Or to focus on creating the best article on that topic (try to make it 10X better than the all the articles on the first page of google (ex: how to overcome alchool addiction)?
Im asking, because I was told that i needed to create as much content as possible and thats waht i have been doing for my entire IM career (1 year and 6 months) with very little results...
Plus, its extremly time consuming considiring that im a perfectionist and that i have a full time DJOD (day job of doom).
My spare time is completely devoted to creating new content. I usually spend my weekends form 7:00am to 10:00pm at libraries writting an article. and i also create my videos before i go to work and after.
And then! There's the 4 to 5 article websites that seem to be pulling in tonnes of traffic... Theres a couple of these in my niche...
(think Backlinko.com... Backlinko has more than 5 articles, but he only publishes like 3-4 per year... Mind you that they are EXTREME quality... But maybe thats the way to go.)
And i just dont understand how they get away with it??
These websites just promote the crap out of the few articles that they have, and the article is probably very good at converting cold traffic to an email list.
I like this approch because it allows you to make just a few extremly great peices of content that you can continuesly improve and tweak as time goes by. Also, once an article converts people into subcribers really well, then you can focus on improving your email follow-up. Its so simple.
I think the future will be much more focused on the quality of articles rather than how much you post... Google's algorythm are focusing on figuring out which article is the best of the pile, and puting it on top of that pile.
The same thing happened with kindle... just a couple years ago, you could write a "decent" 15 page book, and make 100's of dollars from it... I know because I did it. But now, the crap books quickly take a back seat... quality wins.
Im thinking of switching my whole approach to doing exactly this... am I missing anything?