Effective Email Marketing Strategy (Thanks To Eric Louviere)
One of the better marketers whose list I am still subscribed to is Eric Louviere. Yesterday, I got an email from him that reminded me of an excellent strategy that many list marketers should use more often. In that email, Eric explains how to transition from good content in your email to a pitch for something you're selling (or an affiliate offer you believe in).
The idea, essentially, is not to think of your emails in black-and-white terms. They don't have to be either free content or a sales pitch. They can be both. It's a subtle strategy, but quite brilliant. It figures that a smart and successful guy like Eric would be the one to remind us of it!
The lesson is to build trust with your subscribers by sending emails with good, useful content, but to transition from that into something you offer that's related and give your readers a subtle sales pitch for it. In the same email.
Many of us get locked into thinking that our list emails should be one or the other. I agree with Eric, though. I think a blended approach can be the most effective strategy.
Thanks for the lesson, Eric!
John
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