
How Does This NOT Outrage You?
finally going to get it off my chest. Listen up newbies.
(Excuse me if this is a bit long-winded...)
People buy information products in the Internet marketing niche
all the time, right? I mean, we see launch after launch of huge
claims, big promises, and big time promoters.
And newcomers eat this stuff up. They want to become the next
Internet marketing superstar. Whether they actually use the
information or not, they buy up the course and give it a good read
through (or not).
Now, we all know the basic of Internet marketing. To make money,
you need an offer, traffic, and conversions. Information about
these three aspects are all over the net... for free. So there's
no NEED for a complete newcomer to spend any money to get
the information that's needed.
Let's look at the average price of the Clickbank info product. I
think $67 is pretty accurate, right? I mean, there are courses
that sell for a lot more and a lot less, but $67 is a solid price
point for an 'average' information product.
Earlier, I stated that you need an offer, traffic, and conversions
to make sales online. Affiliate marketing knocks two of those out
of the park, so you only need to worry about one entirely. And
I'm sure we can all guess which one that is.
Traffic.
So lets take that original $67. How much traffic can you send
directly to an affiliate page for $67? (It IS possible to do this
with Yahoo, by the way. I'm not sure why more people aren't
doing it...)
Let's put an average CPC at $.25. Not a bad figure, especially
if you're just starting out. I wouldn't suggest spending any more
than this amount per click for any newbie. You always need to
test the waters first...
At that rate, you'd be getting about 270 clicks. Not too shabby.
Now lets take a typical affiliate program. Lets say you're
promoting a typical information product that is $67... of which
you're getting a 75% commission. This is pretty much standard
as far as Clickbank goes.
If the traffic you send only converts at a measly 1%, you'd be
making around 3 sales after rounding up. Your 75% commission
is giving you $50.25 per sale, making your total gain $150.75.
That's an $83.75 profit!
Sure... you're not rich. But you're making something. But that's
not where it should stop.
You see, creating a business takes time and money. You can
talk until you're blue in the face about free solutions to making
money online, but the facts still remain: you need an offer,
traffic, and conversions.
If you can't create a good offer, you need to outsource it. If
you can't write articles or do SEO, you need to outsource it.
You NEED to spend money on getting good, quality traffic. If
you can't write copy worth a damn, you need to outsource it.
And even if you can do any of those jobs, you shouldn't have
to. Businesses are creating by people who find a system. Do
you think Mike Filsaime or Frank Kern or Eban Pagan do any of
their own SEO or article writing or traffic generation or any of
that stuff? No. They have people who work full time who
spend their entire day perfecting and maintaining their craft.
If you want to create a legitimate business that will make you
money in the long run, you need money to invest. And that
money comes from little money-makers like the one I just
mentioned.
It doesn't come from spending hundreds or thousands on over
priced information. Once you start making money, you can
reinvest a little bit on that information so you can perfect
your craft and your system.
Some people spend thousands of dollars on courses they will
never use because they are taught strategies that will be
useful for them down the road... when they have a business
and money to invest in the systems and strategies talked
about.
Can you imagine how much money could be made by newbies
if they had spent money on traffic instead of on information
products? It's mind-boggling.
Your success is right out there waiting for you. You just
need to do some work and grab it. But you have to know this:
it's not going to come all at once. You're not going to have
that $30,000 within your first month or million dollar day. It's
just not feasible without the right resources.
Success in Internet marketing - like anything else - is like a
giant staircase. You take it one step at a time, building and
perfecting your past successes.
I hope this helped some newcomers with their journey in the
IM world.
All the best,
Jesse Kemmerer
kemmerer.j@gmail.com
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Don't quit! Keep going, you are so much closer than you think!
Fair warning: It's possible I'm arguing with you because I have nothing better to do.
Join my free copywriting group on Facebook: http://CultOfCopy.com
- Thanks
Mike Filsaime
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~ Zig Ziglar
After all, you're probably following a few hundred people already that aren't doing squat for you.....
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