52% CTR for email copy: Is that any good?

by edmltw
32 replies
Hey warriors,

Recently, I have been offering copy writing service and I accepted one of the projects writing purely email copy (meaning I do not write the subject line, just the marketing message that entices people to click on the link)

If you're curious about the open rate, it was 1/4, but the subject title wasn't done by me, so I guess it doesn't matter here.

Anyway, out of 100 that opened the email, 52 followed through. My question is: "Is that considered good?"

One more question is, "How much should I charge my client for 52% CTR email copy? And Why so?"

Any help would be greatly appreciated!

Regards,
Edmund
#52 percent ctr #52% #copy #ctr #email #good
  • Profile picture of the author edmltw
    Ermz.. Anyone there?
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    • Profile picture of the author ktmurf
      52% is pretty good considering alot of other methods yield 3% and that's considered "good".

      The problem with charging based on the percentage of followthru is that people want to know up front what their costs are going to be, and you just can't provide that until the campaign is complete (using this method). Most companies charge for the service of writing or creating their marketing campaign and providing the list of people to send it to.

      I just can't imagine many people knowingly and willingly wanting to partake in a $ by % program. Which is probably why you'd not seen many replies.
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  • Profile picture of the author Holy
    Yes that is good. It also depends on your traffic source.

    It also depends on volume. If you have 1,000,000 emails sent out with a 52% CTR, you are rich my friend
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  • Profile picture of the author actionplanbiz
    thats awesome. i dont know how much you should charge but Hell yea thats good
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  • Profile picture of the author jinglee
    What's the conversion rate? If it were to internet n00bs, then they would click on everything but would convert less..Seasoned guys click less, but when they do, they mean business, literally...
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  • Profile picture of the author mbacak
    Can we see the email?
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    • Profile picture of the author edmltw
      Originally Posted by mbacak View Post

      Can we see the email?
      I'll show it after the campaign, which is in a couple weeks. Currently, the rights of the email copy belongs to my client, so I am not legalized to display it.

      Regarding the conversion part, I am sending them over to a sales letter (done by me), I am still waiting for my client to inform me of the status, will post here asap.
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  • Profile picture of the author Troy_Phillips
    If you can get a consistent 52% you are doing great .

    I am happy if I can stay above 30%

    A wider scope test would need to be done to establish fees . Send your offer out to 10,000 ... get 52% and we will talk business
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    • Profile picture of the author Sylvan
      Banned
      Thats a great ctr in my book. You should try the e-mail with your own subject line and try with some more lists. Get some consistent results then you can offer an e-mail writing service. Also you can't charge based on getting a 52% ctr once, its not consistent ad you won't be able to do that for everyone.
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    • Profile picture of the author edmltw
      Originally Posted by Troy_Phillips View Post

      If you can get a consistent 52% you are doing great .

      I am happy if I can stay above 30%

      A wider scope test would need to be done to establish fees . Send your offer out to 10,000 ... get 52% and we will talk business
      Hey Troy,

      the emails are being sent out to about 100,000 email addresses balanced out within the whole week.

      I'll let you know the tested CTR through PM or something..

      Regards,
      Ed
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      • Profile picture of the author kirbymurphy
        Originally Posted by edmltw View Post

        ......the emails are being sent out to about 100,000 email addresses balanced out within the whole week........
        Where did you get the list? Purchase, opt-in, customer's?

        I ask because I just got smacked by my SMTP mailer for having 12 Spam complaints off a 5K list last week. Since they are all past customers or contacts, I thought I was OK, but apparently some folks forget and file a complaint.

        I get really good CTR, but it's hard to add names and stay clean.
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  • Profile picture of the author mbacak
    But the real question is.

    Did the clicks convert?

    Like what's the EPC? (Earnings per click)
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  • Profile picture of the author kevinfar
    if you manage to get a 52% CTR, try writing the subject line yourself.

    I think that would make for some killer clicks
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  • Profile picture of the author Asher
    Hey Ed,

    52% click through rate for email copy is actually
    pretty good. A lot of factors come into play,
    however.

    Is it a niche market? Have there been regular
    followup emails or is this a new one after weeks or
    months of silence?

    Nevertheless, 52% is an exceptionally good rate.

    I would like to see the email myself =)

    Asher
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    • Profile picture of the author edmltw
      Yo Asher,

      I have no qualms about disclosing the niche, its related to the stock niche

      This is the first email to the list.

      I'd show it to you when my clients deem it's okay too heh

      Take care!
      Ed

      Originally Posted by Asher View Post

      Hey Ed,

      52% click through rate for email copy is actually
      pretty good. A lot of factors come into play,
      however.

      Is it a niche market? Have there been regular
      followup emails or is this a new one after weeks or
      months of silence?

      Nevertheless, 52% is an exceptionally good rate.

      I would like to see the email myself =)

      Asher
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  • Profile picture of the author winebuddy
    Ed,

    Appears that you had 25% open rate and then about half who clicked the link.

    I would try to get the open rate up. Why didn't you have control of the subject line? If you were writing the copy, seems to me that the client would let you do the subject line too.

    Yes - 52% clickthru is good - congrats.
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    • Profile picture of the author edmltw
      Hey Mike,

      Haven't heard from you for a long time, how did the V.S.Niche Dominator went?

      I submitted my subject line, but my client didn't like it and he changed it. Too bad for him. HEHx

      Thanks Mike!

      Regards,
      Ed

      Originally Posted by winebuddy View Post

      Ed,

      Appears that you had 25% open rate and then about half who clicked the link.

      I would try to get the open rate up. Why didn't you have control of the subject line? If you were writing the copy, seems to me that the client would let you do the subject line too.

      Yes - 52% clickthru is good - congrats.
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      • Profile picture of the author Michael Silvester
        Hey Mate,

        52% is Awesome! The copy in that email
        must have been pretty good.

        I have 100% CTR on my download link
        after someone purchases my product

        Actually, now that I remember it.

        I recall Doug Barger sent out a broadcast
        to his list and got a high 90's% CTR for
        his email.

        I saw the screenshot...pretty amazing stuff.

        Take Care,

        Michael Silvester
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        • Profile picture of the author Matt Bard
          Originally Posted by Michael Silvester View Post

          I have 100% CTR on my download link
          after someone purchases my product
          Right.

          Without knowing the rest of the details, can't tell if those numbers are good or not.

          I worked with a telemarketing firm years ago and there were a handful of people setting leads like crazy but the problem was they were over promising.

          These callers were basically making it sound like the lead would get the product for nothing.

          All of their numbers on the board looked good but the leads were worthless.

          Matt
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  • Profile picture of the author Mark Jordan
    Just a suggestion, I don't know if it would work...

    Charge the going rate up front for the copy next time, and get the client to promise to pay a bonus if the CTR exceeds a certain level.

    It's worth a try, don't you think?

    Good job, by the way. I'm interested to see everything when it's done.

    Good luck,
    Mark
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  • Profile picture of the author Chris_Custer
    Dude,

    I think that's pretty good. But like Matt said, the real key is how your letter converts.

    As for how much you charge, I wouldn't base it on the conversions (live by conversions, die by conversions). There are too many things outside of your control that can effect the click through rate.

    Charge a flat fee up front for a block of emails. That's what works best in my experience.
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    • Profile picture of the author Jay White
      Originally Posted by Chris_Custer View Post

      Dude,

      Charge a flat fee up front for a block of emails. That's what works best in my experience.
      What he said. If you can continually get click-thrus like that, you should do okay.

      But again, the real key is did they BUY once they clicked through? If so, great. If not, leverage these results by telling your client "Look, I got half of these people to at least check out your product. But only X amount bought. What if I could bump up your sales letter results as well? All you would need is a rewrite and here's what I can do for you..."

      Never stop at just the emails. Pitch the landing page, the sales letter, the whole works. Make it a package and throw in a few freebies. You'll make TONS more money that way.

      You've got momentum going for you with these results--maximize it.

      And BTW...nice sneaky way to promote your email copywriting services.
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      • Profile picture of the author alvinhuang
        Originally Posted by Jay White View Post

        What he said. If you can continually get click-thrus like that, you should do okay.

        But again, the real key is did they BUY once they clicked through? If so, great. If not, leverage these results by telling your client "Look, I got half of these people to at least check out your product. But only X amount bought. What if I could bump up your sales letter results as well? All you would need is a rewrite and here's what I can do for you..."

        Never stop at just the emails. Pitch the landing page, the sales letter, the whole works. Make it a package and throw in a few freebies. You'll make TONS more money that way.

        You've got momentum going for you with these results--maximize it.

        And BTW...nice sneaky way to promote you email copywriting services.
        Was it sneaky? I felt it was rather obvious and was waiting for someone to point it out.

        Nonetheless great results Edmund. =)

        By the way Edmund. I remember on 11th Sept 2009 you made a post and you listed yourself as professional coach below your name. Asked you but you never did reply. =(

        Remember you were promoting some .ws opportunity with some very ermm...funny screenshots of yourself on your website that probably would not have helped make any sale. Glad that you're moving on from there.

        Alvin Huang
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        • Profile picture of the author edmltw
          Hey Alvin,

          That question is a digression, but nevertheless, I was providing vocal lessons to my friends. I specialize in mandarin pop.. Interested in learning? Hahaha I put the word professional for "ego" purposes heh!
          I was promoting .ws opportunity with experimental webpages but I probably sux-ed at designing sites so much I tried easier, unorthodox methods that gotten me nowhere hehx..

          I probably try my own email campaign for the .ws site soon, after this client

          Stay cool Alvin,
          Regards,
          Edmund


          Originally Posted by alvinhuang View Post

          Was it sneaky? I felt it was rather obvious and was waiting for someone to point it out.

          Nonetheless great results Edmund. =)

          By the way Edmund. I remember on 11th Sept 2009 you made a post and you listed yourself as professional coach below your name. Asked you but you never did reply. =(

          Remember you were promoting some .ws opportunity with some very ermm...funny screenshots of yourself on your website that probably would not have helped make any sale. Glad that you're moving on from there.

          Alvin Huang
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          • Profile picture of the author alvinhuang
            Originally Posted by edmltw View Post

            Hey Alvin,

            That question is a digression, but nevertheless, I was providing vocal lessons to my friends. I specialize in mandarin pop.. Interested in learning? Hahaha I put the word professional for "ego" purposes heh!
            I was promoting .ws opportunity with experimental webpages but I probably sux-ed at designing sites so much I tried easier, unorthodox methods that gotten me nowhere hehx..

            I probably try my own email campaign for the .ws site soon, after this client

            Stay cool Alvin,
            Regards,
            Edmund
            No kidding. That's cool. Nah I cannot speak mandarin to save my life, much less sing.

            Well it's good that you've moved on and have started to specialize in an area that could very well be even more profitable.

            Hmm...i think it'd be better to start your own niche websites or own products rather than to stick to the .ws opportunity. Whatever the case, all the best!

            Alvin Huang
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            • Profile picture of the author edmltw
              Yeah man... I am more interested in making money rather than music nowadays.. Heh..

              About the own website issue, I'd probably work for others to gain experience before I start out on my own.. Right now, I'd rather get paid than pay.

              Thanks for the encouragement! I'll outdo myself next time... How does 60% CTR sounds? Hahaha

              Regards,
              Ed

              Originally Posted by alvinhuang View Post

              No kidding. That's cool. Nah I cannot speak mandarin to save my life, much less sing.

              Well it's good that you've moved on and have started to specialize in an area that could very well be even more profitable.

              Hmm...i think it'd be better to start your own niche websites or own products rather than to stick to the .ws opportunity. Whatever the case, all the best!

              Alvin Huang
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      • Profile picture of the author edmltw
        Hey Jay,

        Got it I am going to convince my client to let me do the sales letter hehz...
        Are the rates for a sales letter similar to emails? Or is there like a ratio like 4:1?

        Regards,
        Ed

        P.S.: Hahaha.. You're sharp & right about that last sentence

        Originally Posted by Jay White View Post

        What he said. If you can continually get click-thrus like that, you should do okay.

        But again, the real key is did they BUY once they clicked through? If so, great. If not, leverage these results by telling your client "Look, I got half of these people to at least check out your product. But only X amount bought. What if I could bump up your sales letter results as well? All you would need is a rewrite and here's what I can do for you..."

        Never stop at just the emails. Pitch the landing page, the sales letter, the whole works. Make it a package and throw in a few freebies. You'll make TONS more money that way.

        You've got momentum going for you with these results--maximize it.

        And BTW...nice sneaky way to promote your email copywriting services.
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  • Profile picture of the author jamesnicholson
    Originally Posted by edmltw View Post

    Hey warriors,

    Recently, I have been offering copy writing service and I accepted one of the projects writing purely email copy (meaning I do not write the subject line, just the marketing message that entices people to click on the link)

    If you're curious about the open rate, it was 1/4, but the subject title wasn't done by me, so I guess it doesn't matter here.

    Anyway, out of 100 that opened the email, 52 followed through. My question is: "Is that considered good?"

    One more question is, "How much should I charge my client for 52% CTR email copy? And Why so?"

    Any help would be greatly appreciated!

    Regards,
    Edmund
    depending on the conversion rate and markup, charge him 5% of the profit. Howzat?
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  • Profile picture of the author JasonP
    Have left nut, will trade for that type of success.
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    • Profile picture of the author edmltw
      Say Jason,

      What would you be willing to trade? If its fair enough I'd consider...

      Regards,
      Ed

      Originally Posted by JasonP View Post

      Have left nut, will trade for that type of success.
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  • Profile picture of the author hamed
    52% seems to good to be true... you know what they say, if it's too good to be true, then it may well be...
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    • Profile picture of the author edmltw
      I get you hamed, but this is a realistic rate bro.. And It's only for the CTR of an email, not the sales page, not about opening the email... My worth is within the email copy, I'd literally make slightly more than half the readers who read my email copy to take action with the links provided. That I assure you...

      This is a good that is possible to achieve, if we're talking about sales letters then 52% will be a official B.S. hehx..

      Regards,
      Ed

      Originally Posted by hamed View Post

      52% seems to good to be true... you know what they say, if it's too good to be true, then it may well be...
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