NEWBIES: Want To Make Faster Progress? Practice LASER FOCUS Marketing (Instead of Shotgun Methods)

by KateD
9 replies
Hey Newbies....


After reading another thread about a newbie thinking about giving up because he's just not seeing results fast enough, I'd like to throw out this tip:

Practice Laser Focus Marketing Instead Of The Typical Shotgun Methods.

Let me explain. With my freelance business, I work with a lot of newbies on a daily basis. What many of them do with the keyword lists that I provide them is to take the top 10-20 keyword phrases, and then start writing article after article for each one.

And most of them burn out way before they ever see any measurable effects of their efforts.

The mistake they are making is that they are using a "shotgun" method of marketing, trying to rank for 10-20 different keyword phrases at a time. But with the stiff competition in this business (and getting "stiffer" all of the time ), this type of marketing efforts just aren't that effective (especially short term).

So if they have a blog/site that they are promoting, sure, they are building backlinks to it. But these backlinks are targeting 10-20 different keyword phrases (each with its own level of competition), so their SEO juice just isn't as strong as a more "laser focused" campaign.

Here's what I mean:

Instead of taking 10-20 keyword phrases, why not pick just one keyword phrase.

(Ie. Instead of writing one article each for 20 different keyword phrases, you'll write 20 articles for just one keyword phrase).

That's laser focused action. Take just one keyword phrase, and start article marketing (or whichever method of marketing that you are comfotable with), and get your blog/site ranked high enough for it so that you start to see traffic from it (which generally means getting to page 1 of Google's search engine results).

After you get your blog/site to get consistent traffic due to that first keyword phrase, only then would you choose a second keyword phrase to repeat the process with it.

Makes sense, right?

Well newbies, that's all I have for you today. If you have been struggling to generate traffic, I highly recommend that you analzye your marketing methods. Maybe "laser focused" actions is just what you need.

Good luck, guys.......


KateD
#faster #focus #laser #make #marketing #methods #newbies #practice #progress #shotgun
  • Profile picture of the author awbarton222
    Interesting concept. Not sure if I agree about putting all your eggs in one basket. But I could be wrong, maybe i'll try it out.
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    i pledge to thank your replies and educational posts and hope you will do the same for me!

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    • Profile picture of the author KateD
      Originally Posted by awbarton222 View Post

      Interesting concept. Not sure if I agree about putting all your eggs in one basket. But I could be wrong, maybe i'll try it out.
      Sometimes you need to focus on one thing to see results, rather than spreading your efforts so thin that you never see ANY results from it.

      I'm not saying that you will focus on one keyword phrase FOREVER. You will do it until it rised high enough in the ranking for you to see firsthand the amount of traffic it will generate.

      If your site/blog ranks well for the keyword phrase you are targeting and you are not seeing the desired results, then you can choose another keyword phrase.

      But if you are trying to rank well for 20 different keyword phrases at the same time, it will be a while before you will know whether or not those keyword phrases will provide you with the traffic that you need.

      KateD
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    • Profile picture of the author rapidscc
      Originally Posted by awbarton222 View Post

      Interesting concept. Not sure if I agree about putting all your eggs in one basket. But I could be wrong, maybe i'll try it out.
      I don't think she's trying to imply putting your eggs in one basket. To me it's more like getting the Job done and seeing it all the way to fruition.

      It's like sticking with it until it grows. Much like planting something eh. You can go throw seeds all throughout the place and just look out for the ones that grow or plan the planting properly, plant it, water it, protect it and when it's all grown up harvest it, then move on to the next item to plant. It doesn't mean that you just have to get stuck with one crop.

      But since we're all free to do whatever we like, then I would recommend that you use a two fold strategy.

      Do the shotgun approach and do the focus approach. Throw as much advertisements on products out there while building one blog for just one keyword.

      Honestly, it can be done. You don't have to write for one week straight for just a single blog. You can allow a day or two for doing something crazy like throwing as much dirt as possible and then looking out how many sticks.

      After a day or two go back to writing for a focused blog for another 5 days a week. This should keep you fresh and not burnt-out from doing either of the two.

      The reason for the above two fold strategy recommendation is because I think you can get burnt-out from both doing just the shotgun approach and the laser focus. With the two fold strategy you'll get variety and enjoy both a bit.

      Best,
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  • Profile picture of the author Virus
    Yes only those give up who are not focused, and speaking about myself, I am finding it hard to promote my blog for even one keyword. I am putting my all efforts for one keyword so far, no question about more.

    Be focused and get results.
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    • Profile picture of the author KateD
      Originally Posted by Virus View Post

      Yes only those give up who are not focused, and speaking about myself, I am finding it hard to promote my blog for even one keyword. I am putting my all efforts for one keyword so far, no question about more.
      I'm confused my your comment. Are you saying that you are trouble "ranking" for a particular keyword phrase? Or are you saying that you are having trouble "choosing" just one keyword phrase to promote?

      KateD
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      --->I can also write other fiction (horror, romance, mystery, etc). Just ask me, I don't bite. :)
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  • Profile picture of the author Big Al
    That's a good post ... and the principle goes beyond SEO. Like it a lot and I when there is so much noise, so many keywords and so many different methods - you've hit the nail on the head there.

    And it's not putting your eggs in one basket at all ... it's a bit like thinking three keywords is three jobs to be done and it makes sense to finish one before attempting the other two.
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