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How to make your $7 product into a $4997 product line

by Bjarne Eldhuset
49 replies
I'm making this thread to get more ideas on how to improve the value of your existing product.

Here's a start.

Say you have got a 50 page ebook with great quality content.

So, why don't you use some or all of what's in the ebook and turn it into a series of quality videos.

Suddenly (well, after some work) you have a 50 page quality product with a video series to go with it.

But why stop there, when you can make or outsource making that 50 page book into audio.


What do you have now?
  • 50 page book
  • 15 videos
  • 10 audios
Still don't think your product is worth $97 or more?

Well, you could also make "cheat sheets"/short cuts with a 1 page summary of each chapter of the book.

And how about setting up a password protected, members only blog where you post all of the above content, and let members ask questions and so on.

And how about interviewing some hot shots in your niche? Should be fairly easy to find questions to ask them if you have made a 50 page product?

And when you are done with all the above, there are probably some bits and pieces you didn't get to use, so why not make another little video series with "Tips and tricks learnt along the way".


What do you have now?
  • 50 page book
  • 15 videos
  • 10 audios
  • 12 cheat sheets
  • 10 Exclusive masterclass audio interviews
  • 10 Eclusive masterclass interviews transcripts
  • 7 Tips and tricks videos
  • 7 Tips and tricks transcripts
  • 7 tips and tricks audios (take it from the video, or make an audio version)
  • Exclusive lifetime access to special members only blog
If you don't think your product is worth $97 or more now, either it must be crappy (but then you'd be insane to do all of the above with it...), or you really do value your time and expertise to low.

Need an upsell?
Well, after creating all this content, the topic of your product is presumably something you have good insight into. So you could offer:

Unlimited e-mail coaching for $97 a month

6 half hour coaching calls for $397 a month

And so on! Prices may vary!

And we haven't even touched on making this into a physical product, and I'm sure some of you reading this thread will have valuable tips on that.

So, what's your techniques to create more value in your product?

Edit: added some more ways to improve value:
You should build a list before you launh your main product. If you do this, you can for example do:

- teleseminars (make sure you record them!)
- survey your list to find out what problems they struggle with in regards to the topic you are covering. Answer those questions. Make it a "YOUR questions answered"-book.
- Give them sneak previews of the product, and ask them to answer a questionaire of how your product has helped them.

And if your product get really large, you could make a special overview book, a study guide, that tells in which way and order you think the customers should go through the materials.

So now you have:
  • 50 page book
  • 15 videos
  • 10 audios
  • 12 cheat sheets
  • 10 Exclusive masterclass audio interviews
  • 10 Eclusive masterclass interviews transcripts
  • 7 Tips and tricks videos
  • 7 Tips and tricks transcripts
  • 7 tips and tricks audios (take it from the video, or make an audio version)
  • Exclusive lifetime access to special members only blog
  • Monthly Teleseminars (or 4 times a year, or ____)
  • Recordings of the monthly teleseminars available exclusively for members
  • YOUR-member-questions-answered-ebook
  • Members talk magazine: Members talk about how your product has helped them. You might want to label this something like "Members share their experiences".
To take it even further, you might want to arrange a live event for your customers. Get someone to film this event, and you can make additional products with dvd's or online watchable video from the event.

And as said by warriors below, you can make some of or the whole of your product available as a physical product.

If you work really hard over time, you might have a product line that looks like this:
  • 50 page book
  • 15 videos
  • 10 audios
  • 12 cheat sheets
  • 10 Exclusive masterclass audio interviews
  • 10 Eclusive masterclass interviews transcripts
  • 7 Tips and tricks videos
  • 7 Tips and tricks transcripts
  • 7 tips and tricks audios (take it from the video, or make an audio version)
  • Exclusive lifetime access to special members only blog
  • Monthly Teleseminars (or 4 times a year, or ____)
  • Recordings of the monthly teleseminars available exclusively for members
  • YOUR-member-questions-answered-ebook
  • Members talk magazine: Members talk about how your product has helped them. You might want to label this something like "Members share their experiences".
  • Live event speaker dvds
  • Live event interview with participants dvds
  • Live event workshop dvds
  • Live event t-shirts and so on
  • Physical version of the 50 page book
  • DVD with the 15 videos
  • MP3 of the 10 audios
  • CD of the 10 audios
  • Physical version of the 12 cheat sheets
  • Audio cd of the 12 cheat sheets
  • Audio cd of the 10 Exclusive masterclass audio interviews
  • Hard copy of the 10 Eclusive masterclass interviews transcripts
  • DVD of the 7 Tips and tricks videos
  • Hard copy of the 7 Tips and tricks transcripts
  • Audio cd of the 7 tips and tricks audios (take it from the video, or make an audio version)
  • DVD of the Monthly Teleseminars
  • Study guide with overview of product
  • Hard copy of YOUR-member-questions-answered-ebook
  • Hard copy of Members talk magazine: Members talk about how your product has helped them. You might want to label this something like "Members share their experiences".
  • Any possible bundle of the above products
  • Make an "all audios bundle"
  • Make an "all dvds bundle"
  • Make an "all books bundle"
  • Make an "everything I've got bundle"
  • Make a monthly paid membership site using and reusing stuff you have already made.
  • The possibilites are endless!
  • Printed or download or audio or video version of Quote of the day calendar
  • Printed or download or audio or video version of Weekly worksheet
  • Printed or download or audio or video version of "Actions to take to accomplish____"
  • Best 50 things we learned in 2009
  • Best 50 things we learned in 2010 and so on
  • What 10 of our customers learnt in 2009 and so on
  • Process maps
  • Mind maps
I'm not saying you should sell all this on the front end, I'm just saying that you can repurpose and reuse material you have created in so many ways to create more valuable offers and build yourself a nice product line and brand.


PS! I've edited the title of this thread from
"How to actually make your $7 product into a $97 product?"
to
"How to actually make your $7 product into a $4997 product line?"

Keep the ideas coming, people!
#$97 #make #product
  • Profile picture of the author grumpyjacksa
    very true...

    at the end of the day, it's all about perceived value...

    if u can up the perception, you can up the price

    thnx

    pj
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    • Profile picture of the author kcnck
      You are awesome.,What a way of getting business?
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  • Profile picture of the author Ashley Wright
    $97?? With all that content and value people will be getting a bargain at that price!
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    • Profile picture of the author Bjarne Eldhuset
      Originally Posted by Ashley Wright View Post

      $97?? With all that content and value people will be getting a bargain at that price!
      I actually agree, Ashley.

      The reason I posted $97 in the thread title, is because some people don't believe they can make a product worth even $17 or $27.

      So if I had posted $397 or more in the thread title, it would probably make them go and :confused: and then and if they saw me be like then the flaming would start
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  • Profile picture of the author Chris Worner
    Originally Posted by Bjarne Eldhuset View Post

    I'm making this thread to get more ideas on how to improve the value of your existing product.

    Here's a start.

    Say you have got a 50 page ebook with great quality content.

    So, why don't you use some or all of what's in the ebook and turn it into a series of quality videos.

    Suddenly (well, after some work) you have a 50 page quality product with a video series to go with it.

    But why stop there, when you can make or outsource making that 50 page book into audio.



    What do you have now?
    • 50 page book
    • 15 videos
    • 10 audios
    Still don't think your product is worth $97 or more?

    Well, you could also make "cheat sheets"/short cuts with a 1 page summary of each chapter of the book.

    And how about setting up a password protected, members only blog where you post all of the above content, and let members ask questions and so on.

    And how about interviewing some hot shots in your niche? Should be fairly easy to find questions to ask them if you have made a 50 page product?

    And when you are done with all the above, there are probably some bits and pieces you didn't get to use, so why not make another little video series with "Tips and tricks learnt along the way".

    What do you have now?
    • 50 page book
    • 15 videos
    • 10 audios
    • 12 cheat sheets
    • 10 Exclusive masterclass audio interviews
    • 10 Eclusive masterclass interviews transcripts
    • 7 Tips and tricks videos
    • 7 Tips and tricks transcripts
    • 7 tips and tricks audios (take it from the video, or make an audio version)
    • Exclusive lifetime access to special members only blog
    If you don't think your product is worth $97 or more now, either it must be crappy (but then you'd be insane to do all of the above with it...), or you really do value your time and expertise to low.

    Need an upsell?
    Well, after creating all this content, the topic of your product is presumably something you have good insight into. So you could offer:

    Unlimited e-mail coaching for $97 a month

    6 half hour coaching calls for $397 a month

    And so on! Prices may vary!

    And we haven't even touched on making this into a physical product, and I'm sure some of you reading this thread will have valuable tips on that.

    So, what's your techniques to create more value in your product?

    Indeed no need to re-invent the wheel, just offer something that is unique from your competition, and I have not seen too many products designed like this
    Signature

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  • Profile picture of the author Kevin-VirtualProfitCenter
    Good stuff, but there is one more KEY issue. In fact, it is probably the single most important piece of the pie.

    The real key here is this - Copy that shows the value is higher than $97.

    No matter how voluminous the materials, without effective copy no one will pay even $7 for your them. Better mousetraps don't sell, better marketing does.
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    • Profile picture of the author theemperor
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    • Profile picture of the author Kevin-VirtualProfitCenter
      Originally Posted by Marc Rodill View Post

      That's a given, and not the focus on this thread. Of course you will need copy that spells it all out. If you're worth half your salt as a marketer, then you already know this. It's like telling me, before I can boil an egg, I need to put them in a pot on the stove, when the OP is telling you what temperature to boil them at and for how long.

      >.>

      Marc
      Hi Marc,

      I wasn't trying to pick on the OP, but in my experience after helping start over 6,000 internet businesses, this is NOT a given in many people's minds.

      Look at this forum as an example: How many people have a product and a website and then come here asking "How can I get traffic?" The reality is you shouldn't create a product UNTIL YOU ALREADY KNOW HOW YOU ARE GOING TO GET TRAFFIC TO IT.

      The product idea might come first, then market research, then a clear marketing plan and FINALLY a product that fulfills the marketing concept. Otherwise people are doomed to a great product with no sales.

      Happens all the time.
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      • Profile picture of the author Bjarne Eldhuset
        I think it's important that the product looks good both at the front end and the back end.

        The sales copy needs to be good, and so should the sales page graphics.

        But you need to make it look good after the sale is done too.

        You could for example have different graphics/icons for video, audio, mp3, podcast, ebook and so on.

        Let the customer see clearly what kind of materials they get by using product graphics to separate the different kinds of materials from each other.
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      • Profile picture of the author Alminc
        [QUOTE=Kevin-VirtualProfitCenter;1469619]

        The reality is you shouldn't create a product UNTIL YOU ALREADY KNOW HOW YOU ARE GOING TO GET TRAFFIC TO IT.

        [QUOTE]


        This is so true. Here's my strategy:

        1. keyword research - find profitable keywords
        (most important and hardest part)

        2. building super optimized 'place holder' site around a few
        highly profitable keywords, offering free/very-cheap product

        3. building backlinks and getting the site to #1 - #3 in google
        - getting a lot of traffic and building a list

        4. creating already planned product and replacing the home page
        with high converting sales letter. Emailing the list about the product.
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        • Profile picture of the author Bjarne Eldhuset
          [quote=Alminc;1491308][QUOTE=Kevin-VirtualProfitCenter;1469619]

          The reality is you shouldn't create a product UNTIL YOU ALREADY KNOW HOW YOU ARE GOING TO GET TRAFFIC TO IT.



          This is so true. Here's my strategy:

          1. keyword research - find profitable keywords
          (most important and hardest part)

          2. building super optimized 'place holder' site around a few
          highly profitable keywords, offering free/very-cheap product

          3. building backlinks and getting the site to #1 - #3 in google
          - getting a lot of traffic and building a list

          4. creating already planned product and replacing the home page
          with high converting sales letter. Emailing the list about the product.
          That is a very sound strategy. Wouldn't want anyone to make all the material suggested above for a niche that has two buyers, and then it turns out that both are your mom
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          • Profile picture of the author Okane
            Two more things you can do with your content...

            1. Sell resale rights.
            2. If you're making money with all this... write down what you did and sell this as a "Case study" / "Blueprint" / "System" for making money.


            Marc
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        • Profile picture of the author semmyw
          [quote=Alminc;1491308][QUOTE=Kevin-VirtualProfitCenter;1469619]

          The reality is you shouldn't create a product UNTIL YOU ALREADY KNOW HOW YOU ARE GOING TO GET TRAFFIC TO IT.



          This is so true. Here's my strategy:

          1. keyword research - find profitable keywords
          (most important and hardest part)

          2. building super optimized 'place holder' site around a few
          highly profitable keywords, offering free/very-cheap product

          3. building backlinks and getting the site to #1 - #3 in google
          - getting a lot of traffic and building a list

          4. creating already planned product and replacing the home page
          with high converting sales letter. Emailing the list about the product.
          Hello nice tips Almic!
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  • Profile picture of the author Glenn Leader
    Good post Bjarne, and Thanks Button hit.

    You can add even more value to your product by
    burning the whole lot to DVD. Also, upload your
    ebooks and cheat sheets to Lulu. Now people
    can buy hard copies too.

    Glenn
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  • Profile picture of the author Robert Puddy
    Originally Posted by Bjarne Eldhuset View Post


    Need an upsell?
    Well, after creating all this content, the topic of your product is presumably something you have good insight into. So you could offer:

    Unlimited e-mail coaching for $97 a month

    6 half hour coaching calls for $397 a month

    And so on! Prices may vary!

    And we haven't even touched on making this into a physical product, and I'm sure some of you reading this thread will have valuable tips on that.

    So, what's your techniques to create more value in your product?
    Or the downsell could be just the 50 page book, start with the list above and if its to rich for your prospect then the $27 50 page ebook downsell just got itself a percieved value boost because the original offer was $97

    Robert
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  • Profile picture of the author Danial G Lee
    Banned
    wow..I'm bookmarking this thread for future reference! thanks a bunch!
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  • Profile picture of the author RainDrop
    this is great advice laid out in a nice step by step plan!

    unfortunately, i'm still stuck on step one...trying to write the 50 page ebook
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    • Profile picture of the author Bjarne Eldhuset
      RainDrop:

      Just remember that you don't need to reinvent the wheel.

      If you can show others how to use the wheel, you are on your way.

      If you can show others how, why, where, when and with whom to use the wheel in the most effective way imaginable, and express this using your own words and thoughts - and cite and credit others where needed, you are way ahead of the pack.
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  • Profile picture of the author bertuseng
    THanks a lot for this great post. I also added video to my ebook to make my product more valuable, but I haven't even thought about all the other possibilities. Thanks a bunch.
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  • Profile picture of the author danalingga
    Good ideas. Yeah -- we surely can improve our product price by adding some traditional feature on it instead just sell original product.
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  • Profile picture of the author troy23
    I'm afraid there is little value in that sort of model. Who would pay $97, especially in this economic climate for some videos and an ebook? You may get one or two...sure, but it's unlikely to fly off the shelves.

    You are better off keeping it at $7 with an upsell of $27 or $37 on the backend for the videos.
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    • Profile picture of the author Bjarne Eldhuset
      troy23: I just did a major update to the first post in this thread. I'm not saying that you should hit your customer with an expensive product the first time he "sees" you.

      I'm just trying to gather ways you can make your product worth more with the least amount of extra work. And that is often by leveraging material you have already made in better and more effective ways.

      And yes, I know, killer copy is must!
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    • Profile picture of the author Tsnyder
      Originally Posted by troy23 View Post

      I'm afraid there is little value in that sort of model. Who would pay $97, especially in this economic climate for some videos and an ebook? You may get one or two...sure, but it's unlikely to fly off the shelves.

      You are better off keeping it at $7 with an upsell of $27 or $37 on the backend for the videos.
      Really? No value? Poor economy?

      The economy has been in the dumps for at least a year. During that
      time there have been several multi-million dollar product launches featuring
      products sold in the range of $2000.

      I suggest that if you BELIEVE all you can get is $7 - $27 - $37, you're right.

      Others have less limiting beliefs... obviously.

      Tsnyder
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      • Profile picture of the author iamchrisgreen
        Originally Posted by Tsnyder View Post

        Really? No value? Poor economy?

        The economy has been in the dumps for at least a year. During that
        time there have been several multi-million dollar product launches featuring
        products sold in the range of $2000.

        I suggest that if you BELIEVE all you can get is $7 - $27 - $37, you're right.

        Others have less limiting beliefs... obviously.

        Tsnyder
        Absolutely, it's all perceived value.

        If I showed you a had a machine I have in my garage that printed $10,000 notes, but only cost you $8000, you'd buy it. (I haven't by the way :p )
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  • Profile picture of the author Imran Naseem
    Banned
    Interesting thread here. But not sure about the business model.
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  • Profile picture of the author AndyBlackSEO
    So what you're basically talking about it changing the format of a product. I think it would be far more effective to develop NEW related products that compliment your existing products and then sell those. f you already have a list of buyers (from product A) then surely you are likely to sell plenty of product B to those buyers. Then just repeat the process. Deliver deliver deliver!
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    • Profile picture of the author Bjarne Eldhuset
      No,no, I'm not suggesting doing only one or the other, I'm saying you can do both. Or whatever you like

      If I buy a product and get the option to watch it as a video, read it, listen to it in my car or on my i-pod, then I'd pay more than just to merely receive an ebook.

      Well, personally I prefer to read, but many may like better to hear or to watch.

      Almost all higher priced information products consist of information provided in more than one format.
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  • Profile picture of the author grandstar
    I detest posts like this because you are focused on your own pockets and not in any real value for the customer.

    This is greed, pure or less.

    It is best to overdeliver than to suck your client dry!
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    • Profile picture of the author RMC
      Originally Posted by grandstar View Post

      I detest posts like this because you are focused on your own pockets and not in any real value for the customer.

      This is greed, pure or less.

      It is best to overdeliver than to suck your client dry!
      #1.
      Of course a BUSINESS is focused on profits.

      Who's running a non profit IM business around here?

      #2.
      A by product of focusing on profits necessitates giving them what they want and creating value. Otherwise, uhm how do you sell something people don't value? That's the whole basis for economic exchange transaction.

      #3.
      What the h*ll kind of way are you planning to overdeliver, if making the information more digestable and understandable through videos and worksheets and interviews is not overdelivering? Write on gold bars?

      Nobody said the information is bad to begin with or without value. He's just showing how to turn it into something people will really be wowed with and learn the most possible, and yes find more valuable than just an ebook.

      FYI
      People are happy to spend the money for things like that, and the people that have historically gone the extra mile to make things like this are some of the biggest names and most respected in the business.

      The MMO crowd is a weird bunch... I got to take a break from this place.
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    • Profile picture of the author Bjarne Eldhuset
      Originally Posted by grandstar View Post

      I detest posts like this because you are focused on your own pockets and not in any real value for the customer.

      This is greed, pure or less.

      It is best to overdeliver than to suck your client dry!
      Frankly you have no way to know what I am focused on.

      When I make my first real product it will not be a $4997 product. It may be a $10 ebook.

      I understand how some may see this thread about sucking clients dry. But the way I see it, it actually is about overdelivering.

      If someone produces the best product in his or her niche, becomes THE authority on the topic, invests hundreds of hours of his or her time and knowledge into it, makes multiple products, and then, somewhere down the line decides to produce the ultimate product in his or her niche and charge $4997 for it, saving the person who buys it from spending all that time, resources and money on this himself, how is that wrong?

      Nobody is forcing anyone to buy a $4997 product.

      If they are, then that's what the police are there for...

      If there was no such thing as perceived value, and all people who bought anything would only use logic, then all car ads could look like this:

      "Car. Takes you from A to B. Buy it now."
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      • Profile picture of the author Sandor Verebi
        Originally Posted by Bjarne Eldhuset View Post

        ....

        If there was no such thing as perceived value, and all people who bought anything would only use logic, then all car ads could look like this:

        "Car. Takes you from A to B. Buy it now."
        LOL

        Hi Bjarne,

        You are right. The potential is there, in your exposé. But we aren't alike. If someone has affinity then he'll notice and apply it in his business.

        Good work.

        Cheers,

        Sandor
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    • Profile picture of the author Robert Puddy
      Originally Posted by grandstar View Post

      I detest posts like this because you are focused on your own pockets and not in any real value for the customer.

      This is greed, pure or less.

      It is best to overdeliver than to suck your client dry!
      This forum is titled how to make money

      Thats what this forum is for, discussions on how to make more money from your client base. How to increase profits, and make more money

      Oh did i say this forum is about making money, and how to find ways to make more money

      To remind you this is a copy of the main forum description

      Main Internet Marketing Discussion Forum (569 Viewing)
      => Where We Talk About Making Money <=
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    • Profile picture of the author iamchrisgreen
      Originally Posted by grandstar View Post

      I detest posts like this because you are focused on your own pockets and not in any real value for the customer.

      This is greed, pure or less.

      It is best to overdeliver than to suck your client dry!
      I'm not sure I agree. If you are passionate about the market you are in, then this post just gives you a load of ways of delivering your content into that market.

      These are just methods, the way people choose to use them is up to them
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      • Profile picture of the author Dennis Gaskill
        Originally Posted by Bjarne Eldhuset View Post

        The reason I posted $97 in the thread title, is because some people don't believe they can make a product worth even $17 or $27.
        Those people, however few they may be, are definitely in the wrong business.
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  • Profile picture of the author Chris Worner
    strangely enough, this is what frank kern recommends you do in mass control 2.0 and charge a higher price irregardless of what others charge in your niche.
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  • Profile picture of the author Marketing_Jedi
    wow thanks, that really helps.
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    • Profile picture of the author theemperor
      You might be doing them a favour charging $4997 as they will then not buy another ebook for ages and focus on your method That is very altruistic of you!
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  • Profile picture of the author David Walker
    Hi Bjarne,

    This is an awesome post and one everybody with their own product should read.

    I am actually going down this route myself now as I have my own free ebook but am going to transform the content into a monthly continuity site.

    It will have most of the above - videos, interviews, webinars and personal access to me each month via Q&A sessions.

    You have hit the nail right on the head regarding repurposing and reusing material and if done properly, you can massively overdeliver to your customers which a product line and service second to none!

    I will be implementing this early in 2010, it should be a very interesting year :-)

    David
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  • Profile picture of the author theultimate1
    Bjarne,

    For lack of better words, I'll say that you've opened my eyes. I mean... what a fantastic idea! Not that we've not seen it being implemented before, but we never thought about it, at least not me. I guess that's what differentiates the best (you and many veterans here at the WF) and me. You guys are true entrepreneurs, and a big inspiration to the new guys like me. So, thanks for posting this thread... I bow to thee

    I have a question though... Would it apply to non-IM niches as well? The way I see it, it primarily applies to coaching programs only, IM or non-IM. Please let me know if these things/this idea can be used anywhere else, other than coaching programs?

    Are there any such products/programs in the non-IM niches out there? It could be worth trying hands at their affiliate programs, to start with.
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    • Profile picture of the author Bjarne Eldhuset
      Originally Posted by theultimate1 View Post

      Bjarne,

      For lack of better words, I'll say that you've opened my eyes. I mean... what a fantastic idea! Not that we've not seen it being implemented before, but we never thought about it, at least not me. I guess that's what differentiates the best (you and many veterans here at the WF) and me. You guys are true entrepreneurs, and a big inspiration to the new guys like me. So, thanks for posting this thread... I bow to thee

      I have a question though... Would it apply to non-IM niches as well? The way I see it, it primarily applies to coaching programs only, IM or non-IM. Please let me know if these things/this idea can be used anywhere else, other than coaching programs?

      Are there any such products/programs in the non-IM niches out there? It could be worth trying hands at their affiliate programs, to start with.
      I see no reason why this should not be applicable to any niche that is not too narrow.

      If your niche is horse grooming, you could make an ebook, you could make videos showing how to, you could interview experts, you could interview a veterinarian, you could make tips sheets, you could make other horse related info products and so on and so on.

      You don't have to do mentoring or coaching if you don't want to.
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  • Profile picture of the author successfulwarrior
    Great Post, you just gave me an idea to the one i have to see if i can make $50,000 next month in the Dating/Relationship market.
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    • Profile picture of the author SamuelJ
      Nice unpack Bjarne, not many people know how to unpack an offer like this.

      Adding perceved value is not about ripping people off if you do it ethically and add true value to the purchaser. You can make a nice unpack as above and in the process it sparks other ideas and content that you can include for the buyer.

      Just keep in mind not to fill it with fluff, I recently brought a package from a big name and found that it was full of filler and no real value, so a refund is in motion.

      So unpacking and adding massive percieved value is cool as long you deliver at least what you offer.

      BTW love the title
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  • Profile picture of the author jazbo
    Expotential growth from a single seed idea, its a lesson everyone should have written in their "wow" list.
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  • Profile picture of the author Steve Powers
    Well,nice tips.Sometimes,videos and audios are easier to accept by others than texts or words.It seems that you're so professional at the website market.I think you can design your own website with you sole idea and then benefit much from it.wow,genius.
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  • Profile picture of the author Joel_Cowen
    Thanks for this, this is a great outline for anyone starting from nothing and growing their company and value as well.

    To your freedom and success,

    Joel
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  • Profile picture of the author iamchrisgreen
    Originally Posted by Bjarne Eldhuset View Post

    I'm making this thread to get more ideas on how to improve the value of your existing product.

    Here's a start.

    Say you have got a 50 page ebook with great quality content.

    So, why don't you use some or all of what's in the ebook and turn it into a series of quality videos.

    Suddenly (well, after some work) you have a 50 page quality product with a video series to go with it.

    But why stop there, when you can make or outsource making that 50 page book into audio.


    What do you have now?
    • 50 page book
    • 15 videos
    • 10 audios
    Still don't think your product is worth $97 or more?

    Well, you could also make "cheat sheets"/short cuts with a 1 page summary of each chapter of the book.

    And how about setting up a password protected, members only blog where you post all of the above content, and let members ask questions and so on.

    And how about interviewing some hot shots in your niche? Should be fairly easy to find questions to ask them if you have made a 50 page product?

    And when you are done with all the above, there are probably some bits and pieces you didn't get to use, so why not make another little video series with "Tips and tricks learnt along the way".


    What do you have now?
    • 50 page book
    • 15 videos
    • 10 audios
    • 12 cheat sheets
    • 10 Exclusive masterclass audio interviews
    • 10 Eclusive masterclass interviews transcripts
    • 7 Tips and tricks videos
    • 7 Tips and tricks transcripts
    • 7 tips and tricks audios (take it from the video, or make an audio version)
    • Exclusive lifetime access to special members only blog
    If you don't think your product is worth $97 or more now, either it must be crappy (but then you'd be insane to do all of the above with it...), or you really do value your time and expertise to low.

    Need an upsell?
    Well, after creating all this content, the topic of your product is presumably something you have good insight into. So you could offer:

    Unlimited e-mail coaching for $97 a month

    6 half hour coaching calls for $397 a month

    And so on! Prices may vary!

    And we haven't even touched on making this into a physical product, and I'm sure some of you reading this thread will have valuable tips on that.

    So, what's your techniques to create more value in your product?

    Edit: added some more ways to improve value:
    You should build a list before you launh your main product. If you do this, you can for example do:

    - teleseminars (make sure you record them!)
    - survey your list to find out what problems they struggle with in regards to the topic you are covering. Answer those questions. Make it a "YOUR questions answered"-book.
    - Give them sneak previews of the product, and ask them to answer a questionaire of how your product has helped them.

    And if your product get really large, you could make a special overview book, a study guide, that tells in which way and order you think the customers should go through the materials.

    So now you have:
    • 50 page book
    • 15 videos
    • 10 audios
    • 12 cheat sheets
    • 10 Exclusive masterclass audio interviews
    • 10 Eclusive masterclass interviews transcripts
    • 7 Tips and tricks videos
    • 7 Tips and tricks transcripts
    • 7 tips and tricks audios (take it from the video, or make an audio version)
    • Exclusive lifetime access to special members only blog
    • Monthly Teleseminars (or 4 times a year, or ____)
    • Recordings of the monthly teleseminars available exclusively for members
    • YOUR-member-questions-answered-ebook
    • Members talk magazine: Members talk about how your product has helped them. You might want to label this something like "Members share their experiences".
    To take it even further, you might want to arrange a live event for your customers. Get someone to film this event, and you can make additional products with dvd's or online watchable video from the event.

    And as said by warriors below, you can make some of or the whole of your product available as a physical product.

    If you work really hard over time, you might have a product line that looks like this:
    • 50 page book
    • 15 videos
    • 10 audios
    • 12 cheat sheets
    • 10 Exclusive masterclass audio interviews
    • 10 Eclusive masterclass interviews transcripts
    • 7 Tips and tricks videos
    • 7 Tips and tricks transcripts
    • 7 tips and tricks audios (take it from the video, or make an audio version)
    • Exclusive lifetime access to special members only blog
    • Monthly Teleseminars (or 4 times a year, or ____)
    • Recordings of the monthly teleseminars available exclusively for members
    • YOUR-member-questions-answered-ebook
    • Members talk magazine: Members talk about how your product has helped them. You might want to label this something like "Members share their experiences".
    • Live event speaker dvds
    • Live event interview with participants dvds
    • Live event workshop dvds
    • Live event t-shirts and so on
    • Physical version of the 50 page book
    • DVD with the 15 videos
    • MP3 of the 10 audios
    • CD of the 10 audios
    • Physical version of the 12 cheat sheets
    • Audio cd of the 12 cheat sheets
    • Audio cd of the 10 Exclusive masterclass audio interviews
    • Hard copy of the 10 Eclusive masterclass interviews transcripts
    • DVD of the 7 Tips and tricks videos
    • Hard copy of the 7 Tips and tricks transcripts
    • Audio cd of the 7 tips and tricks audios (take it from the video, or make an audio version)
    • DVD of the Monthly Teleseminars
    • Study guide with overview of product
    • Hard copy of YOUR-member-questions-answered-ebook
    • Hard copy of Members talk magazine: Members talk about how your product has helped them. You might want to label this something like "Members share their experiences".
    • Any possible bundle of the above products
    • Make an "all audios bundle"
    • Make an "all dvds bundle"
    • Make an "all books bundle"
    • Make an "everything I've got bundle"
    • Make a monthly paid membership site using and reusing stuff you have already made.
    • The possibilites are endless!
    • Printed or download or audio or video version of Quote of the day calendar
    • Printed or download or audio or video version of Weekly worksheet
    • Printed or download or audio or video version of "Actions to take to accomplish____"
    • Best 50 things we learned in 2009
    • Best 50 things we learned in 2010 and so on
    • What 10 of our customers learnt in 2009 and so on
    • Process maps
    • Mind maps
    I'm not saying you should sell all this on the front end, I'm just saying that you can repurpose and reuse material you have created in so many ways to create more valuable offers and build yourself a nice product line and brand.


    PS! I've edited the title of this thread from
    "How to actually make your $7 product into a $97 product?"
    to
    "How to actually make your $7 product into a $4997 product line?"

    Keep the ideas coming, people!

    This is exactly what i've been after for aaaaaaaaaaaages !!! Thank you loads!!
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