Snapchat adds 'Snap Connect' feature to its education platform

A new article on Social Media Today reports that Snapchat is adding a brand new feature to its 'Snap Focus' education platform designed for marketers. The new feature is named 'Snap Connect'.



Snap Connect brings various marketing insights to the app, and is featured as a part of a series of advanced courses on the Snap Focus platform.

Snapchat released a trailer for the new feature:


Snapchat had this to say about its new upgrade, Snap Connect:

As you can see in the image below, Snapchat's education platform offers three categories. However, that number is set to expand.



Brands can be confident that their Snapchat ads will reach consumers, because the app certainly shows no sign of slowing down anytime soon. Last month, Snapchat saw a significant increase in users, with up to 249 million active daily users, an increase of 18% over last year. The average number of daily snaps also increased by 25% when compared to 2019.

The video courses available on the platform are a great learning resource, and cover all Snapchat ad types. This makes them useful for brands looking to advertise on Snapchat; especially if the target audience is on the younger side.

Future of Snap Connect

Let's wait and see how this new addition to Snap Focus takes off, and whether we see an increase in brands launching ad campaigns on Snapchat after using the new Snap Connect courses.