Want to make more money? Format your content to get READ

2 replies

Many marketers who use content to get leads or ad clicks think that as long as the content they offer is HIGH QUALITY and AWESOME, visitors would click on ads/fill out forms or otherwise do stuff that puts money in marketers' pockets.

Dead wrong.

Most visitors have a very short attention span-especially if they found your stuff through social media.

Search engine traffic is particularly notorious for users BOUNCING OUT of a page if they can't make heads or tails of a page's content.........within SECONDS.

Considering these realities, it's no surprise too many marketers aren't making the kind of money they could be making.

You have to format your content to target both SKIMMERS and READERS.

Here's how you do it

1 line sentences

Bold font subheadings (if applicable)

Bold italics for emphasized content

Break a multi-topic blog post or article into 2 posts or articles.

If you're going to use graphics, use graphics that (a) summarizes the idea of your content in one iconic image OR (b) directs eyeballs

Get more conversions by choosing to KEEP IT SIMPLE and DIRECT.
#content #format #make #money #read
  • Profile picture of the author writeaway
    It may seem simple but it has a profound effect... especially for content you're promoting via social media
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  • Profile picture of the author ryanbiddulph
    This is very good.

    Creating scannable, easy to read, effortless to process content and doing so persistently has helped expand my reach, boost my traffic and grow my business. Simple works. Simple rocks. Clarity rocks.
    Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
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