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What is online reputation management (ORM)

by recoverreputation
1 replies
Just thought I'd share this. Some think online reputation is "reverse SEO" or just removing bad reviews.

Yes, SEO is part, but there more to it; Yes, it MIGHT be possible to remove reviews, but ONLY if they violate the site's TOS.

Basically, it mitigates damage done to an individual's or business's online reputation. The best approach to negative, misleading, inaccurate, or damaging content, is suppressing the visibility of harmful material in search results. ORM repair aims to cultivate a positive online presence that accurately represents the client's true character, expertise, and values.

It includes:
Research--set a strategy based on goals of the brand or individual, and evaluating the problem.
Platforms--update and create new platforms, especially forums and those that are industry specific.
Content--create excellent content, such as blogs, articles, posts, videos, photos, presentations, and share.
Repeat--the key is constant updates, pivoting and adding new posts.
#management #online #orm #reputation
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  • Profile picture of the author Cards
    These days reviews are everything, people buy from brands.
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  • Profile picture of the author trinityjanice
    Hello everyone,

    That's a very good overview of ORM, very true. It is way beyond just SEO or deleting bad reviews, it is a wholesome approach. What I find the most useful is constantly monitoring brand mentions and being proactive with the replies, whether the mention was good or bad. And you have to plan ahead on how to handle negative feedback and potential PR issues before they occur, this is very important. Foster the image of a brand that is actively listening to the customers and is always improving according, you have to build trust with your audience brick by brick.

    Has anybody else some experience in ORM who might want to share? I really would be grateful to hear what worked well for you!
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