Treating Buyers Like Gold = More Gold In Your Pocket
To give my buyers more, I have always given them the first go at my products, usually a 10-25% discount from the actual sale price, and any email I send to my prebuyer list will have an added method/technique for the buyer's list.
Anyways, I did a little test run on one of my lists last month. It was a small list of around 300 pre-buyers. I thought I would try something to show prebuyers the awesomeness of becoming a buyer. For my last email promotion, I added a little club name for my buyer's list.
Instead of just becoming a buyer and being added to my buyer's list, I said all buyer's will be added to the Platinum Group. This was treated like a bonus for the product I was promoting. What was included in the platinum group was exactly the benefits of being on my buyers list...discounts, extra goodies, first looks, etc.
This platinum group wasn't anything different than what I've been doing for my buyers...I just let the prebuyers know about it now. I never mentioned it before. I just let all the extras be a surprise for my buyers.
Conversions on this promotion were the best I've had in the niche. Not only that, but the next promotion I sent to the buyer's of the first promotion was astronomical. It was like 65% of my buyer's list purchased the next product. It's usually 20-30% for me in this niche.
Treat your buyers like gold because that's exactly what they are!
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