If I get 100 cold visitors to a squeeze page that converts at 50% (which will take some tweaking), that's 50 people on my list. If 5% of those people buy I get 2 or 3 BUYERS on my list.
If I send 100 cold visitors directly to my $10 product and convert at 5%, I now have 5 BUYERS on my list and I made more money upfront.(collecting email after purchase)
I may be wrong but I believe that an irresistible low ticket offer will yield me a more valuable list. A list of buyers that know like and trust me, and if I over deliver with the product they will buy more expensive products on the backend. (That I haven't created yet )
I know with the squeeze page I would have 50 people plus the 2 or 3 buyers, but it's a $10 product. If people aren't willing to buy a $10 products how valuable are they to me, and how valuable am I to them?
I don't know, just thinking out loud. Let me know what you think.
Either way I will be testing both.