Does Sex Sell?

13 years ago

Originally Posted by edmercer

Not long ago I read a post from Jeremy Shoemaker where a study was done, and I think it was with Facebook ads. The study was done with a mixed audience of 2000 participants (male and female)
What they did was show the audience a page with 30 different images on it, and a few images were of pretty girls that showed cleavage.
They used heat map analytics and the results showed that 70% percent of the audience clicked on the images of the ladies showing cleavage or tight tops.
I have seen these type of ads at GoDaddy, Sports Illustrated, etc. and was wondering if anyone here used ads like this and if they got favorable results or customers who may have been offended.
I am putting together a stock photo company catering to IM market and it was suggested that I add this picture group as a category. So before I do I wanted to check in here and see how it worked for this group of marketers and if you thought this would be helpful or a potential problem.

it does sell, if you manage to keep the carrot moving.

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Richard Van 13 years ago

Originally Posted by Sandra Martinez

it does sell, if you manage to keep the carrot moving.

Sex? Carrots? Honestly, this forum is turning into a smut festival!
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- Sandra Martinez 13 years ago
  
  Originally Posted by Richard Van
  
  Sex? Carrots? Honestly, this forum is turning into a smut festival!
  
  LOLOL that came out wrong...
  
  Oh well...
  
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  Richard Van 13 years ago
  
  Originally Posted by Sandra Martinez
  
  LOLOL that came out wrong...
  
  Oh well...
  
  It made me laugh Sandra, I couldn't help myself, I had to say something!
  
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- hireava 13 years ago
  
  Originally Posted by Richard Van
  
  Sex? Carrots? Honestly, this forum is turning into a smut festival!
  
  Nice going dear!.. hahah. Sex and Carrots!. Dayuum!
  
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- hireava 13 years ago
  
  Originally Posted by Richard Van
  
  Sex? Carrots? Honestly, this forum is turning into a smut festival!
  
  Nice going dear!.. hahah. Sex and Carrots!. What does the carrot gotta do with sex?.
  
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  Richard Van 13 years ago
  
  Originally Posted by hireava
  
  Nice going dear!.. hahah. Sex and Carrots!. What does the carrot gotta do with sex?.
  
  See post #2.
  
  It wasn't me. :p
  
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  edmercer 13 years ago
  
  Thanks ebbomb for responding, but I have a question for you. I will be supplying all kinds of images not just pretty ladies with cleavage.
  So when I show ladies or men in business situations ( at their computer, or in some kind of negotiation) do you think it makes a difference on how attractive they might be.
  Should I make images of just attractive models in business situations or do you believe there would be a need for a certain look or person?
  
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  edmercer 13 years ago
  
  Hey Pete, I guess there will be some markets I won't get to, but I'm sure they are covered some place, probably just not with me.
  
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  edmercer 13 years ago
  
  Thank you everyone for all the helpful feedback, and some humor to start off the day. All the suggestions and ideas will be helpful for me in preparing useful images for marketers to use in their videos and marketing presentations.
  
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SteveFinch

13 years ago

The online game "evony" did that exact same thing. Their ads appeared everywhere, and before they knew it, they thousands of middle aged men addicted to their game, and spending money on it.
So yep, a nice cleavage is always going to attract attention.

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edmercer 13 years ago

Thanks Steve, I had never heard of "evony" so I just checked it out. I guess you can't ignore a market of 18 million people, it seemed to have worked quite well in that market.
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veenafurtado

13 years ago

Do fish swim?

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lotsofsnow 13 years ago

Originally Posted by veenafurtado

Do fish swim?

Excellent. That answers it!
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MissLizzie

13 years ago

I think that you just need to look at the threads about Stripped Down Profits in both the reviews section and the copywriting section....

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jazbo

13 years ago

Yes it does....would you like some?

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RyanAndrews 13 years ago

Sex wants to be free
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Richard Van

13 years ago

Originally Posted by jazbo

Yes it does....would you like some?

Good grief, first Sandra's talking abouit carrots and sex, then Jazbo wades in and offers the OP, "Ed" no strings attached, transatlantic sex.

This particular thread is debaucherous!

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edmercer

13 years ago

Didn't mean for it to be that way Richard, was just looking for some honest feedback, which I am getting, but I know this subject can be controversial with many varying opinions, so I guess we get a little humor from it too.

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edmercer

13 years ago

Miss Lizzie, thanks for the feedback on "stripped down profits", I checked it out but it does not seem to be available anymore. But I read some of the posts and it seems like she pushed the limits as to what she could get away with and either made a lot of money or got banned.

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MissLizzie

13 years ago

Originally Posted by edmercer

Miss Lizzie, thanks for the feedback on "stripped down profits", I checked it out but it does not seem to be available anymore. But I read some of the posts and it seems like she pushed the limits as to what she could get away with and either made a lot of money or got banned.

@Edmercer - my understanding is that it's been taken down due to FTC requirements or complaints to Clickbank, but that's not before the creators made about $1 million in sales. I'm guessing that there might be a high proportion of refunds, but they still could have banked a fair bit of money.

Also in terms of whether sex sells, you just have to think about some of the more popular evergreen niches, like dating and health, whether there's lots of demand for information. Clearly, both of those topics are driven by our more primal desires!

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Sandra Martinez

13 years ago

Originally Posted by edmercer

Didn't mean for it to be that way Richard, was just looking for some honest feedback, which I am getting, but I know this subject can be controversial with many varying opinions, so I guess we get a little humor from it too.

Sorry, I was not trying to play words on you.

I saw from close a project working over that premise, I did part of the writing and the technical side.

The sales where very good while certain distance is kept, and the promise stays floating in the air.

Once people feel they have the slightest chance to get closer, everything goes downhill.

So, images are good. But fake profiles in social media sites and stuff like it, can go really wrong.

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Richard Van

13 years ago

Originally Posted by edmercer

Didn't mean for it to be that way Richard, was just looking for some honest feedback, which I am getting, but I know this subject can be controversial with many varying opinions, so I guess we get a little humor from it too.

Well at least Jazbo likes you!

Can't have a chat about sex without a chuckle.

For my own 2 cents worth, I certainly think in many caes it does. I think time has shown that. I think it also depends on the subject.

I wouldn't use it to sell hearing aids for example, though...having said that, I can see it working there too....

Acme Hearing Aids...

Better than expected....

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edmercer

13 years ago

Thanks Richard and Jazbo, but I'm not looking for a date, just some helpful feed back on a touchy subject.
That guy in the image looks pretty happy, I think he would buy anything from her, not just hearing aids.

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Richard Van

13 years ago

Originally Posted by edmercer

Thanks Richard and Jazbo, but I'm not looking for a date, just some helpful feed back on a touchy subject.
That guy in the image looks pretty happy, I think he would buy anything from her, not just hearing aids.

Don't worry Ed, I'm not that way inclined.

You say touchy subject but it's actually quite well discussed, in fact you hear "sex sells" more than most other things...You don't get "food sells", "drink sells" etc. I think the fact people say "sex sells" is almost proof in the pudding, that it does.

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edmercer

13 years ago

Thanks Sandra, it was a funny post, even if you did not mean it that way. My service will be to make the images available, and hopefully the marketers use them responsibly. I was just looking for guidelines and caveats to avoid before I make these images available to those who have a need for them.

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Jude.A

13 years ago

Of course sex sells and will continue to sell for a long time, But in relation to IM, i'm not sure if visitors will click on an image of a beautiful lady with her cleavage or tight tops only to be taken to a site that talks about making money or something unrelated.
Just my 2 cents.

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edmercer

13 years ago

I agree Jude, but I think a lot of internet marketers have sites that are in other niches besides the IM niche. When I say I am going to cater to the IM market, I mean all marketers that use the internet to market their products.
But I guess these images could be used in offline marketing also,with postcards and brochures, or anything really.
Again, I would supply the images and if the marketer thinks that a pretty lady can help them sell whatever it is that they sell, then it is up to them to take it from there.

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Jude.A

13 years ago

Originally Posted by edmercer

I agree Jude, but I think a lot of internet marketers have sites that are in other niches besides the IM niche. When I say I am going to cater to the IM market, I mean all marketers that use the internet to market their products.
But I guess these images could be used in offline marketing also,with postcards and brochures, or anything really.
Again, I would supply the images and if the marketer thinks that a pretty lady can help them sell whatever it is that they sell, then it is up to them to take it from there.

In that case, I'll say you are right on track and I agree this will sell well for internet marketers in offline marketing.
Good luck in your new project.

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edmercer 13 years ago

Thanks again Richard for your feedback. I just want to make sure that the images that I supply are within the guidelines of smart marketers which there are many to be found in this site.
Before I go to the trouble of advertising a model call and producing great images to work in this category, I want to make sure that I do not offend the masses and what niches people would use for this category so that I can create pertinent images.
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- edmercer 13 years ago
  
  Good to know Anup, I guess I need to do some research on Google also.
  
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tryinhere

13 years ago

Originally Posted by edmercer

Again, I would supply the images and if the marketer thinks that a pretty lady can help them sell whatever it is that they sell, then it is up to them to take it from there.

what about all of the poofs, trans genders, and people with a fetish for leather, let's not forget that market - dang your going to have some hard days at work.

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ebbomb

13 years ago

Originally Posted by edmercer

I agree Jude, but I think a lot of internet marketers have sites that are in other niches besides the IM niche. When I say I am going to cater to the IM market, I mean all marketers that use the internet to market their products.
But I guess these images could be used in offline marketing also,with postcards and brochures, or anything really.
Again, I would supply the images and if the marketer thinks that a pretty lady can help them sell whatever it is that they sell, then it is up to them to take it from there.

Probably for what you're selling, it sounds like a pretty girl/guy might help. But in the investment/banking industry, people want to see more money, not hot people.

Sex sells relative to the product.

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PabloVTB

13 years ago

Originally Posted by Jude.A

Of course sex sells and will continue to sell for a long time, But in relation to IM, i'm not sure if visitors will click on an image of a beautiful lady with her cleavage or tight tops only to be taken to a site that talks about making money or something unrelated.
Just my 2 cents.

Well... I happen to believe that watching how a hot chick is giving a testimonial on how the money making course is great could perform better than other ones.

It's just biology, you can't deal with what you can't control, it's in our genes.

Of course sex sells... where have you been living all the time?

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Anup Mahajan

13 years ago

yes it does.. otherwise there wouldn't be 150 million pages on the topic

does sex sell - Google Search

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RyanAndrews

13 years ago

How NOT to do it:
Coding Horror: How Not to Advertise on the Internet

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Joseph Then

13 years ago

We just need a lady warrior to post a sexy looking avatar in her profile... Everything she posts will have high post views...

Best proof of sex sells ...

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ghepburn

13 years ago

Hey,

I think you can tell just by the quick amount of views and posts on this thread that this topic attracts a large amount of traffic.

Cheers,
Graham

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Zabrina

13 years ago

Three words: Old Spice Guy.

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Jonathan 2.0

Banned 13 years ago

Many everyday foods are packaged using "subliminal sex messages." (Seriously.) If you're good at evaluating abstract images you'd be amazed at how many of these labels contain pictures of penises.

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edmercer

13 years ago

Great points MissLizzie, these kinds of images are used in some of the most popular niches online. I think dating, health, and fitness might be the top 3 niches as far as marketing go. So I guess there will be a market for these images.
I would have like to have seen the "stripped down for profits" campaign, looks like it got quite a bit of attention.

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edmercer

13 years ago

Hey Jonathan,
Thanks for the feedback and info, I thought it was illegal to use subliminal messages in advertising. I know they used to do it for intermission movie ads, mostly flashing food to create a need, but thought that it was banned. I will have to do some research on that. Thanks for the info.

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edmercer 13 years ago

Hi Cindy,
That's what I would have thought too, but like I said at the beginning of the thread, when the study was done it was done with an equal amount of males and females and was effective with both groups.
And that was with female ads, they did not do a study that I am aware of with male models, but like Zabrina said,think about Old Spice Man which is doing very well and I don't think it is because it is a new hot fragrance although it has been around forever.
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Jonathan 2.0

Banned 13 years ago

Originally Posted by edmercer

Hey Jonathan,
Thanks for the feedback and info, I thought it was illegal to use subliminal messages in advertising. I know they used to do it for intermission movie ads, mostly flashing food to create a need, but thought that it was banned. I will have to do some research on that. Thanks for the info.

Welcome.

When I first started noticing this (a magazine ad for a computer printer) I thought I was going crazy. However, it's definitely real. Maybe it depends how they define "subliminal."

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edmercer

13 years ago

Hi Steveo,
I don't think that a cool car, cool product, or cool image or anything else will get you laid. But as marketers I think we are just trying to catch a prospects attention. I do believe that cool images or products with sex appeal do that, and that is what we want to do in our marketing is just get a chance to get our message out there.

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edmercer

13 years ago

Hey Jonathan,
I'm sure that people still use subliminal ads, but I just did a quick google search and the info I see is that it is not allowed in most parts of the world. I think ads or images with sex appeal are pretty much what they are, but I do not think there are any subliminal messages within most of them, although what do I know.

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Jonathan 2.0 Banned 13 years ago

(Haha). Well OK. Most people would probably think I'm crazy.
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- edmercer 13 years ago
  
  Hey Capitalist_Pig, Zabrina's post was quick and made a good point I did not think of, especially when ladies do their fair share of shopping. She gave me feed back or another category that I should have been thinking of.
  Thank you for the specific photo that you brought up, with mobile being the wave of the future, I did not think of that initially, but your request sparked all kinds of ideas.
  
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edmercer

13 years ago

Hey Pablo,
I guess if GoDaddy uses it in there super bowl commercials to sell domains and hosting services, then it must be working on some level.

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edmercer

13 years ago

Jonathan, I don't think you're crazy. I see things every day that seem to have sexual connotations or suggestive tones to them, so I'm sure it is rampant in the advertising space. I think marketers push the envelope all the time on what they can get away with as long as it is effective, so I'm sure what you saw is what it is.

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edmercer 13 years ago

It did bring a lot of attention Ronak, but it also gave me valuable feedback because I will be making images like these available and it will hopefully help me avoid posting the wrong kinds of images and wasting my time and potential clients time.
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Jonathan 2.0

Banned 13 years ago

Originally Posted by edmercer

Jonathan, I don't think you're crazy. I see things every day that seem to have sexual connotations or suggestive tones to them, so I'm sure it is rampant in the advertising space. I think marketers push the envelope all the time on what they can get away with as long as it is effective, so I'm sure what you saw is what it is.

That's true.

I'd rather be straight forward, than trying to "trick" people (even if it does work). Many advertisers use "attractive" people in their advertising and that kind of makes sense.

Interesting discussion.

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gyar29

13 years ago

Originally Posted by Jonathan 2.0

Many everyday foods are packaged using "subliminal sex messages." (Seriously.) If you're good at evaluating abstract images you'd be amazed at how many of these labels contain pictures of penises.

Help please!

Is someone selling an e-book that explains how to unread something? My ignorance was bliss, and I'd really like to get it back.

Now as I walk down the aisles at my grocery store I'll know I'm surrounded by representations of phalluses. Yuck!!!

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Jonathan 2.0 Banned 13 years ago

(Haha). Hey I'm just the messenger. You'd be glad to know that many times it's not sex, but death they're selling.
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- gyar29 13 years ago
  
  Originally Posted by Jonathan 2.0
  
  (Haha). Hey I'm just the messenger. You'd be glad to know that many times it's not sex, but death they're selling.
  
  Jonathan,
  
  Nope didn't need to know that either, but now that I do, I am a bit curious.
  
  Why death? And are you saying they are selling death when using the phallic symbol?
  
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  Jonathan 2.0 Banned 13 years ago
  
  Originally Posted by gyar29
  
  Why death? And are you saying they are selling death when using the phallic symbol?
  
  Well - I don't know everything about it. I think they use "death" to get people's attention when they're shopping.
  
  But that's just my opinion.
  
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  gyar29 13 years ago
  
  Originally Posted by Jonathan 2.0
  
  Well - I don't know everything about it. I think they use "death" to get people's attention when they're shopping.
  
  But that's just my opinion.
  
  Crap, more research.
  
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edmercer

13 years ago

You're right Zabrina, that is a very successful campaign, I remember one not too long ago that involved a guy doing coca cola ads that also did very well.
I will have to make sure to have a category that includes males with tight abs, if I remember correctly that was what was highlighted besides the product being promoted.

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BlondieWrites

13 years ago

LOL Zabrina!

I must say that seeing a female with her low cut tight top does nothing for me and doesn't entice me to click on this or that. But now if there's a hot male, I might just be enticed to click....

Does this mean sex sells? It might not be sex that sells, but the goodlooking hot guy just might...

Cindy

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steveo

13 years ago

There is definitely a wrong and fake way to sell sex. Does your product have some sex appeal? Just look at new car sales, does a cool car really get you laid though?

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Ronak Shah

13 years ago

Yes It certainly does. Look at the attention your title brought this thread Ed.

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*Terms & Conditions Apply. Email me at ronak[at]ronakshah[dot]name right now.

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Capitalist_Pig

13 years ago

I know I always click in to see what Zabrina has to say when I see her name on a topic.

It's far easier to develop a subconscious emotional attachment to someone when they are attractive. As a marketer, I recognize that's what is occurring, but it is still effective.

Which reminds me, I need a photo of a young lady with angular features, dark red lipstick, and a phone to her ear, going "shhhh" - for my Facebook ad campaign for toll-free phone service

Thanks

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