are customized to the need of the client it might help in getting a higher open rate vs. DFY emails that sometimes end up in spam folder, especially when DFY emails are overused by many, many users....just some food for thought

Robin

If you are just starting out than $350 for an ebook is a heavy hit.

If outsourced, a high-quality e-book would cost me about $30 per thousand words and $10 for e-book design.

Maybe, for around $149.