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Need tips on writing an effective link request e-mail

by Roell
4 replies
I wanted to get some pointers on writing a link request which doesn't look spammy and will be effective.

1) What should the subject line say so it won't get immediately deleted?

2) Do you include your full name along with the site's URL?

3) Should you always reciprocate the link?

Any other tips would be appreciated
#effective #email #link #request #tips #writing
  • Profile picture of the author auradev
    Generally if you give them a link first and tell them about it, you will get a better response.

    So it might go like - {name}, I've linked to your website

    Then the body of the email - a description about your site and a link to where you linked to them.
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    • Profile picture of the author Roell
      thanks for your opinion
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      • Profile picture of the author Dan C. Rinnert
        I just received a link request eMail, so let me tell you what NOT to do.

        First, don't just say our sites are in a related niche. Specify. Show me you really did visit my site to make sure it was a good fit. Don't just say you cover a "related subject" which is too broad and likely used in a form letter sent to thousands of webmasters.

        Next, don't ask for my site's title and URL. If you visited my site, you should know that. Leaving it blank and asking me to fill it in just tells me you didn't actually visit my site. It's better to list my site's title and URL and ask if I want or need to make corrections.

        Finally, when you close your message, if you close with something like "Respectfully yours," please make sure you put your name after that. Don't leave it blank.
        Signature

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        Dan also writes content for hire, but you can't afford him anyway.
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        • Profile picture of the author JohnMcCabe
          Here's another tip...

          Unless the site has a dedicated links page or section, ask for a link from a specific page to a specific page on your site, rather than to/from the domain or home page. Then explain why you think the link to your site will benefit the site owner's visitors.

          If you do link to the site first, spell out which page you linked to and, again, why you think the link has value to your visitors.

          To answer your questions,

          1. The last successful link request I got had the subject line "[Website name] readers might enjoy this article". Some variation of offering value and obviously not cut and paste or bulk email.

          2. Yes.

          3. Only reciprocate if it makes sense.
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