65 replies
Hi Experts,

What's involved in creating a content marketing strategy?

Need some valuable advice.
#content #marketing
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  • Profile picture of the author jmosticc22
    Figuring out the best and easiest way to create great content. Finding out who and what your audience wants or needs. Determining what channels you will use to reach your customers.
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  • Profile picture of the author Michael Meaney
    One strategy I use is to break up your main content and turn it into smaller chunks of micro-content.

    Share these smaller chunks on social media, so they act as teaser-content that pulls people to your articles.
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  • Profile picture of the author dave_hermansen
    Find out what is already popular and getting backlinks. Then, create similar (but better) content and contact those sites that were linking to the other piece, letting them know about yours.
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  • Profile picture of the author Urbanwordwizard
    i would start by first creating an ideal customer avatar this includes what channels/websites he/she spends the most time on, what type of info he/she is interested in, so you can get a clear picture of who you are selling to, know what kind of content to create to keep him engaged and where to promote it. After you have a website and regular posts you can use various those channels to drive traffic to your posts and website.
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  • Profile picture of the author chuckholmes
    I would suggest something like this.

    1. Identify your target market. Take some time and be VERY SPECIFIC.

    2. Identify your competition. Look at popular websites and articles and content that are selling things to your target market.

    3. Write down a content marketing plan. Have a weekly checklist, such as:

    - Publish 2 videos on YouTube
    - Write one guest post
    - Publish 2 podcasts
    - Leave 3 comments on relevant forums
    - Connect with 5 influencers on social media
    - Publish 1 post on your blog

    This is just an example to get you thinking. I hope it helps.
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  • Profile picture of the author wizbiz
    I think creating a content it's like 1/10 of the job, making content Viral,
    that's the key.. You can even advertise somebody else content with appropriate
    license for sharing.. Content alone not the guarantee for success..
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  • Profile picture of the author bugzy
    Would have been helpful to us if you also said what specific niche you're targeting for that content marketing.

    That's pretty broad question.

    There's a X content marketing that work well with X niche and there's X content marketing that doesn't work well with X niche.

    Kindly be specific.
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  • Profile picture of the author Jenifer1420
    Banned
    I would put forward something like this.

    1. Recognition your target market.

    2. Identify your opposition. Look at popular websites and articles and content that are selling things to your mark market.
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  • Profile picture of the author SKY FOR WEB
    - Find out your goals. You content be created for some specific purpose and it should be properly defined.
    - Find out your target audience.
    - Focus on your topic and listen what your customers want and write content accordingly them.
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  • Profile picture of the author Jamell
    What topic are you going to be covering ?
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  • Profile picture of the author bhavesh2310
    You draw in individuals by making amazing content. Precedents are YouTube recordings, Facebook Pages, and blog articles.

    You turn into a specialist in your specialty, develop a major after, and afterward you can make cash by prescribing distinctive products and services.
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  • Profile picture of the author writeaway
    Use 'question-based' content and promote it hard via Quora and Twitter

    Question-based formatting also works for FB groups and targeted FB page commenting
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  • Profile picture of the author ratulbhuiyan8585
    Helpful substance ought to be at the center of your advertising

    Conventional advertising is ending up less and less viable continuously; as a ground breaking advertiser, you know there must be a superior way.

    Enter content advertising.

    Content advertising is a vital promoting approach concentrated on making and dispersing important, applicable, and steady substance to draw in and hold a plainly characterized group of onlookers -- and, at last, to drive productive client activity.

    Rather than pitching your items or administrations, you are giving genuinely significant and valuable substance to your prospects and clients to enable them to unravel their issues.

    Content promoting is utilized by driving brands

    Our yearly research demonstrates most by far of advertisers are utilizing content showcasing. Truth be told, it is utilized by numerous unmistakable associations on the planet, including P&G, Microsoft, Cisco Systems, and John Deere. It's additionally created and executed by independent companies and one-individual shops the world over. Why? Since it works.
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  • Profile picture of the author robermonas
    Content Marketing is used to grow the presence of a company across followers and platforms. The company places an Ad to invite the audience that sees it to take an objective action.
    The company may be a small business (up to 200 employees), medium to large business (200+ employees), educational institution (school and universities).

    There is two ways to promote content:
    1.- Create Sponsored Content Campaigns (video Ads, message Ads, text Ads)
    2.- Use Direct Sponsored Content (personalize and test Ads).
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  • Profile picture of the author writeaway
    If I may add one more thing, use CROWDSOURCING when creating content for content marketing purposes

    Build your brand around EXISTING DEMAND and content distribution networks instead of the other way round.
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  • Profile picture of the author spartan14
    Me personaly i answer people questions on forums ,quora etc and i also create content on youtube ,blog etc .its all a obout delivering value
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  • Profile picture of the author Jenifer1420
    Banned
    I think you need to expertness about grammer rules then use to your keyword.
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  • Profile picture of the author brucey666
    Content marketing? Simple, give out valuable content related to your niche or some content that is related to the latest trend, that will give you a lot of exposure. Trust me i have done that and it works like wonder.
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  • Profile picture of the author frantasticindia
    What are the basic steps to start a blog?
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  • Profile picture of the author litonkrl
    Yes, if you write something for trending subject perfectly and it will be make seance is to be a good content posting.
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  • Rajeev,

    • A content marketing strategy is your action plan for publishing multimedia materials; and
    -- Your primary goal is to generate your desired response from your ideal audience.

    So with that comes these fundamental to-dos:

    1. Identify your target audience.
    2. Create a list of third party platforms where many of them frequently hang out.
    3. Zone in on platforms that are most relevant to your brand, content, niches and offers.
    4. Go to those platforms and create a list of the following:

    • Most viewed or downloaded or installed up-to-date media materials or apps or tools;
    • Freshest posts with lots of shares and meaningful comments; and
    • Hottest threads with active conversations ...

    5. Zone in on those that are most relevant to your brand, freshest content posts and latest offers.
    6. Do niche market research, use keyword research and competitor analytics tools to generate ideas for your sales funnel development and on-site / off-site publishing campaigns that:

    • Can grab the attention of your target audience;
    • Can entice them to take a closer look at the rest of your stuff;
    • Can make them want more from you, to a point where they'll subscribe to your social media pages and channels, join and participate in your community, download your apps and other media materials, leave their contact details to join your exclusive mailing list and so on; and
    • Can compell them to engage with your content, share your stuff to their peers and networks, sign up as your affiliates, buy your offers and all the other good things that they can do for your brand ...

    7. Track your results and improve what you're doing by enhancing what's really working well for you and immediately dropping those that aren't ...

    Hope this helps!
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  • Profile picture of the author extrememan
    It's different for every person. But depending on which platform you use varies. If your blogging then I would create, share on social media, and email to a list. If your on youtube then I would seo optimize and share on social media. If your on Facebook then I would do paid like campaigns, post consistently and boost, or click to website ads.
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  • Profile picture of the author Outreach Xpert
    My search traffic almost tripled when I created advanced guides for SEO and several other internet marketing topics. Each of those advanced guides has its own separate landing page, optimized for the applicable keywords.
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  • Profile picture of the author jyoti123
    I'm bit late here to reply. I'd like to add a point on this discussion. Creating a content calendar is really helpful to maintain the balance and to manage the content marketing properly.
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  • Profile picture of the author priyankaarya
    Follow these steps
    Step 1. Fix Your Mission and Your Goals
    Step 2. Create Your KPIs
    Step 3. Know Your Audience
    Step 4. Command Your Current Position
    Step 5. Find Out the Best Content Channels
    Step 6. Decide on Content Types
    Step 7. find and provide Resources
    Step 8. Create a Content Calendar
    Step 9. Create Content
    Step 10. Distribute and Market
    Step 11. Measure Results
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  • Profile picture of the author winagain
    Find content that is popular, but that you could do better.
    Then get some links to it
    this is the Skyscraper technique,
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  • Profile picture of the author MadelynnKuphal
    There are many different content marketing strategy you may choose. But you should focus on the basics such as target market, Niche audience, proper analysis of your competitors and choose the right/unique content.
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  • Profile picture of the author Tmt Aba
    You have to figure out a niche first under which you are about to create content. It must be valuable to the audience, use ads to make them reach the wider audience, create blog posts, use social media sites to acquire more audience, and convert your content into audio notes and use them as podcasts.
    All your efforts will be paid with a great ROI.
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  • Profile picture of the author jadensmith
    A kind of showcasing that includes the creation and sharing of online material, (for example, recordings, web journals, and web based life posts) that does not unequivocally advance a brand but rather is planned to animate enthusiasm for its items or administrations.
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  • Profile picture of the author ToddGordon
    Content marketing is the art and science of using instructive, informative, or entertaining content to reach out to a specific set of target audience, convert them into customers, and nurture them to incite loyalty.
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  • You keep sharp eye while you're creating content make sure its plagiarism free. and keep it according to user engagement point of view. Avoid spelling mistakes and grammar mistakes use proper headers.
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  • Profile picture of the author James Druman
    What you produce content on is as important as how you go about covering it or promoting it...

    In fact, content can work for you even if it produces very little traffic and exposure at all. How?

    Well, when you write it correctly, it's there to build credibility, engage, and persuade anyone who arrives on your site. Helping to "close deals." Someone lands on your site to find out more about you or your product, and your articles are there waiting to boost your image, make arguments for you, and ultimately seduce them.

    This is why even a professional in a niche they have no chance of ranking for should still populate their site with some authority articles.

    Keeping that in mind, what type of content will work FOR you - rather than just acting as filler content that exists just for the purpose of existing?

    First, sit down and ask yourself what you believe about your niche that others might find surprising or controversial - identify several of these talking points.

    Define all the little "twists" on your topic that would give a prospect or reader an "aha" moment if you were explaining your topic for the first time - if you're running a business, think about those things that people are surprised to learn about your industry when you're on the phone or talking with them in person.

    Write down all the things people misunderstand about your niche that need to be cleared up.

    Recall your own stories of going from clueless outsider to expert insider. The things you didn't know you didn't know. Your embarassments you didn't realize were embarassments until later, your old frustrations, your outright failures, your sloppy stumbles, and your big learning moments.

    Pinpoint all the big traps that make people crash and burn if they are new to the subject. All the better if they are non-obvious.

    Write a list of insights that outsiders don't "get" that can cause paradigm shifts when they finally do.

    Turn these little nuggets into pillar content that will add up to an hour or so of reading when a visitor lands on your site. Now you've got some material there to persuade for you no matter where the visitor comes from, describing all the ways you're ideas stand out from the crowd - showing that you actually have OPINIONS.

    If you want some lighter content to keep a steady flow coming in, and to show that you're always thinking about your topic (as a true authority would), carry a little notepad around with you throughout the day. Any time little thoughts concerning your niche occur to you while going through your day, jot them down.

    And even better if you can take on a "storyteller" approach, in which you constantly take semi-related or unrelated things from everyday life and relate them back to your topic (guys like Ben Settle and Matt Furey are great at this).

    As an example, you might see a sign in a restroom that is an effective or ineffective way to get people's attention and get a message across and relate it back to getting attention in marketing. You might see a kid trying to sell a radio on a corner with a hood over his head and relate it back to the way the subconscious messages we send across can destroy our credibility and sales. A bratty kid who gets shunned by other kids at the park might become a metaphor for asshole business owners who don't play well with others.

    By training your brain to constantly be on the lookout for these random connections, you do multiple things. 1) You show that you live and breathe your topic. 2) You get better at finding these connections everywhere and therefore have an endless supply of content material. 3) You tap into the part of the human brain that thrives on stories. 4) You become an ORIGINAL voice. 5) You very likely do become a more expert, more opinionated individual regarding your niche.

    Save these ideas up too so you can pull them out any time you want to write (you may find you start getting ideas constantly). And I would repurpose this constant flow of stories into various forms of content - an email with a link to your core (or most relevant) offer, a social media post across several channels, and an article (the last one you may want to flesh out a bit more.

    If you're still short on ideas, go to relevant forums and pick through the threads for all the various comments and questions that come up from people interested in your topic. Not just the relevent thread starters - dig through the replies too for a variety of input. You'll get such a list of gold-mine ideas I don't see how you could ever run out.

    This is also gold: turn questions and comments people send you into articles and emails. You can even keep the original question in your article and present it in a question/answer format.

    By doing this you not only tap into the thought processes that are already on your target market's mind but you also send the message that a) other people see you as enough of an authority to ask questions in the first place (social proof) and b) encourage more readers to submit questions. It becomes a self-feeding cycle for content generation.

    Finally, don't forget the power of stories about results for other customers/clients. Turn them into case studies or interview articles. Weave bits of these stories into other articles as "examples." Make it more about the inherent lesson than "we did this."

    Pro-tip: even other people's successes can work for you if you use them as examples, as they become a way to support your ideas and build a movie in the reader's mind about the journey to results they could potentially get buying from you. Just because it's not your story doesn't mean it's not emotional and persuasive. Just don't mislead the reader by claiming someone's success as your own - it should merely be an illustrative talking point.

    Following these ideas, you could become a content generation powerhouse on a topic you're passionate about...

    Or even develop a much deeper love for a topic that you're not. (And wouldn't that be something?)
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  • Profile picture of the author XenG
    1) Keyword research. Target potential keywords.

    2) Put keywords and related keys or LSIs in your title and content.

    3) Put sub headings in your content. Do not just display lengthy contents of multiple paragraphs. Group your content with sub headings - h1, h2, h3, etc.

    4) Put inbound and outbound links. Outbound links should be from sites that are informative and not, as much as possible, a competitor.

    5) Add relevant images and optimize accordingly.

    6) Add catchy and interesting title.

    7) Content should be new, interesting, and not recycled from what's already there in the internet.
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  • Profile picture of the author Monica8297
    Hey guys, I want to know what topic are you going to be covering ?
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  • Develop a general marketing plan first, then work your content marketing plan into it.

    Content marketing is just a small part of the bigger picture. Your content marketing goals (views, downloads, etc) has to coincide with your overall marketing goals (sales and conversions). When you don't define your marketing goals, you might end up having an ineffective content marketing strategy or content marketing that doesn't contribute to what your business needs overall.
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  • Profile picture of the author chronosgolf
    There are two things that are important in content marketing for it to be successful long-term.

    Firstly you need to create content that provides genuine value to your reader. Don't be another person that shares pointless, useless or dangerously misleading crap.

    Secondly you need to post regularly. Sporadic posting is never going to catch on.
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  • Profile picture of the author codingku
    find most popular topic, create backlinks
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  • Profile picture of the author aniqua naaz
    The Importance of Good Website Content. High-quality content is crucial to the success of any website in order to retain visitors and have a high ranking on search engines. Without quality content writing, there is no hope of getting good search engine rankings. Quality content writing is the most important part of your SEO.

    Ways of writing content for a website:
    1. Use short paragraphs - four sentences max
    2. Use short sentences - twelve on average
    3. Skip unnecessary words
    4. Avoid jargon and gobbledygook
    5. Avoid the passive tense
    6. Avoid needless repetition
    7. Address your web visitors directly--use the word you
    8. Shorten your text
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  • Profile picture of the author Monica8297
    Hey guys i want to know which topic are you going to be covering ?
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  • Profile picture of the author Naman1234
    Content marketing strategy is like a roadmap that helps you to tell what you are going to create, how you are going to create and it helps you to make your viewers into the customers.
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  • Profile picture of the author petersen123
    Content quality is the main motto. Use the content which is relevant to your website and also the content must be of high quality.

    Use proper keywords and anchor text which supports you in getting good rank and also do internal linking.
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  • Profile picture of the author bluepeach
    and don't forget the SEO (search engine optimization) in your content
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  • Profile picture of the author SV Web Services
    First of all, make an awareness plan by dividing it into 3 sections:

    1. identify your goals: goals can be according to your business domain like increase offer awareness, grow a retargeting list, increase engagement grow website traffic or etc.

    2. Define your content type and techniques you'll use to promote it: for example whether you will use photographs and use SEO or SM for its promotion

    3. Mark Matrices: These are markers that show whether you are making good progress or not like if your traffic is increasing or not
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  • Profile picture of the author Yosua Sabatino
    Content Marketing is also part of the Google Search Engine Algorithm criteria, so how the public see you through your content plays an important role in both reality and digitally. Writing a good content is not all that matters. A good Content Marketer should also plan a long-term strategy, which create or setting an image or branding for the company, and what kind of persona they are targeting.

    Content Marketer also must focus on the various channels, on how the content should be generated for the channels and personas.

    Creating content to lead to good interaction so that your viewers understands and believe who you want them to believe you are. A good content will to turned viral, leading viewers to share and pass the information to another with such action, certainly will allow viewers to remember you and that is what all the marketers want to achieve.
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  • Profile picture of the author Stuart12
    Content Marketing comes in various forms such as podcast, blog post, social post. you need to learn how to allocate your resource to get as much attention as possible
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  • Profile picture of the author rohinidubey
    Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience - with the objective of driving profitable customer action
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  • Profile picture of the author faisalmaximus
    These are the steps you should follow for content marketing :

    - Analyze first what content is needed
    - Collect information from existing contents and the missing information
    - Set up your own planning
    - Try to create a unique value proposition within your content
    - Automate the simple marketing processes like posting regularly, announcements etc.
    - Promote your content in different channels and platforms
    - Define content specific metrices
    - Creating, sourcing, aggregating, curating, optimizing content
    - Test and optimize, again and again to come up with the best solution.
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  • Profile picture of the author petersen123
    Use the relevant content, Keyword density must be proper. The content you are using must be unique and relevant to your work. For social media use hashtags
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  • Profile picture of the author Jimmyaha
    Choosing the right microniche you are interested in and capable of, make sure it is profitable then make a schedule on posting. Most of all just start and keep your passion all the time. Good luck
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  • Profile picture of the author SusheelLeion
    Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.[1] It is often used by businesses in order to:

    1.Attract attention and generate leads
    2.Expand their customer base
    3.Generate or increase online sales
    4.Increase brand awareness or credibility
    5.Engage an online community of users
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  • Profile picture of the author The Prototype 101
    There are many strategies that you can use from the content marketing:

    - Making viral videos: create videos that use a great storytelling and a strong identity of your brand.

    - Slides: with a software like Microsoft Office you can transform complicated topics in images and make of consequence high value for your audience.

    - Lists: it's always useful for create leads.

    - Memes: sound strange but this type of content work great so be creative.

    - Live streaming: it's for create a good relationship with the public and consist to manage podcasts, press releases, gifs and reviews.
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  • Profile picture of the author peterjohn8019
    Stage 1. Set Your Mission and Your Goals

    Stage 2. Set up Your KPIs

    Stage 3. Know Your Audience

    Stage 4. Survey Your Current Position

    Stage 5. Make sense of the Best Content Channels

    Stage 6. Settle on Content Types

    Stage 7. Recognize and Allocate Resources

    Stage 8. Make a Content Calendar

    Stage 9. Make Content

    Stage 10. Circulate and Market

    Stage 11. Measure Results
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  • Profile picture of the author Odahh
    Originally Posted by Rajeev Gaur View Post

    Hi Experts,

    What's involved in creating a content marketing strategy?

    Need some valuable advice.
    well not an expert .. but it looks like you never looked at the thread again after you posted it ..

    i'm going to give a silly answer ..first thing .. is start creating content on a subject you have interest in and can create new content about it nearly every day .. there is interesst in almost any content .. and you can make money off of relativly small audiences the more interest or better quality the content you provide is ..

    what to put out 200 different recipe for cooking eggs .. or film videos of you learning a language by chatting with someone who can speak your language and the language you want to learn..

    the more interested you are in a topic the more interesting you can make it seem.. the more entertaining you can be with the content .. the more chance you have to build an audience..as it can take a while even in popular categories .. to build an audience . the key is always creating better and better content .. on that subject ..

    and you are probably not going to do that if you just aim starting out to make the most money .. but it will help if you want to make money to have some idea what you can seel to people who have that interest you do ..

    but hey.. not an expert here ..
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  • Profile picture of the author Kathrilas
    I assume it's about creating content which is SEOd wisely as well as pretty long to give you some sales anyway. So please take that all in account, if you do not have time, you can always hire some good writer for that anyway really. I do want to help.
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  • Profile picture of the author amarmajhu
    Set Your Mission and Your Goals
    Know Your Audience
    Figure Out the Best Content Channels
    Decide on Content Types
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  • Profile picture of the author George Flm
    Troy talks straight to the point without sugar-coating things.

    Get them results, they'll love you for that. You don't think
    "content". You think thrilled customers stepping on each
    other to hear what you have to say.
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  • Profile picture of the author NetMan
    The goal to creating a content marketing strategy is to spread awareness about yourself and / or your business, in front of the biggest crowd of your target market you can reach. That is your audience.

    Let's get clear from the start that a content marketing campaign is not an advertising campaign. While the end should be the same, still it's totally two different things.

    That awareness campaign, your content marketing strategy, must grab the attention of your audience no doubt but, moreover it must pick its curiosity and interest to the point of provoking a fair amount of desire to know more about you and start to follow you and what next or more you can provide.

    The content topic must be of great appeal to your audience and must be both, informative and entertaining. By all means, it should somewhat be related to you and / or your business and / or what you have to offer. Your strategy should include a clear path of the journey your audience will be on, from the day it meets you up to when it becomes a customer.

    However, your strategy should not end there. It's well known that the cost of acquiring a new customer is much greater than simply making to your actual customers. So while keeping your awareness content strategy going on, you must also keep nurturing your actual customers base to literally print your brand in their mind. They will instantly think about you when it's time to renew their patronage with you.

    Cheers!

    Andy
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  • Profile picture of the author pheonix44
    Focus on content that actually entertains, engages and excites readers in some kind of way. Sometimes it can be with a simple story or anything you feel will stir the reader. With so much competition on the internet these days, the eyeballs of readers is more valued than ever. Think of anything you want them to do as being a reward for the entertainment, excitement or engagement you would provide them with. The simplest action, like clicking a link is a payoff or a reward in exchange for providing any one of these to a high degree.
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  • Profile picture of the author MadelynnKuphal
    Finally, here are some content marketing examples from the business world that are a little bit different. Coca-Cola. Coke used personalization to get everybody talking about their brand. Grant Thornton. Charmin. Burberry. Buzzstream. Lush.
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  • Profile picture of the author Harpreet Singh
    great content attracts audience and generate traffic in google
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  • Profile picture of the author PolicyMaker
    Here is the simplest and result producing strategy in less time.

    - Create Liticles aka. top 10 type high quality articles in your market.
    - Find Top Blogs in your niche
    - And Offer them those jaw-dropping articles FREE

    Let the floods of traffic hit your website.Cash on that and enjoy.
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  • Profile picture of the author webxeros
    Find out what people are looking for and the trends that are going on. Create unique, genuine and relevant content. After that share it via other methods like guest posting, blog commenting, social media, video and photo sharing etc. This will make people aware of your content.
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  • Profile picture of the author sgalla414
    Find people in your niche and find out whats working well for them. Find people with the most engagement and see what they are doing differently. Also, find people with low engagement and see what they could be doing wrong.
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  • Profile picture of the author ahmed2520
    step one set your mission and goal
    step two know your audience
    step three create your content
    step four distribute and market
    step five measure results
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