What Was Your Internet Marketing Light Bulb Moment?

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What was the turning point in your internet marketing career? What was it that made that proverbial light bulb turn on above your head?

For me, it happened about a year ago. I was doing my article marketing thing, submitting to the top article directories, like everyone else was doing and getting decent results. But not nearly the results commensurate with the tremendous effort I was putting forth. Then one day, I read an article titled, The Misunderstood Marketing Method. Suddenly, I realized why my article marketing results weren't nearly as successful as they could have been. All this time, I had been doing it all wrong.

I immediately switched gears, and the results were almost instantaneous. Now I'm at a stage in my career where I'm so busy, I'm actually turning clients away. It's amazing what having your articles published on respected, high-profile websites like SiteProNews can do for your career. Clients look at you in an entirely different light.

Okay, so what was the turning point in your internet marketing career?

David Jackson
#bulb #internet #internet marketing #light #marketing #moment
  • Profile picture of the author ChristineP
    Well, I'm hoping to have more than one 'aha' moment - but for me this moment currently sticks out:

    After reading and reading and reading and reading the warrior forum, I took action and then after taking some action I went back to reading and thought "A-HA!" I get it - threads now made a ton of sense or I thought "I know that..."

    Now just waiting for my next moment..
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  • Profile picture of the author ChristineP
    p.s. I'm also interested in what tweaks you made to your article marketing as I am currently in the middle of a big article campaign.
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    • Profile picture of the author David Jackson
      Originally Posted by ChristineP View Post

      I'm also interested in what tweaks you made to your article marketing as I am currently in the middle of a big article campaign.
      Read the article I mentioned in my post, The Misunderstood Marketing Method.

      David Jackson
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      • Profile picture of the author Will Edwards
        Originally Posted by David Jackson View Post

        Read the article I mentioned in my post, The Misunderstood Marketing Method.

        David Jackson
        Interesting article - funnily enough, I just today emailed a Blog owner om page #1 of Google for my main keyword offering to do exactly that i.e. write an original article for him.

        Will
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        • Profile picture of the author David Jackson
          Originally Posted by Will Edwards View Post

          Interesting article - funnily enough, I just today emailed a Blog owner om page #1 of Google for my main keyword offering to do exactly that i.e. write an original article for him.
          Good for you, Will. Way to be proactive.

          David Jackson
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  • Profile picture of the author jazbo
    Mine was deciding to cut out everything that I was not passionate about.
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    • Profile picture of the author David Jackson
      Originally Posted by jazbo View Post

      Mine was deciding to cut out everything that I was not passionate about.
      Hmmmm...that's interesting, jazzbo. How difficult was that for you? Can you cite some examples of the things you let go?

      David Jackson
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      • Profile picture of the author David Jackson
        ChristineP, after you read that article I mentioned, give me your thoughts on it.

        David Jackson
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        • Profile picture of the author Frank Murphy
          My lightbulb moment was joining the Warrior Forum. The rest, as they say, is history..
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        • Profile picture of the author ChristineP
          Originally Posted by David Jackson View Post

          ChristineP, after you read that article I mentioned, give me your thoughts on it.

          David Jackson
          Ok, so it definitely is an interesting concept. I think it would work well for some niches and not others. My current article marketing campaign is for a physical product and I feel like I would be hard pressed to create enough buzz around it with an article in order to get exclusive publishing for that topic. That said, in my other niche - I possibly could (personal finance) with a particularly new or twisted or controversial view of things. I doubt in a niche that big I could get exclusive (maybe) but certainly I think it would suit some of the concepts you present. In the bigger picture, I wish that was what everyone did instead of literally cluttering the web with often useless and duplicate info.
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    • Profile picture of the author jake244
      Originally Posted by jazbo View Post

      Mine was deciding to cut out everything that I was not passionate about.
      That is key right there, if their is no passion in my opinion its a waste of time, and time is money.
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    • Profile picture of the author thespuds
      Agreed... Focus on what you like to do rather than doing what you know how to do but do not enjoy.
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  • Profile picture of the author Colin Theriot
    The turning point for me was learning that even at the top of this IM market, everyone is just making stuff up as they go. They have an idea, they try it, they test it, then they report the result in an attempt to sell the method.

    Those guys don't have any magic, and there's no "right" way to do any of this stuff. If you understand the basics of marketing, it's just a matter of applying that to technologies on the internet and connecting the people to the offers.

    That's what helped me be essentially a ghost writer on some of the biggest launches ever (as an employee). That's how I was able to pretend to be guys who were "smarter" than me in marketing.

    My second breakthrough was that if I can pretend to be smarter and authoritative when I was being some other "guru" - why can't I pretend that I am smarter and more authoritative. It should work the same way.

    So that's what I'm doing now. Is it working?
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    • Profile picture of the author David Jackson
      Originally Posted by Colin Theriot View Post

      There's no "right" way to do any of this stuff. If you understand the basics of marketing, it's just a matter of applying that to technologies on the internet and connecting the people to the offers.

      That's what helped me be essentially a ghost writer on some of the biggest launches ever (as an employee). That's how I was able to pretend to be guys who were "smarter" than me in marketing.

      My second breakthrough was that if I can pretend to be smarter and authoritative when I was being some other "guru" - why can't I pretend that I am smarter and more authoritative. It should work the same way.

      So that's what I'm doing now. Is it working?
      Colin, I don't say this often. But it's truly a pleasure to meet someone who understands what marketing is all about - someone who actually "gets it." And it's obvious, you do get it.

      David Jackson
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    • Originally Posted by Colin Theriot View Post

      The turning point for me was learning that even at the top of this IM market, everyone is just making stuff up as they go. They have an idea, they try it, they test it, then they report the result in an attempt to sell the method.

      Those guys don't have any magic, and there's no "right" way to do any of this stuff. If you understand the basics of marketing, it's just a matter of applying that to technologies on the internet and connecting the people to the offers.

      That's what helped me be essentially a ghost writer on some of the biggest launches ever (as an employee). That's how I was able to pretend to be guys who were "smarter" than me in marketing.

      My second breakthrough was that if I can pretend to be smarter and authoritative when I was being some other "guru" - why can't I pretend that I am smarter and more authoritative. It should work the same way.

      So that's what I'm doing now. Is it working?
      Possibly Colin, you pretty much surmised my entire view on much of the
      guru driven content being sold nowadays, and as your perspective
      tallies with mine, you appear very astute, so yep, I think it's working :-)
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    • Profile picture of the author Amanda Craven
      Originally Posted by Colin Theriot View Post

      The turning point for me was learning that even at the top of this IM market, everyone is just making stuff up as they go. They have an idea, they try it, they test it, then they report the result in an attempt to sell the method.

      Those guys don't have any magic, and there's no "right" way to do any of this stuff. If you understand the basics of marketing, it's just a matter of applying that to technologies on the internet and connecting the people to the offers.

      That's what helped me be essentially a ghost writer on some of the biggest launches ever (as an employee). That's how I was able to pretend to be guys who were "smarter" than me in marketing.

      My second breakthrough was that if I can pretend to be smarter and authoritative when I was being some other "guru" - why can't I pretend that I am smarter and more authoritative. It should work the same way.

      So that's what I'm doing now. Is it working?
      Worked for Donald Trump...Richard Branson...dare I say it (oh go on then) Frank Kern...

      Works for you too!
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      • Profile picture of the author PaulBaranowski
        My turning point was when instead of asking "how can i make money today",
        i decided to start asking people "how can i help you make more money".
        That question brought me more revenue in 3 months than i was getting in the previous 9 months and so much more moral satisfaction doing it.

        Paul
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        • Profile picture of the author David Jackson
          Originally Posted by PaulBaranowski View Post

          My turning point was when instead of asking "how can i make money today",
          i decided to start asking people "how can i help you make more money".
          That question brought me more revenue in 3 months than i was getting in the previous 9 months and so much more moral satisfaction doing it.
          l
          And it will continue to do so, because you figured it out: Give first unto others, and you shall receive all that you want!

          David Jackson
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  • Profile picture of the author Michael Oksa
    Realizing that I'm not the only one who doesn't know everything.
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    • Profile picture of the author Colin Theriot
      Originally Posted by Michael Oksa View Post

      Realizing that I'm not the only one who doesn't know everything.
      That reminds me of one of my favorite quotes. I guess some folks have the opposite problem, lol.

      "The longer I live the more I see that I am never wrong about anything, and that all the pains that I have so humbly taken to verify my notions have only wasted my time."
      -- George Bernard Shaw (1856-1950)
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    • Profile picture of the author Michael Oksa
      Originally Posted by Michael Oksa View Post

      Realizing that I'm not the only one who doesn't know everything.
      Maybe I should explain what I mean.

      I used to think that I had to know just about everything before I could sell anything.

      But then I saw product after product where I thought to myself, "I know how to do that". Sometimes it's things most people here may consider basic, other times it's more advanced.

      The light bulb was, to rephrase it, "If people are willing to pay for this kind of information, then they may as well be payig me".

      Now, not to toot my own horn, but I'm glad I did. I would rather have people buy from me than some other people. For one, I really care about quality, and always try to keep the customer's point of view in mind. Also, I know how good my customer service is. That's not to say other don't care about those things because I know some of them do.

      What I have found is that there is a lot of rushed products that are either full of fluff, or don't give enough information - I do my best to make sure that doesn't happen.

      So, by understanding that I wasn't the only person who didn't know everything, it made me realize that there is a bigger market for what I am offering.

      All the best,
      Michael
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      • Profile picture of the author David Jackson
        Originally Posted by Michael Oksa View Post

        The light bulb was, to rephrase it, "If people are willing to pay for this kind of information, then they may as well be payig me".
        Thanks for explaining that, Michael. It makes perfect sense.

        David Jackson
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  • Profile picture of the author nadavs
    My moment was when I realized it's far easier to sell physical products that I don't have to pre-sell.

    nadavs
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    • Profile picture of the author David Jackson
      Originally Posted by nadavs View Post

      My moment was when I realized it's far easier to sell physical products that I don't have to pre-sell.
      Who said you don't have to presell physical products? Because you do. In fact, if you start preselling from this day forward, I guarantee, you'll significantly increase your conversions.

      David Jackson
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      • Profile picture of the author jake244
        Originally Posted by David Jackson View Post

        Who said you don't have to presell physical products? Because you do. In fact, if you start preselling from this day forward, I guarantee, you'll significantly increase your conversions.

        David Jackson
        Absolutely true.
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        • Profile picture of the author jake244
          My moment came when I realized the more I serve my customers, the more money I made, and the more money I make the more I seek to serve my customers.
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          • Profile picture of the author David Jackson
            Originally Posted by jake244 View Post

            My moment came when I realized the more I serve my customers, the more money I made, and the more money I make the more I seek to serve my customers.
            You nailed it, Jake. The people who are the most successful are the one's who place a premium on taking care of their customers.

            David Jackson
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          • Profile picture of the author Colin Theriot
            Originally Posted by jake244 View Post

            My moment came when I realized the more I serve my customers, the more money I made, and the more money I make the more I seek to serve my customers.
            I find that I like to make a lot of money helping the people who can afford me, and then I use that profit to subsidize and help me afford to help the people who can't.
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    • Profile picture of the author PeteSmith
      Originally Posted by nadavs View Post

      My moment was when I realized it's far easier to sell physical products that I don't have to pre-sell.

      nadavs
      Does this work well with Adwords? Any good affilaite sites that you use for physical products. I must say I've thought about this often.
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  • Profile picture of the author Jonathan Denney
    After reading "The 4 Hour Work Week" I felt strongly inspired and I decided to get into Internet Marketing because I know it makes it possible to achieve the life style I want.
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    • Profile picture of the author David Jackson
      Originally Posted by Jonathan Denney View Post

      After reading "The 4 Hour Work Week" I felt strongly inspired and I decided to get into Internet Marketing because I know it makes it possible to achieve the life style I want.
      Jonathan, do you read a lot?

      David Jackson
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  • Profile picture of the author Dheer
    I'm still waiting for that moment. however I'm doing pretty well with BH. but in reality it afraid me a lot that it is not a long term deal.. so I wanna do something whitehat.
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    • Profile picture of the author David Jackson
      Originally Posted by Dheer View Post

      I'm still waiting for that moment. however I'm doing pretty well with BH. but in reality it afraid me a lot that it is not a long term deal.. so I wanna do something whitehat.
      You're taking unnecessary risks with BH seo. All that "questionable" crap you're doing can be flushed down the toilet in a Google nanosecond.

      David Jackson
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  • Profile picture of the author Jimian
    After reading Dan Kennedy's stuff...

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    • Profile picture of the author David Jackson
      Originally Posted by Jimian View Post

      After reading Dan Kennedy's stuff...
      Yeah...I imagine DK is responsible for quite a few light bulb moments.

      David Jackson
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      • Profile picture of the author thespuds
        My lightbulb moment came when I actually implemented verbatim what I learned from the "Gurus" So TAKING ACTION and getting a positive result uncorked the money genie for me.

        Case in point: I ran Frank Kern's 4-day cash machine for a friend of mines business. Up until that point I had never tried it. I talked about it, critiqued it, criticized it but never tried it.

        I changed very little and ran it as instructed. The result was spectacular it brought in just shy of $10K of which I made 20% of for doing 20 minutes worth of work. I remember thinking holy S**t! this stuff really works! My friend was ecstatic as I put 8K in her pocket.

        Moral of the story: Even a small success leads to other successes and opportunities.
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  • Profile picture of the author Kim Standerline
    Mine was when I realised I had a knack for selling shovels to the miners.

    Started my membership sites offering excellent content etc and the rest as they say is history

    Kim
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    • Profile picture of the author David Jackson
      Originally Posted by Kim Standerline View Post

      Mine was when I realised I had a knack for selling shovels to the miners.
      Now that's what I call an interesting light bulb moment!

      David Jackson
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  • Profile picture of the author sdentrepreneur
    Originally Posted by David Jackson View Post

    What was the turning point in your internet marketing career? What was it that made that proverbial light bulb turn on above your head?

    For me, it happened about a year ago. I was doing my article marketing thing, submitting to the top article directories, like everyone else was doing and getting decent results. But not nearly the results commensurate with the tremendous effort I was putting forth. Then one day, I read an article titled, The Misunderstood Marketing Method. Suddenly, I realized why my article marketing results weren't nearly as successful as they could have been. All this time, I had been doing it all wrong.

    I immediately switched gears, and the results were almost instantaneous. Now I'm at a stage in my career where I'm so busy, I'm actually turning clients away. It's amazing what having your articles published on respected, high -profile websites like SiteProNews can do for your career. Clients look at you in an entirely different light.

    Okay, so what was the turning point in your internet marketing career?

    David Jackson
    When I attended a Social Media and Internet Marketing Seminar last year and realized I could have taught the course better than the instructors. It gave me confidence, changed my mindset and then started attracting more leads and clients for my offline marketing.
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    • Profile picture of the author David Jackson
      Originally Posted by sdentrepreneur View Post

      When I attended a Social Media and Internet Marketing Seminar last year and realized I could have taught the course better than the instructors. It gave me confidence, changed my mindset and then started attracting more leads and clients for my offline marketing.
      I love it! That wasn't just a light bulb moment...that was the whole chandelier lighting up!

      David Jackson
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  • Profile picture of the author tpw
    Mine was in early 2000... One day in January, I had noticed in an ezine I loved reading that they were willing to take articles from the public...

    I wrote an article that afternoon and submitted it... I waited and waited and waited... nothing...

    I waited on pins and needles for two weeks... Then promptly forgot about it...

    8 weeks later, I got a note from the editor that my article was scheduled for the next morning...

    At first, the real excitement was the ego boost...

    After publication of the article in the now-defunct Internet Day newsletter (150,000 readers), the real excitement started... I got more sales in three days, than I had in the previous three years... And I had people asking me to consult with them to market their online business...

    Of course, I had to turn down the consulting gigs, because I was still a rank amateur at Internet Marketing, but I had just received my first two and most important lessons in the game of making money online...

    I learned that ezine advertising had the potential to be really effective, and I learned that writing articles for newsletters was cheaper than buying advertising in the same newsletter...
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    • Profile picture of the author David Jackson
      Originally Posted by tpw View Post

      I got more sales in three days, than I had in the previous three years...

      I learned that ezine advertising had the potential to be really effective, and I learned that writing articles for newsletters was cheaper than buying advertising in the same newsletter...
      Thank you for that, Bill. Like you, I lnow first-hand the power of being published in certain newsletters. It really can change your life, literally overnight!

      David Jackson
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  • Profile picture of the author Joe Benjamin
    What was the lightbulb that went off in my head and
    the turning point in my career?

    Getting the hell away from trying to market on the
    internet and use Direct Mail to tap into MILLIONS of
    people for products OUTSIDE the IM niche.

    I know how to make money strictly online, but I hate
    it with a passion.

    Too many moving parts with the internet because
    you always have to do something...make something
    new...be the first to market...get in and get out be4
    it's too late.

    It's a nightmare that goes on and on, even when you
    ARE making decent money online (me)

    Not the case with Direct Mail. The biggest, constant
    and most consistent way to make money that I know
    of (next to real estate as a close 2nd) when done rite.

    I used to get gray hairs from dealing with constant
    online market changes. I hated learning how to do
    one thing for it to be obsolete in 3 - 6 months are
    winding down in effectiveness.

    No google/facebook/myspace/twitter slaps. No quick
    changes in the marketplace. No fads (apple Iphone).

    There is none of it. No drama. Few frustrations.

    THAT...is what changed my life.

    I realize this might upset most of you, but keep in
    mind that I have (and can still be) successful making
    money online alone...but I choose not to for reasons
    above.

    I don't get any "thrill" or excitement knowing that I
    have to scrape what I spent the last 3 months learn-
    ing to pick up on the latest video, article, or twitter
    marketing technique. The easier the money to make,
    the better.

    (I know, totally different from most answers...but
    I can't think of any other life changing event as
    big as that one)
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    • Profile picture of the author David Jackson
      Originally Posted by WhoIsBenjamin View Post

      What was the lightbulb that went off in my head and
      the turning point in my career?

      Getting the hell away from trying to market on the
      internet and use Direct Mail to tap into MILLIONS of
      people for products OUTSIDE the IM niche.

      I know how to make money strictly online, but I hate
      it with a passion.
      Ummmmm...okay. :rolleyes:

      David Jackson
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      • Profile picture of the author Joe Benjamin
        Originally Posted by David Jackson View Post

        Ummmmm...okay. :rolleyes:

        David Jackson
        Well, maybe not with a "passion"...but I'm not the
        biggest fan. Like I said, very different from most
        ppls IM related lightbulb moment, but that's what
        did it for me...

        kinda strange to think about it considering this is
        an IM forum of people who would want to believe
        their greatest moment came from marketing online.

        Not so for me. But, that's not gospel, just what
        works for me.
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        • Profile picture of the author oihjk
          Very cool thread. Some valuable information contained in that article and a few of these posts.

          The moment for me was when I decided to get off of my butt, get out of my head (over analyzing everything) and just take action on what I know.

          Eric
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          • Profile picture of the author David Jackson
            Originally Posted by oihjk View Post

            Very cool thread. Some valuable information contained in that article and a few of these posts.

            The moment for me was when I decided to get off of my butt, get out of my head (over analyzing everything) and just take action on what I know.
            Yep, paralysis by analysis has claimed more than its share of victims.

            David Jackson
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        • Profile picture of the author David Jackson
          Originally Posted by WhoIsBenjamin View Post

          Well, maybe not with a "passion"...but I'm not the
          biggest fan. Like I said, very different from most
          ppls IM related lightbulb moment, but that's what
          did it for me...

          kinda strange to think about it considering this is
          an IM forum of people who would want to believe
          their greatest moment came from marketing online.

          Not so for me. But, that's not gospel, just what
          works for me.
          That's cool, bro. If that's what works for you, I respect it. Money is money. Doesn't really matter where it comes from.

          David Jackson
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  • Profile picture of the author abednego
    I don't know if it was a light bulb moment - or a failure story for me...

    But I was playing a stupid Facebook game (Zynga's FarmVille... yeah, don't judge me) and remember reading an article of how much Zynga was worth; and that 1/10 players actually *give money* to Zynga to purchase "farm dollars" ...

    so I set up a blog and posted sweet tips on the stupid game.

    ended up being ranked #1 on yahoo, #1 (or #2, depending on Big G's mood) on Google...

    after a couple months, I made a few affiliate sales!

    Was it worth the time I put into it? No. But it made me realize people will pay money for any solution; even ones involving lame Facebook games.
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  • Profile picture of the author musclemike48
    I'm still waiting for an Ah-Ha moment. The closest thing to one was the realization of the necessity to build a list. Being less than the sharpest knife in the drawer in regards to computer skills it feels like the second grade all over again!
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  • Profile picture of the author AHartzell
    Well, honestly, my light bulb is still kinda flickering. I think here REAL SOON it will be on at full brightness. I can see the light at the end of the tunnel :-)
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    The Quick Profit Code - Step by Step Process Will Show You How to Rake In Massive Profits Day After Day
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    • Profile picture of the author David Jackson
      Originally Posted by AHartzell View Post

      Well, honestly, my light bulb is still kinda flickering. :-)
      That's okay, just don't let if flicker out. Hang in there.

      David Jackson
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      Powerful, Free Marketing Tips to Help Grow Your Business!
      http://www.free-marketing-tips-blog.com

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  • Profile picture of the author ryanbiddulph
    For me the light bulb moment was realizing that whatever I wanted, I had to give.

    By promoting others I promoted myself. By offering value I received value.

    Whatever you want, give it. Forget the competitive, silly tactics that many newbies or poor veterans teach and keep this idea in mind at all time.

    Ryan
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    Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
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  • Profile picture of the author PeteSmith
    When I actually discovered what affiliate marketing was.
    The concept was so simple and knocked me off my feet. Also when I made my first sale using Adwords. Wow, that was a great feeling!
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