Google Display Ads - Landing Page Content Question

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Hello Warriors,

Been out of the loop for a minute.

Looking to launch a banner campaign, and considering the Display network for traffic generation.

My question is whether Google expects over the top value on the landing page prior to adding my list opt-in subscription box for the lead magnet I'm offering?

In the past for their PPC side it used to feel like you had to create an elaborate article and almost 'hide' your signup box because of their value requirements for landing pages. Is it like that on the Display side of the platform? Or can I send it to a page that's not some over-the top value add post before promoting my subscription box?

Thank you,

#ads #content #display #google #landing #page #question
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