Recently, I have been offering copy writing service and I accepted one of the projects writing purely email copy (meaning I do not write the subject line, just the marketing message that entices people to click on the link)
If you're curious about the open rate, it was 1/4, but the subject title wasn't done by me, so I guess it doesn't matter here.
Anyway, out of 100 that opened the email, 52 followed through. My question is: "Is that considered good?"
One more question is, "How much should I charge my client for 52% CTR email copy? And Why so?"
Any help would be greatly appreciated!