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A win-win scenario with infographics. May the force be with you, too.

by chimichanga
4 replies
Been on a posting rampage recently, but I figured some of you may have some insights to bring for helping some noobies as myself with this.

I've got a pretty cool infographic, which pertains mostly to the fitness market.
The best way to get use out of this infographic would be to milk it dry.

Content marketing:
1. Break up the infographic into 2-3 pieces
2. Creating a blog post(s) on it
3. Use it a lead-magnet for email opt-ins
4. Use it as a proposal for guest posting--->contact the webmaster of xyz site and let them know that this might be of value to their audience.
5. Infuse it in one of our infoproducts like an eguide(s)
6. ....

As far as the win-win goes, it pertains to #4 the most. The other webmaster gets more content from your cool infographic while you get a backlink in exchange.

How can we take this further into a super win-super win? What would be the best way, lets say, if the webmaster you're reaching out to could split the email list he/she amasses from the infographic you're offering? Can we both walk away with 50% of an email list? If so, how would be the best way going about it? Google sheets?
#force #infographics #scenario #winwin
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  • Profile picture of the author Gambino
    Originally Posted by chimichanga View Post

    4. Use it as a proposal for guest posting--->contact the webmaster of xyz site and let them know that this might be of value to their audience.


    As far as the win-win goes, it pertains to #4 the most. The other webmaster gets more content from your cool infographic while you get a backlink in exchange.

    How can we take this further into a super win-super win? What would be the best way, lets say, if the webmaster you're reaching out to could split the email list he/she amasses from the infographic you're offering? Can we both walk away with 50% of an email list? If so, how would be the best way going about it? Google sheets?
    In my opinion, it's too easy for a website owner to obtain an infographic between Pinterest and Fiverr. There's very little value of having an infographic from the website owners perspective. Certainly not enough value to simply share or give away half of their email lists. Building an email list is much more difficult than creating/obtaining an infographic. That would be a super win-super, super loss, to me.

    If you're in the fitness market and are looking to drive traffic with infographics then you should look into Pinterest. I know a few people who are driving a ton of traffic from Pinterest.
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    • Profile picture of the author chimichanga
      Well said. I've seen some folks in the yoga market just explode from using Pinterest. Thanks for shedding some light, I had too much attachment invested in my own infographic that I began putting it on a pedestal LOL.

      With your advice, I could search for other infographics related to a post or topic on Pinterest and use that to create more content, too. I could then reach out to the creator and let them know I found their graphic interesting, show them the link on my page and perhaps they might backlink it, perhaps not. Nevertheless content is content, which might drive more traffic via SEO, depending on your keywords etc etc.
      Thanks, Gambino!
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  • Profile picture of the author vpnif
    Not all infographic can help you ,everything you do should be careful, infographic need beautiful, clear , useful and so on.
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  • Profile picture of the author NickCesarz
    Brian Dean from Backlinko also speaks of this method. I think it can work, but isn't the end all be all for guest posting opportunities.

    As far as grabbing half an email list for providing an infographic, I doubt that would happen, though I may misunderstand what you mean.
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