I am feeling in good spirits today so I thought I'd share some "internal proprietary best practices" with you.....
That's just big business/corporate speak for "stuff we do that we don't share with everyone because it gets quick, great results" ....
(I'm heading out soon, so sorry about the funny formatting of the screen
shots - this is a "rush" job)
Anyway it goes like this:
1) You want to set up a split testing message in your aWeber list settings (By the way, did you notice how I said "you" and "your" not "my"? That's a powerful persuasive writing technique that you should use in your emails to make your readers take ownership of everything you write to them....But that's for another "lesson" ;] )
2) Anyway, in this split test, you're only going to test one thing!
What is that?
That's the actual position of certain "psychological trigger words" in the subject title.
(By the way, do you see how I asked you a question before I continued on? That's another technique to keep both hemispheres of the brain engaged while processing this information )
So for the subject lines you want to do the following...
SUBJECT LINE 1 - You're going to format it like this:
Benefit Here - Call to Action
(now you'll switch it up....)
SUBJECT 2 - You're going to format it like this:
Call to Action - Benefit
Do you see what's going on here? The famous "advertising God"
David Olgivy once said:
"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar."
YOUR EMAIL SUBJECT LINES are like "HEADLINES" which "sell" the reader/subscriber on whether or not they should take the time to read your message....
...It makes them decide whether they're gonna take action to "click" on that email or hit the "delete" button (many people already know this, but I'm stating it for those that don't..."
Let me give you an example of two headlines formatted as instructed above.
Double Your Sales in 21.5 Days - See Shocking Video
SUBJECT LINE 1 - [The "Benefit - Call to Action" format......]
See Shocking Video - Double Your Sales in 21.5 Days
SUBJECT LINE 2 - [The "Call To Action - Benefit" format....]
When you're doing this kind of "scientific" or "quantitative" split test, it's VERY IMPORTANT to only change ONE THING.
As an example, something as simple as changing punctuation marks, capitalization, or the like to mess up your test - does that make sense?
If you do this consistently enough, you'll also get a "feel" for your audience that you're communicating with via email.
Are they more motivated by "benefit" oriented headlines or "command" (i.e. "call-to-action) headlines...
After calculating the open rate using just 1 headline, vs. just 2 headlines, I found that overall, we got MORE OVERALL EMAILS OPENED through the split test - to the tune of 27.4% more!
HOW ELSE CAN YOU USE THIS POWERFUL, POTENT INFORMATION?
You can also take this same information and split test:
1) Titles on Blog Posts
2) Titles on Articles
3) Of course Sales Letter Headlines
4) Twitter and Facebook Updates
5) Youtube Video Titles (note: the file name in your Youtube videos are important for both SEO and Direct Response marketing purposes...)
I hope this helps someone
If it does, click the "thank you" button and help me "quantify" how much
The pic my help for any of you guys not that familiar with aWeber split testing....