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Are you 55+ in age?

by kenmichaels
13 replies
Do you still read the physical, local newspapers wanted sections?
Or any penny savers type of papers?

On the flip side, if you don't, do you use an online alternative?
If so, what is it?

Thanks, I'm prepping for media buys and I'm trying to figure if physical papers are still worth it.

I used to make a killing off of small adverts back in the day and now I'm thinking of blending some old school with the new school to kick things off.
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  • Profile picture of the author DWolfe
    Originally Posted by kenmichaels View Post

    Do you still read the physical, local newspapers wanted sections?
    Or any penny savers type of papers?

    On the flip side, if you don't, do you use an online alternative?
    If so, what is it?

    .
    Physical papers no, local newspapers have been discontinued more or less. Get local monthly newspaper/flyer with ads. Will flip through that.

    Online - Purchases are made via Amazon, Ebay. Do look at Craigslist. Facebook market place just to see what is for sale.

    Local deli was selling the Star Ledger awhile back. Picked up the Sunday paper a few weeks in a row. The women at the counter told me it would be cheaper to subscribe for delivery. She thought I was looking for Coupons. At the time was looking at Classifieds hardly anything in there.
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    • Profile picture of the author tnob
      Physical papers no, local newspapers have been discontinued more or less. Get local monthly newspaper/flyer with ads. Will flip through that.
      Though I am not over 55, I will say that our City of ~300k people still has a newspaper, and several of my neighbors who are over 55 still get the paper daily and even more of them get it Sunday only.
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  • Profile picture of the author craigsposterpro
    I think a blend of online and offline marketing makes sense which is commensurate with the demographics of your market. My 87 year old father still reads the daily newspaper but most of my Baby Boomer generation friends and family in their 60s and even 70s spend regular daily time on Facebook these days. Yet everyone I know in their 30s and younger resent the "older generation" oversharing on Facebook, so they have migrated to Instagram and SnapChat.

    The clear dominant players in the online classified world includes Craigslist, Facebook Marketplace, LetGo, OfferUp, etc. There is also a clear trend towards specialty classified sites dedicated to certain niches like Real Estate, Land Investors, Classic Cars, Boat Parts, etc.

    The size of the classified section for our local newspapers especially on Sundays is a reflection of how their market reach has drastically decreased.
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    • Profile picture of the author Andrew Chase
      Agreed.

      What I'll add is that depending on your location LetGo/OfferUp may have limited traffic or less serious sellers/buyers.

      Where I live Craigslist is extremely dominant in local sales. Facebook Marketplace and LetGo/OfferUp tend to have posts with one blurry pic that say "Needs gone".
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  • Profile picture of the author Claude Whitacre
    Originally Posted by kenmichaels View Post

    Do you still read the physical, local newspapers wanted sections?
    Or any penny savers type of papers?

    On the flip side, if you don't, do you use an online alternative?
    If so, what is it?

    Thanks, I'm prepping for media buys and I'm trying to figure if physical papers are still worth it.

    I used to make a killing off of small adverts back in the day and now I'm thinking of blending some old school with the new school to kick things off.
    Yeah, I get the local newspaper, and look at the Gold Clipper type magazines.

    The local "classified" newspapers are almost never looked at. And the classified sections are now about one or two pages, when they used to be the whole paper.

    Online? E-Bay and Amazon, almost entirely.
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  • Profile picture of the author ewenmack
    Caleb O'Dowd [mentored by Gary Halbert] runs large space ads
    in newspapers.

    He sells health supplements to the over 55's.

    The call to action is to a phone live person who gets an
    extremely high order value per customer,
    more so than online.

    He go the creator of the video sales letter,
    Jon Benson, to run newspaper ads.

    Online there is so much competitor noise, in newspapers
    Caleb rarely sees a direct competitor.

    Best,
    Ewen
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    • Profile picture of the author Andrew Chase
      I've been thinking about Halpert lately...

      Seems like NOW is the time to sell things via direct snail-mail!
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  • Profile picture of the author savidge4
    I dont think there is any argument as to who specifically reads a printed newspaper... The "easiest" way that I have found to figure out if its "worth it" or not is to look at circulation numbers.. weekday and weekends and if they do a special midweek food section what the circulation on that may be.

    From personal experience I just use Sunday circulation... and I can count on the phone ringing from 10am to about 1pm every Sunday - and then I might get a few calls during the week.
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  • Profile picture of the author WF- Enzo
    Administrator
    I'm 26, but I still prefer reading print media. There's just a more "physical" feel to reading print media, unlike online sources where I often stumble across a subscription paywall.
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  • Profile picture of the author kris777888
    very good！
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  • Profile picture of the author Terry Jett
    Originally Posted by kenmichaels View Post

    Do you still read the physical, local newspapers wanted sections?
    Or any penny savers type of papers?

    On the flip side, if you don't, do you use an online alternative?
    If so, what is it?

    Thanks, I'm prepping for media buys and I'm trying to figure if physical papers are still worth it.

    I used to make a killing off of small adverts back in the day and now I'm thinking of blending some old school with the new school to kick things off.
    Over (over) 55 and yes, I still read print. Every time we go out and there is a print paper of any type at door, pick it/them up and read at least some of the publication. Ones good enough, they come home with me and entertain me over coffee the next morning.

    Just last week, one of the "real paper - not glossy" magazine / newspapers was getting ready to be used to protect table from spray paint. An ad caught my eye, read it and the fellow got some business from me. So yes, print ads still work to some degree.
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  • Profile picture of the author Saintquinn
    I'm 55 yo and would never read an offline classified.
    That is why the "BuyLines" newspaper is gone over 15 years...
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  • Profile picture of the author agmccall
    My wife and I get the free local classified papers (Thrifty Nickle, Pennysaver, or Myshopper) when we are out and about, usually to find yard sales, flea markets, and estate sales. other than that we don't usually read the local papers

    al
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  • Profile picture of the author Jacey Tome
    I am 25, but I prefer reading printing media. Electronic media is effects on eyes and our eye sight weakness.
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