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Which digital product reseller method is better?

by hbeezy
9 replies
Hey Warriors!

So first of all, it's been a while since I've posted a thread. Maybe me replying to someone else's is more recent.

Anyway, I figured I'd ask this question here since I've been wracking my brain trying to figure this out.

I have a bunch of questions within this thread, and they are the following:

Does it make sense to send visitors straight to a sales page (your own or someone else's)?

or

Does it make more sense to send visitors to a squeeze page, in which you will build a list?

Spoiler alert.

Through internet marketing, I've learned this rule which has been echoed for a long time...

"The money is in the list."

See, in my continuing education in this field, I'm realizing that there are people who are making sales (affiliate or from their products) by driving visitors directly to the sales page. Yet, in this field, people hammer the idea that you should build a list.

Should I take into account the minority of people making direct sales versus the majority of people trying to "build a list first?"

I'd think the obvious answer is to send them to the squeeze page because if you send them to the sales page and they don't buy, you potentially lose them forever. It gets worse if it's an affiliate offer; now you really might have lost them.
  • One can also do more if they build a list, they can still send them to that product after they sign up, and remarket to them that same product if they don't buy.
  • Plus, they can market other people's products (affiliate marketing) through the list.
So I'm just wondering what you all are thinking (for the remaining amount of warriors here who still visit, LOL).

Lastly, say for example I'm trying to sell 100 digital products. Should I then create 100 lists, with a follow-up sequence for each, to then market them all?

Or would it make sense to bundle some of them up, and still create 5-10 lists to market the products?

Let me know. Sorry if this is a bit long, and if you don't understand, do comment.

I appreciate all and any input. Thanks in advance.
#digital #method #product #reseller
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  • Profile picture of the author hbeezy
    I totally agree with that one because building a good relationship results in digital product sales and most likely affiliate sales as well.

    Without it, everything most likely falls to crap.

    That's not to say that sales can't be made outside of it, but it's most likely not going to have as much as if the list was present and those relationships were being built.
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  • Profile picture of the author IM Simple
    Originally Posted by hbeezy View Post

    Hey Warriors!

    So first of all, it's been a while since I've posted a thread. Maybe me replying to someone else's is more recent.

    Anyway, I figured I'd ask this question here since I've been wracking my brain trying to figure this out.

    I have a bunch of questions within this thread, and they are the following:

    Does it make sense to send visitors straight to a sales page (your own or someone else's)?

    or

    Does it make more sense to send visitors to a squeeze page, in which you will build a list?

    Spoiler alert.

    Through internet marketing, I've learned this rule which has been echoed for a long time...

    "The money is in the list."

    See, in my continuing education in this field, I'm realizing that there are people who are making sales (affiliate or from their products) by driving visitors directly to the sales page. Yet, in this field, people hammer the idea that you should build a list.

    Should I take into account the minority of people making direct sales versus the majority of people trying to "build a list first?"

    I'd think the obvious answer is to send them to the squeeze page because if you send them to the sales page and they don't buy, you potentially lose them forever. It gets worse if it's an affiliate offer; now you really might have lost them.
    • One can also do more if they build a list, they can still send them to that product after they sign up, and remarket to them that same product if they don't buy.
    • Plus, they can market other people's products (affiliate marketing) through the list.
    So I'm just wondering what you all are thinking (for the remaining amount of warriors here who still visit, LOL).

    Lastly, say for example I'm trying to sell 100 digital products. Should I then create 100 lists, with a follow-up sequence for each, to then market them all?

    Or would it make sense to bundle some of them up, and still create 5-10 lists to market the products?

    Let me know. Sorry if this is a bit long, and if you don't understand, do comment.

    I appreciate all and any input. Thanks in advance.
    We're talking about digital products, so a squeeze page would be ideal. I also think the bundling is a good idea.
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  • Profile picture of the author Monetize
    There are dozens of threads about list building on this
    forum, it would probably be a good idea to read through
    those and see what has actually been done, and which
    methods are better suited to different products.

    There are several books on this topic as well.

    Having done list building, selling and promoting a variety
    of products over the years, here are my observations.

    Your product should be evergreen, not based on fads or
    trends, it should be just as relevant 5 years from now as
    it is in the present.

    Promoting a hundred products, developing sales pages,
    maintaining email lists for them would become tedious
    and unmanageable, whether you bundle them or not.

    Let's say that you will be promoting somebody else's
    products and they are list building also, buyers won't
    be inclined to sign onto multiple lists or newsletters to
    buy one product, join a membership, etc.

    Nobody wants emails from multiple marketers about
    the same product. Nor do they want to click through
    several iterations in order to get to the sales page.

    I suggest you refine your strategy, narrow down which
    category(s) you intend to promote, develop a plan and
    work on the project for a couple of years because that
    is about how long it will take to set up this system.
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    • Profile picture of the author hbeezy
      Originally Posted by Monetize View Post

      There are dozens of threads about list building on this
      forum, it would probably be a good idea to read through
      those and see what has actually been done, and which
      methods are better suited to different products.

      There are several books on this topic as well.

      Having done list building, selling and promoting a variety
      of products over the years, here are my observations.

      Your product should be evergreen, not based on fads or
      trends, it should be just as relevant 5 years from now as
      it is in the present.

      Promoting a hundred products, developing sales pages,
      maintaining email lists for them would become tedious
      and unmanageable, whether you bundle them or not.

      Let's say that you will be promoting somebody else's
      products and they are list building also, buyers won't
      be inclined to sign onto multiple lists or newsletters to
      buy one product, join a membership, etc.

      Nobody wants emails from multiple marketers about
      the same product. Nor do they want to click through
      several iterations in order to get to the sales page.

      I suggest you refine your strategy, narrow down which
      category(s) you intend to promote, develop a plan and
      work on the project for a couple of years because that
      is about how long it will take to set up this system.
      I'm sorry I didn't reply sooner. As it seems, the thread didn't directly specify how I'd be selling these 100 products, so I will explain. I am working on an ecommerce site where people will be able to buy multiple products at one time. So I was wondering from that aspect, would it make sense to still build lists for each and every product listed in that ecommerce site.

      I would say no... but say for instance if I was selling each product separately with their own sales page and all that, then it would make some sort of sense to build a list.

      To your point, it would be very annoying dealing with 100+ sales pages, lists, etc. so it's a bit tough to go with it.

      Also to your point, some if not the majority of the products I'll list on this ecommerce site will be evergreen, so I hope that in this journey I get some sales.
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      • Profile picture of the author Monetize
        Originally Posted by hbeezy View Post

        I'm sorry I didn't reply sooner. As it seems, the thread didn't directly specify how I'd be selling these 100 products, so I will explain. I am working on an ecommerce site where people will be able to buy multiple products at one time. So I was wondering from that aspect, would it make sense to still build lists for each and every product listed in that ecommerce site.

        I would say no... but say for instance if I was selling each product separately with their own sales page and all that, then it would make some sort of sense to build a list.

        To your point, it would be very annoying dealing with 100+ sales pages, lists, etc. so it's a bit tough to go with it.

        Also to your point, some if not the majority of the products I'll list on this ecommerce site will be evergreen, so I hope that in this journey I get some sales.

        Thank you for the additional information.

        I think the content that you send your list should have a
        purpose, so gain clarity on your intentions.

        I don't see the point of emailing someone who purchased
        from you unless you are marketing additional products or
        if your products are consumable and need re-ordering.

        Maybe you could model your mailings after some of the
        major retailers, where they use their emails to announce
        sales or discounts, or useful information like recipes and
        updates.

        I recommend using ChatGPT, it is great for writing emails
        and autoresponder content.
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  • Profile picture of the author OnlineProxy
    Makes more sense to send visitors to a squeeze page to build a list first, as this enables remarketing and long-term engagement. While some succeed with direct sales, building a list provides more opportunities for follow-up and additional sales. For selling 100 digital products, bundle related items and create 5-10 segmented lists with tailored follow-up sequences, rather than managing numerous separate lists.
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  • Profile picture of the author Martin Novotný
    Hi! To build and maintain a mailing list for affiliate marketing, it is better to send visitors to a squeeze page to collect their contact information. This allows you to maintain a connection with potential customers and promote products to them multiple times.
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  • Profile picture of the author Frank Donovan
    Originally Posted by hbeezy View Post

    I'm trying to sell 100 digital products. Should I then create 100 lists, with a follow-up sequence for each, to then market them all?
    Originally Posted by hbeezy View Post

    I am working on an ecommerce site where people will be able to buy multiple products at one time. So I was wondering from that aspect, would it make sense to still build lists for each and every product listed in that ecommerce site.
    Are these 100 products related to each other in any way? If not, it seems you're trying to straddle two very different business models.

    List-building is fine for one digital product - maybe even a (small) group of related products. In this case, you'd target a specific market that would be interested in your product and provide them with a compelling reason to subscribe to your list.

    An ecommerce site with a whole range of unrelated products is another matter. That would need some serious branding or heavy promotion to gain any kind of traction.

    Unless you're willing to spend advertising money on that, it might be better to begin with one product that offers an acceptable return and start to build a list in that niche. Then you can gradually add products that appeal to your subscriber base.

    I wouldn't attempt to start multiple lists in different niches until I'd fully got the hang of one.
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  • Profile picture of the author hieronymusf01
    Here are the top digital products to sell online:
    • Software Program
    • Food Recipes
    • eBooks
    • Podcast
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