If I have a decent WSO...how many sales can I expect?

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If I have a decent WSO...how many sales can I expect?
#decent #expect #sales #wsohow
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  • Profile picture of the author Michael Meaney
    There's no way to predict it... far too many variables.

    'Decent' is subjective.

    I've launched WSO's that have made tens of thousands, and I've launched WSO's that didn't get a return on the $20 posting fee.

    As great as the WSO board is, you're dealing with cold traffic.

    That was OK 10 years ago, but now I think you gotta spend more time warming people up before they buy, since trust is in short supply.

    On top of all that, the forum is running on very old software that does not let WSO sellers make use of current marketing technology - so you're immediately at a disadvantage.

    Personally, I'd invest the time and money into building an email list and promoting to them instead.

    For the sake of transparency, 54 clicks have cost me $3.81, on a new Facebook ad.

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    • Profile picture of the author pauloadaoag
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      current marketing technology
      What "marketing technology" do you want to see in the WSO section?
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      • Profile picture of the author Michael Meaney
        Originally Posted by pauloadaoag View Post

        What "marketing technology" do you want to see in the WSO section?
        The ability to:

        Offer lead magnets - not a tech issue
        Retarget
        Save the sale
        Use real CRMs

        The WSO board loosely resembles a CPM model (but without a guaranteed minimum number of impressions), while most marketers want PPC.

        FL need to adapt.
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  • You could have the greatest WSO ever, but if you dont promote it right, you wont get much sales (if any). It's all in the marketing. And people wont buy it if they cant find it - and believe it.
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  • Profile picture of the author agmccall
    You will need decent marketing and follow up to go along with your decent WSO

    al
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    It is true that money can not buy happiness, But it is more comfortable to cry in a Mercedes than on a bicycle

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  • Profile picture of the author DABK
    Decent WSO's are a dime a dozen, so, decent WSO's sales depend on the marketing that goes with them.

    Some marketers get a decent number of sales, some get an indecent number of sales.

    Choose which kind of marketer you want to be and apply yourself to becoming that kind of marketer.

    Long way to say, it do depend.

    Yet an important part did not fit in there. So here it is: a decent WSO in a decent niche backed up by decent marketing... Now you're talking boss!

    Originally Posted by GoogleWarrior View Post

    If I have a decent WSO...how many sales can I expect?
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  • Profile picture of the author Brent Stangel
    a decent WSO..
    Isn't that kind of an oxymoron?

    I kid, of course. I know there are some great WSO's.

    Asking us to quantify the unquantifiable is an exercise in futility.

    Now maybe...if we were familiar with the product and the quality, among a million other variables, and we'd sold similar products ourselves, we could guess.

    Is that what you're looking for?

    I guess very few.

    Brent
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  • Profile picture of the author discrat
    321 !! ...give or take 7
    . My people got with Tom's people and this is the figure we arrived at based on an proprietary algorithm
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    • Profile picture of the author DABK
      Was that a decent algo, though?

      Originally Posted by discrat View Post

      321 !! ...give or take 7
      . My people got with Tom's people and this is the figure we arrived at based on an proprietary algorithm
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  • Taking into account some of your other recent posts, I would say you probably won't sell any or many your first time around.

    And that is true no matter how good the WSO is.

    How can that be?

    Because no one will ever know how good your WSO is without the proper marketing to the right audience. Just putting something up there is no guarantee of any sales. And, it seems (even though I could be wrong) that you are just starting out with some important marketing activities such as list building.

    In fact, I'd say that the great, great majority of WSOs over the years have sold 0-10 copies. That's just a guess but it's based on looking at some payment systems that list how many sales a vendor has made.

    Now, I'm not trying to frustrate or dissuade you from doing it if you have a truly valuable offer. I'm saying even if you fail, to get back up and try again. Most people that make it big, do so only after repeated failures but then they learn from their failures and adjust.

    Good luck.

    Mark
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  • Profile picture of the author 3936296
    If it is a good produt, you will get atleast 100 sales...
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  • It actually depends on your Sales and Marketing Strategy. Unless until you share some Discount or FREE Review Copies to your prospects, they don't buy from you.

    How do you promote your WSO, signature, paid ads etc etc.

    How proactive you are in participating in Pots or replying to your WSO Inquiries.

    Steve
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  • Originally Posted by GoogleWarrior View Post

    If I have a decent WSO...how many sales can I expect?
    Dealing with the dreaded "What If" simple answer is if someone will buy it they will then you make a sale(s) !

    But you have to define what is success for you...! as it only affects yourself

    Jason
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  • Profile picture of the author pauloadaoag
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    Based on internal tracking, the best WSOs get up to 25 click throughs a day.

    Whether those clicks translate to actual sales though is something beyond what we can track
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    • Profile picture of the author Steve B
      Originally Posted by pauloadaoag View Post

      Based on internal tracking, the best WSOs get up to 25 click throughs a day.

      Interesting stat - thanks for sharing Pauloadaoag.

      My question: How long do the best WSOs continue to get these click-throughs? A week, a month, as long as the offer is on the first two pages, . . . ? Any stats on this?

      Thanks, Steve
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      • Profile picture of the author Michael Meaney
        Originally Posted by Steve B View Post

        Interesting stat - thanks for sharing Pauloadaoag.

        My question: How long do the best WSOs continue to get these click-throughs? A week, a month, as long as the offer is on the first two pages, . . . ? Any stats on this?

        Thanks, Steve
        I'd be interested in knowing that too.

        Sometimes I'll get a sale from an old WSO that hasn't been bumped for years. Not often, but enough to tell me every old threads are still getting traffic.

        There was a time when WSOs would rank well in Google, I dunno if that's still the case anymore?
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        • Profile picture of the author pauloadaoag
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          There was a time when WSOs would rank well in Google, I dunno if that's still the case anymore?
          Making WSOs rank well in google again thru in-page seo optimizations was also one of the goals with the redesign
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          • Profile picture of the author Michael Meaney
            Originally Posted by pauloadaoag View Post

            Making WSOs rank well in google again thru in-page seo optimizations was also one of the goals with the redesign
            Google doesn't like showing paid content in the SERPs, I hope I'm wrong in thinking that applies to WSOs too?
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            • Profile picture of the author Mike Anthony
              Originally Posted by Michael Meaney View Post

              Google doesn't like showing paid content in the SERPs, I hope I'm wrong in thinking that applies to WSOs too?
              Correct.....plus Google pretty much hates the whole niche so i wouldn't hold my breath that any redesign is going to bring any lasting rankings.
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              • Profile picture of the author Michael Meaney
                Originally Posted by Mike Anthony View Post

                Correct.....plus Google pretty much hates the whole niche so i wouldn't hold my breath that any redesign is going to bring any lasting rankings.
                Plus almost every WSO is already in the SERPs thanks to BH sites giving them away for free.

                A WSO has to compete with an evil version of itself, lol.

                Maybe the WF / Warrior Payments could do something to combat piracy.

                I dunno what that might be, or if its even possible.

                As soon as a Warrior post a WSO someone will buy it, refund it, and then become a hero on BH sites for sharing it for free.

                Personally, I don't really care about that, but its just one more thing in a long line of problems that prevent vendors from using the WF.
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    • Profile picture of the author Michael Meaney
      Originally Posted by pauloadaoag View Post

      Based on internal tracking, the best WSOs get up to 25 click throughs a day.

      Whether those clicks translate to actual sales though is something beyond what we can track
      Do you know how many click throughs a WSO would get before the redesign?
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      • Profile picture of the author pauloadaoag
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        Unfortunately not We did try a 50/50 ab test on two WSOs (with permission from the seller) and split traffic between new and old designs and found no difference in click throughs.
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  • Profile picture of the author R0b328
    I would say it's absolutely impossible to predict it, way way too many variables at play. The best thing to do is just go for it, and the one of the most important variables is how well you market it. You very well may have the best WSO ever, but if you don't market it the right way, it won't do well.

    It's best to focus on just getting it done and getting it out on the marketplace and you'll find out that way
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  • Profile picture of the author IMSM Tony
    I personaly had over $10k weekend WSO's back when I use to do WSO's. It's about a few things honestly, providing a proper sales page that FULLY explains what you are offering. Offering a seamless purchase experience and always over-deliver. Pay it forward.
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  • Profile picture of the author Mike Anthony
    Originally Posted by GoogleWarrior View Post

    If I have a decent WSO...how many sales can I expect?
    The number one misconception of people who have never run a WSO before is that putting up the WSO is a comprehensive marketing plan for their WSO.

    pay the money and a ton load of sales will come in.

    They get this from seeing successful WSOs in the forum. What they don't realize (and this was true even many years ago) is that the traffic was often being generated through JVs and lists the seller had - not just the normal forum traffic.
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