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Just got offered a "strategy session" from the 5th person...

by Kevin_Hutto
1 replies
It's interesting to me how guys who seem to be smart are such sheep when it comes to their business. This is a strategy being taught by Mr. Kern and I am sure it is very effective. But since many of the big guys are taking the training from him, I have now gotten literally my 4th or 5th clever story email from a marketer which says that they are completely changing their business and are now so much happier, etc... and then they offer the "strategy session" which is just the soft pitch for some coaching program that they will be offering.

Now, I am certainly not complaining. I am on these lists to watch and learn what the best are doing. But I am more and more convinced that there are only a couple of original minds there and the rest are just searching just like many of the newbies at this very forum.

There is a big difference between building a business and just making money... If you are jumping from this to that, then you will often end up hating what you are doing and feel like you are missing out. Which is what it seems is going on with many of these guys.

And I am not bashing them for trying a new technique. I actually told a buddy of mine to use that very technique - but with local businesses. But that would take work to actually go out and get new leads. It is much easier to just come up with some story and blast your list that you had just said you had the new thing 3 months ago...

My takeaway from this is that these people will only diminish as one can only offer the same shared list the same product so many times... and my advice is that you need to try DIFFERENT things. That is how you learn. That is how you get good at this business. That is how you make the big bucks - on your own terms.

Don't be a sheep. The internet is the opportunity of our lives. Be creative. Pick a business model and stick with it and try stuff. Thats how you innovate. Thats how you build a business that you dont hate.
#5th #offered #person #strategy session
  • Profile picture of the author Jesus Perez
    I know exactly what you're talking about. If you read between the lines (and save a history of their emails) you can clearly see how they're constantly "changing their minds" about major business decisions. One day it's "social media", the next day it's "blogs are dead" followed by major account closures and purging, etc.

    To the untrained eye, it's the equivalent of watching McDonalds change from a $0.99 fast food restaurant to a 5 star, $50/meal restaurant overnight.

    But in reality, these large marketers aren't shifting their business models. Their business model involves pitching every possible "method" under the sun to struggling marketers.

    So they aren't really changing. They're simply focused on selling multiple products and fads to others. Just replace "****" with "Blogs" or "Social Media" or "PPV". You get the idea. The only way to justify the "new thinking" is by purging existing methods (that they later rebuild again).
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