Amazon Marketers Question

42 replies
Hi folks,
Just a quick question to anyone that has done Amazon marketing.

What do you find your products convert at on average?

When I say convert, I mean how many sales per customer visit to your site.

I know it would obviously depend on the product, price etc, but I know with Clickbank digital products you can expect anywhere from 1-3% if you're lucky, even though some marketers claim their product converts at 10%.

I was wondering what the trend is with physical products such as Amazon products.

Thanks
#amazon #marketers #question
  • Profile picture of the author cashcow
    I'm sure it makes a big difference if you are sending traffic from a product review or just traffic from the product description (same as you can find on the site). Since I am too lazy to do a proper review for most of my sites, my average is about 1%.

    Lee
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    • Profile picture of the author neil_patmore
      Currently around 8% for me. Of course it all depends on the keywords you choose and how targeted your traffic is.
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  • Profile picture of the author Rsberg
    As others have said there are several factors that come into play here but I'm averaging about 5-6% depending on the niche and target product.

    Good luck!
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    • Profile picture of the author jan roos
      Amazon converts between 7 and 9% of the customers I sent to them for the last 6 months already. You'd be hard pressed to find conversions this high anywhere else and that's also the reason why I'd settle for a lower commission percentage than I can get from Clickbank.

      Cheers
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  • Profile picture of the author Barb Thornback
    My last months Amazon statistics:-

    Ordered items 92
    Clicks 4114
    Conversion 2.24%

    I don't earn a great deal of money from Amazon, but it all helps.
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    • Profile picture of the author Success With Dany
      Banned
      Originally Posted by Barb Thornback View Post

      My last months Amazon statistics:-

      Ordered items 92
      Clicks 4114
      Conversion 2.24%

      I don't earn a great deal of money from Amazon, but it all helps.
      Is it safe to say that you earned between 100-600$ with your 92 items ordered?
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  • Profile picture of the author cashcow
    Wow, my conversion rate stinks!
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  • Profile picture of the author Darla
    I just started about two weeks ago, so no real track record as yet. I am curious to see how well it will convert for me though. I try to combine product descriptions with a review as well as target specific product keywords that are more prone to "buy". I also try to target products that have lots of positive reviews. I am curious to see what my conversions will be like after the first 30 days, but for now its too soon to tell.

    From the conversions mentioned above, i am convinced that Amazon is a good strategy though. So even if my conversions are below average for the first few months, I'll stick with it for a while and see if I can get to the 5%+ conversion rates mentioned above!
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  • Profile picture of the author Zeus66
    I'm sitting at about 4.14% conversions for all of 2010. That's across about 145 sites in probably about 50 different niches.

    John
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    • Profile picture of the author Rsberg
      Originally Posted by Zeus66 View Post

      I'm sitting at about 4.14% conversions for all of 2010. That's across about 145 sites in probably about 50 different niches.

      John
      Thats great Zeus!

      Hell....I'd take 3% (prefer more obviously) if I had 145 sites raking it in.

      I dont really focus on my Amazon sites as much as I should, guess I need to step up my efforts
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  • Profile picture of the author jan roos
    Here is an image of my conversion from Amazon so far this month. It's a bit higher than normal because of the holidays but it normally runs around 9%.


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    • Profile picture of the author inter123
      Just wondering why your referral rate is 6.50% and not 7% given that more then 14 times have been shipped?

      Originally Posted by jan roos View Post

      Here is an image of my conversion from Amazon so far this month. It's a bit higher than normal because of the holidays but it normally runs around 9%.


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  • Profile picture of the author wardo74
    He needs to ship 14 more items to get to 7%. Not refer 14 referrels to get 7%.

    Still, for that many items it should be 7%.
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  • Profile picture of the author pavionjsl
    Mine:

    November
    Conversion
    11.38%



    December so far
    Conversion
    17.39%
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    • Profile picture of the author jan roos
      Originally Posted by pavionjsl View Post

      Mine:

      November
      Conversion
      11.38%



      December so far
      Conversion
      17.39%
      Dang! 17.39% conversion rate. That's awesome!

      Congrats to you. This is my first holiday season promoting Amazon and now I see why marketers make such a fuss about this time of year.

      Cheers
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  • Profile picture of the author parg
    Hi pavionjsl

    Congrats for this high conversion rate. Is this the examples of your amazon sites????
    Parg
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    • Profile picture of the author pavionjsl
      Originally Posted by parg View Post

      Hi pavionjsl

      Congrats for this high conversion rate. Is this the examples of your amazon sites????
      Parg
      Simple WP sites. This one I threw up in 20 minutes. Had the domain for awhile, put it up last month, use a squidoo utility tool to add amazon and copy some info from amazon.

      I use long tails , and have a bunch of micro niche sites. Have not done seo really on this one, except indexing the site using Stephen Hawkings free indexer tool from war room.

      Just checked it through SEOserp which shows you your page ranking for the keyword used from 1 to a 1000 position:


      Now is finding keyword ( small wireless speakers ) Searching SERPs from 1 to 100 pages.
      with key URL : ( smallwirelessspeakers.com/ ) search engine results page ranking

      5 : http://smallwirelessspeakers.com/
      6 : http://smallwirelessspeakers.com/29/
      7 : http://smallwirelessspeakers.com/surround-sound-basics/
      8 : http://smallwirelessspeakers.com/introduction-to-bluetooth-technology-used-with-small-wireless-speakers/


      So I guess its micro niching, longtail keyword, I use a .info they rank fine. Done. Just picked up another script here in a wso that the pages are starting to rank already and heck they are 5 minutes to do.

      And I started using another free tool to get things indexed. It creates up to 2500 directory links, pings them. Sometimes it hangs up on 1599 but its sweet for new sites, helps.

      Here is that link - http://www.imtalk.org/cmps_index.php...site-Submitter
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  • Profile picture of the author Spot the Ball
    Im hovering between 5-6% for everyone who clicks through.

    Remember, your Amazon account might say 2% on the main page but on closer inspection, half the clicks can be on "other links" which they have clicked on once they were sent to Amazon through your initial link.

    Also bare in mind how many unique visitors you need per 1 sale, while my Amazon stats run at 5-6%, I need on average 200 visitors to my site for every sale.
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    • Profile picture of the author jan roos
      Originally Posted by Spot the Ball View Post

      Im hovering between 5-6% for everyone who clicks through.

      Remember, your Amazon account might say 2% on the main page but on closer inspection, half the clicks can be on "other links" which they have clicked on once they were sent to Amazon through your initial link.

      Also bare in mind how many unique visitors you need per 1 sale, while my Amazon stats run at 5-6%, I need on average 200 visitors to my site for every sale.

      You are right. The conversion rate that shows in Amazon is just for people sent to their site. Not everyone that goes to my sites click through to Amazon so in reality the conversion rate is lower if you measure it from the amount of visitors coming to your site vs the amount of visitors going to Amazon.

      What this info tells us is that Amazon converts like crazy and our job is to get people there. Simple as that.

      I'd be interested to know what the average click through rate is for you guys? I have 10 sites and it seems like the average click through rate between them all is around 50 - 60%. I think its pretty good but I could be wrong.

      Cheers
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  • Profile picture of the author shuvo
    It also varies for me between 5 to 8 percent.but I am trying to increase the conversion rate as much as I can.
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  • Profile picture of the author wardo74
    145 sites!! WOW. That must have taken over a year! I have one site that I am struggling just to get it onto the Google radar. I've done research for another site but I am quite a ways away from your level! I'd be happy with 10 sites that converted at those rates.
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  • Profile picture of the author Craig McPherson
    9.28% for November

    8.76% so far in Dec
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  • Profile picture of the author mbarty2010
    I have had varied level of success. During the rush time like Cyber Monday and Black Friday, the conversion rates goes above 20% or more.

    During other times, it is between 5 to 10% depending on how targetted the traffic is.
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  • Profile picture of the author carlo_sim
    Hi,

    Amazon converts pretty well. It really depends on how you place your links. So far my conversion is sitting at 10 - 13%.

    Gian Sim
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  • Profile picture of the author Michael Franklin
    Your conversion rate should be 3% minimal. If it's below that, you need to reassess your site and focus on your keywords as well as your blog layout. The answer lies in one of those two areas.
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  • Profile picture of the author Eyetrap
    November was my forth month trying to earn money on amazon.
    This is from about 8 sites

    Items shipped 1003
    Rate 8%
    earnings $930
    Ordered items 1134
    Clicks 7590
    Conversion 14.94%
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    • Profile picture of the author Success With Dany
      Banned
      Originally Posted by Eyetrap View Post

      November was my forth month trying to earn money on amazon.
      This is from about 8 sites

      Items shipped 1003
      Rate 8%
      earnings $930
      Ordered items 1134
      Clicks 7590
      Conversion 14.94%
      Were the earnings respectable before November?
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      • Profile picture of the author Eyetrap
        Originally Posted by Success With Dany View Post

        Were the earnings respectable before November?
        My Amazon income for the last 4 months:

        Aug $161

        Sept $241

        Oct $516

        Nov $930
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        • Profile picture of the author Success With Dany
          Banned
          Originally Posted by Eyetrap View Post

          My Amazon income for the last 4 months:

          Aug $161

          Sept $241

          Oct $516

          Nov $930
          For my standards, very respectable numbers! Did you do massive seo on your websites?
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