Email funnel strategy - passive or not?
Hi everyone,
When setting up and email sequence is it better to constantly write emails, or just set up a 8 week (or x week) sequence and never touch it again?
For example
lead magnet - free info.... - sell-upsell...--EMAILS STOP SENDING FOREVER
Obviously you optimize everything at the begining. My thinking is that after that everything is passive and you only worry about getting traffic to your landing pages / lead magnets (and after that point the sales are taken care of)
Is this how the "big guys" do it? Assuming you are not trying to be an authority and stay behind the scenes.
Thanks.
When setting up and email sequence is it better to constantly write emails, or just set up a 8 week (or x week) sequence and never touch it again?
For example
lead magnet - free info.... - sell-upsell...--EMAILS STOP SENDING FOREVER
Obviously you optimize everything at the begining. My thinking is that after that everything is passive and you only worry about getting traffic to your landing pages / lead magnets (and after that point the sales are taken care of)
Is this how the "big guys" do it? Assuming you are not trying to be an authority and stay behind the scenes.
Thanks.
"Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison