Is submitting articles still worth the effort?

by burtie
37 replies
Hi all,

I was just doing some research on articles written this year in my niche on EZA.

From what I could see, most articles were only getting less than 10 hits a month. Now looking at the worst case scenario of only 1% clicking through, is there any point submitting? I know its a numbers game, but I crunched the numbers below and it did't look good.

I would need 12,400 hits per month to my site to sell 4 products per day at 1% conversion (ok I am being very cautious, but...). Now if my articles got an average of only 10 reads a month, I would need to have a silly number of articles.

I know most people will say 'yes Burtie, but article marketing is only one form or IM' and I will take their point. But if it is only returning low yelds, would it not be better to focus your time on more reliable sources of traffic.

Or am I just being a pesimist?
#articles #effort #submitting #worth
  • Profile picture of the author webpros
    It depends on why you are doing it. I do article submissions primarily for link building purposes. At the same time, I do not submit junk content and very carefully spin out readable quality.

    I would think that most people doing article submissions doing it for link building.
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  • Profile picture of the author Robert M Gouge
    I think you are being realistic as far as the directories go. I really don't see much point in submitting to directories other than building back links and hoping for syndication from other sites.

    As far as the directories themselves go, any traffic is good, but you certainly won't get much from the directories imo.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by burtie View Post

    Or am I just being a pesimist?
    No ... but you're confusing "article marketing" with "article directory marketing".

    You're quite right, though, that depending on article directories for their own traffic/backlinks is futile indeed.

    The importance of publishing all your articles on your own site first, apart from the cumulative SEO benefits of doing so, is to make sure that when someone finds one of your articles by putting one of its keywords into a search engine, they find the copy on your site and NOT an article directory copy (we all lose most of that traffic!).

    Article directory backlinks are non-context-relevant, PR-0 backlinks: the "lowest of the low", in backlink terms. Few people, these days, especially "post-Panda", are successfully using article directories primarily for their backlinks. Typically, you'd need something between 50,000 and 100,000 of those backlinks to give you the link-juice equivalent to one backlink from a relevant authority site.

    Many of the very successful article marketers here who are submitting our articles to places like EZA are not doing so for EZA's traffic or backlinks, but because we're using it as a directory, i.e. a depository of content freely available for webmasters and ezine compilers to syndicate. That's actually why article directories exist, and the purpose they were designed to fulfil, you know?

    I'm not putting all my articles in EZA because I want customers to find them there (I want customers coming to my site, naturally, not to EZA's site), but because I want webmasters, researchers and ezine-compilers to find them there. They're there for people to find them by searching inside EZA, not "inside Google". That's why so many article marketers are so pleased at the outcome of Google's recent algorithm change: it's benefitted our own sites at the expense of article directories. (Article directory marketers hate it, of course - but their business model hasn't been too viable for a couple of years or so, anyway).
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    • Profile picture of the author burtie
      Originally Posted by Alexa Smith View Post

      No ... but you're confusing "article marketing" with "article directory marketing".

      You're quite right, though, that depending on article directories for their own traffic/backlinks is futile indeed.

      The importance of publishing all your articles on your own site first, apart from the cumulative SEO benefits of doing so, is to make sure that when someone finds one of your article by putting one of its keywords into a search engine, they find the copy on your site and NOT an article directory copy (we all lose most of that traffic!).

      Article directory backlinks are non-context-relevant, PR-0 backlinks: the "lowest of the low", in backlink terms. Few people, these days, especially "post-Panda", are successfully using article directories primarily for their backlinks. Typically, you'd need something between 50,000 and 100,000 of those backlinks to give you the link-juice equivalent to one backlink from a relevant authority site.

      Many of the very successful article marketers here who are submitting our articles to places like EZA are not doing so for EZA's traffic or backlinks, but because we're using it as a directory, i.e. a depository of content freely available for webmasters and ezine compilers to syndicate. That's actually why article directories exist, and the purpose they were designed to fulfil, you know?

      I'm not putting all my articles in EZA because I want customers to find them there (I want customers coming to my site), but because I want webmasters, researchers and ezine-compilers to find them there. They're there for people to find them by searching inside EZA, not "inside Google". That's why so many article marketers are so pleased at the outcome of Google's recent algorithm change: it's benefitted our own sites at the expense of article directories. (Article directory marketers hate it, of course - but their business model hasn't been too viable for a couple of years or so, anyway).
      Gotcha!

      So I guess submitting my stuff as long as its indexed on my site first won't do any harm then!

      This poses my next quuestion then - what should I do in its place to get my traffic. Most of the ebooks that I have read are all about the articles!
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by burtie View Post

        Most of the ebooks that I have read are all about the articles!
        I can imagine ... misinformation is everywhere. :rolleyes:

        I get my best backlinks by getting my articles picked up and syndicated (you can get some relevant authority site backlinks, that way), but this requires "writing for syndication", of course.

        My next best ones come from commenting on relevant blogs. Compared with article directory backlinks, overall, these are excellent backlinks. You just have to find the appropriate blogs (Google blogsearch etc. etc.), and then comment in such a way that your comments genuinely add value and the blog-owner accepts them. Try to put yourself in his position and produce "comments" that you yourself would welcome and not "moderate out".

        There are plenty of good threads here on "blog commenting". And very worthwhile it is, because you can aim for relevant sites/pages, that way (this is far more important to me than "page ranks").
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        • Profile picture of the author burtie
          Originally Posted by Alexa Smith View Post

          I can imagine ... misinformation is everywhere. :rolleyes:

          I get my best backlinks by getting my articles picked up and syndicated (you can get some relevant authority site backlinks, that way), but this requires "writing for syndication", of course.

          My next best ones come from commenting on relevant blogs. Compared with article directory backlinks, overall, these are excellent backlinks. You just have to find the appropriate blogs (Google blogsearch etc. etc.), and then comment in such a way that your comments genuinely add value and the blog-owner accepts them. Try to put yourself in his position and produce "comments" that you yourself would welcome and not "moderate out".

          There are plenty of good threads here on "blog commenting". And very worthwhile it is, because you can aim for relevant sites/pages, that way (this is far more important to me than "page ranks").
          Wow, thanks Alexa.

          I actually had a go at blog comment posting today actually. Do I need to use my keyword or my name as my name?
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          • Profile picture of the author vtotheyouknow
            Articles are still a great way to get backlinks. I often enter niches and just with onpage SEO and submissions to Article Dashboard and GoArticles with my anchor text will take me to #1 on Google over the course of a couple of weeks. Sometimes though, that's not enough, depends on the niche.

            Ezine is a pain in the butt because of the strictness and long review time but your articles will generally get a lot of views with a decent CTR compared to the other directories that I've used.

            Yes, you'll want to use your keyword in your name box. Something like "John Smith - Make Money Online" or whatever your keyword phrase is.

            Alexa is spot on; if you add value, blog owners will, most of the time, happily publish your comments even when they see that you are backlinking at the same time. Quid pro quo. :-)

            Hope that helps!
            Vic
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            • Profile picture of the author cooler1
              Originally Posted by vtotheyouknow View Post

              Articles are still a great way to get backlinks. I often enter niches and just with onpage SEO and submissions to Article Dashboard and GoArticles with my anchor text will take me to #1 on Google over the course of a couple of weeks. Sometimes though, that's not enough, depends on the niche.

              Ezine is a pain in the butt because of the strictness and long review time but your articles will generally get a lot of views with a decent CTR compared to the other directories that I've used.

              Yes, you'll want to use your keyword in your name box. Something like "John Smith - Make Money Online" or whatever your keyword phrase is.

              Alexa is spot on; if you add value, blog owners will, most of the time, happily publish your comments even when they see that you are backlinking at the same time. Quid pro quo. :-)

              Hope that helps!
              Vic
              Long review? Ezine? If your a platinum member your article is approved in less than 24 hrs. Even basic plus is usually less than 1 week for approval.

              Article Dashboard take about 1 month to approve an article, plus they charge $47/month now from what ive heard.
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              • Profile picture of the author burtie
                Hmmm...

                Actually this is quite exciting.

                From my 5 articles that were published on EZA about 6 hours ago I have had 44 reads and 6 click throughs which they are saying is 13.6%.

                If that was a true sign of things to come then that would mean that I would get around 25 hits a day from those.

                This means that I would only have to 'rinse and repeat' another 17 times and with that CTR I would have about 12,500 hits a month. If they converted at just 1% then I would reach my goal.

                Am I now being opimistic?

                I guess only time will tell! How exciting...
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                • Profile picture of the author Hamida Harland
                  Originally Posted by burtie View Post


                  From my 5 articles that were published on EZA about 6 hours ago I have had 44 reads and 6 click throughs which they are saying is 13.6%.

                  If that was a true sign of things to come then that would mean that I would get around 25 hits a day from those.

                  This means that I would only have to 'rinse and repeat' another 17 times and with that CTR I would have about 12,500 hits a month. If they converted at just 1% then I would reach my goal.
                  It's not quite that simple I'm afraid. You will always get a burst of traffic when you first submit an article, but it's not indicative of your future traffic numbers.

                  Your article will be featured for a short time on the high traffic home page, and it will be featured in the 'recent articles' section of your category.

                  After that, it will be buried under the newer articles, and your best chance for traffic is if your article ranks well in the search engines. Unfortunately, good rankings are alot less likely since the Google Panda update, unless you have a really uncompetitive keyword.
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    • Profile picture of the author webpros
      Thanks Alexa for that very helpful information!
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  • Profile picture of the author Jake Gray
    Good amount of business comes through articles.

    So yes, they're still extremely powerful and efficient.
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  • Profile picture of the author talkfinance
    I'm not sure that article marketing works anymore for spun articles or scraped content. I have over 300 articles with the main directories and I have to admit that most of them are re-jigged with UAW and virtually none of them do anything for me SEO wise. However, I do have 3 original articles (400 words+) with an article site that does generate a lot of traffic for me.
    Original content always wins and it still works on article websites
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    • Profile picture of the author marketingva
      Hi,

      The impact of article marketing does depend upon your reasons for doing it and how you do it. I get most of my retainer clients from my articles so even if only a small audience reads the article so long as I get the client I'm ahead of the game.

      Bonnie
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      Magic Wand Author Services helps writers polish their manuscripts and connect to readers.
      http://www.mwauthorservices.com

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  • Profile picture of the author DancingHamster
    I use it for building high quality links, plus I have about a 7.8% click rate, if you have tons of Ezine Articles, maybe just go crazy with articles one day, get your account upgraded, easier article submission, etc, you can build links quickly.
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  • Profile picture of the author Walter White
    also highly deppends on the directories you post to and the quality of the article/if its country specific or a global product.
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  • Profile picture of the author jushuaburnham
    As far as traffic and quality backlink is concern I think article marketing still effective and worthy.
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  • Profile picture of the author poppa5502
    I been article marketing for years now, and yes its a numbers game but if you stay consistent on the top ten article directories then good traffic will come.

    Just remember that most of us do article marketing just to rank our money sites versus just dong it to drive traffic to the article.

    "Black Seo Guy "Signing Off"
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  • Profile picture of the author peteranderson874
    Submitting articles will benefit you in the long run since you're not just generating traffic but you're also building backlinks. Remember, once you have ranked your site high in Google SERP after building tons of backlinks then that will definitely result to more traffic.
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  • Profile picture of the author DavidTT
    honestly, even after the google farmer, Im still getting very good results with article marketing and ezine. As long as you're writing quality stuff, I dont see any problem with it.
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  • Profile picture of the author burtie
    Thank you for all the wonderful replies!

    Another question... Which articles directories are the best in raltion to providing triffic?

    I have had articles up on GoArticles now for 24 hours with no hits, and the the same articles on EZA have given me 10+.
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  • Profile picture of the author Martin Bauer
    After Panda update there had been a lot good/bad reviews but I can still say that it's "working". Maybe not like the as it was but still working.

    For the traffic, I got the best results from EZA.
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  • Profile picture of the author burtie
    Whats the 'EzinePublisher' bit in the stats section of EZA all about?
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by addison.agnote View Post

      But note that ...

      (a) some of them actually aren't article directories at all, and ...

      (b) the "page ranks" given are simply the not-very-relevant page ranks of the sites' home pages, but your articles, when published there, will be on PR-0 pages.

      Originally Posted by burtie View Post

      Whats the 'EzinePublisher' bit in the stats section of EZA all about?
      It's about syndication of one's work.

      An article directory is a depository of freely available content for webmasters and ezine-compilers to syndicate. That's the reason for directories' existence and the purpose they serve.

      People who think of article directories primarily as "a way to get traffic and backlinks" are living on another planet (and they're not typically making a living there at all - they're the ones starting off all those threads we see here every week with titles like "Article Marketing Doesn't Work Any More" - because, of course, for many of those people, it really doesn't! ).

      Read Hamida's post just above this, Burtie. And remember always that when a customer finds one of your articles by putting one of its keywords into a search engine, you need him to find the copy on your site, not the copy in an article directory (because you'll lose half or three-quarters of the traffic going to an article directory, as all of us do!). For many article marketers, understanding this is the difference between making a living and not making a living.
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  • Profile picture of the author corsleymaxwell
    Big YES!

    In that way you can advertise well your site.
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  • Profile picture of the author Targeted Traffic
    from its conception, Article Marketing has evolved on it's primary purpose...now mainly to drive direct traffic to a website. As for me given the right and interesting content, Article Marketing is still worth the shot.
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    • Profile picture of the author burtie
      Originally Posted by Racell P View Post

      from its conception, Article Marketing has evolved on it's primary purpose...now mainly to drive direct traffic to a website. As for me given the right and interesting content, Article Marketing is still worth the shot.
      Thanks. Do you submit your content to your site prior to submitting it to articles directories?

      How many directories do you submit to?
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  • Profile picture of the author Rod Cortez
    Yes, it's still worth the effort, as long as you're doing it correctly.

    Submitting articles still works and will continue to work for DECADES to come. Most people get it wrong because they start writing articles and then submitting them to directories without having any solid content marketing training /education and no plan. I've learned a lot from the likes of Tim Gorman, Dean Shainin, Allen Graves, Steven Wagenheim, just to name a few. If there's one thing I've learned is that article marketing continues to evolve and change.

    Article marketing is a sub set of content marketing, so think about ways you can distribute your content other than just submitting to directories. Here's an offline method that almost no one talks about. It's a lot of work, which is probably why most people don't do it, but it's been proven to work time and time again.

    Grab a copy of the 2011 Writer's Market here: Amazon.com: 2011 Writer's Market (9781582979489):...Amazon.com: 2011 Writer's Market (9781582979489):... (not an affiliate link) or at your local bookstore.

    READ it. Understand what it takes to get published and how to build relationships with editors, reporters, etc. And start submitting your content to offline publications and periodicals as well. But I digress.

    There are tens of thousands of webmasters / websites that NEED your content. Look for them, find them, contact them and work out some kind of deal where you provide them content on an on-going basis. When I first delved into the dating niche (for men), I must have contacted over 200 webmasters before I got my first couple of deals where they used my content AND got to keep 100% of the commission earned from my e-book.

    Why did I give them 100%? Because they were sending traffic BACK to my website and helping me build my list. There are also services out there you can use that still work such as SubmitYourArticle.com. Use press releases in conjunction with your marketing efforts and you will be amazed what you can accomplish in one year (or less).

    Read Hamida's post just above this, Burtie. And remember always that when a customer finds one of your articles by putting one of its keywords into a search engine, you need him to find the copy on your site, not the copy in an article directory (because you'll lose half or three-quarters of the traffic going to an article directory, as all of us do!). For many article marketers, understanding this is the difference between making a living and not making a living.

    You took the words right out of my keyboard. This is EXACTLY why people should post their content on websites (or blogs) that they OWN and CONTROL. Something else to think about is building your own blog / site network. That is not going to stop working anytime soon.

    RoD
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    • Profile picture of the author myob
      Besides the Writers' Market, and context-relevant websites, also consider using the Directory of Ezines (directoryofezines.com). It costs $197, but well worth the investment IMO. It lists ezine publishers organized by niche and includes publisher contact info, number of suscribers, demographics, ad rates (solo ads work well too), and whether or not publishers accept articles (most do).

      If you can add just say 5 new outlets a day for your articles, within a very short time you will have a syndicated network driving laser-targeted traffic to your sites. Using this marketing model, it does not even take very many articles at all to wipe out the competition in any niche.
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  • Profile picture of the author taylorwinfield4
    I think it probably depends on which article directory you are submitting to, I find ezines to be really saturated now because of the endless guides etc of people making money with it.

    However for link building purposes this will still work fine, just not so much with generating sales and traffic.
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  • Profile picture of the author steveduval
    Originally Posted by burtie View Post

    Hi all,

    I was just doing some research on articles written this year in my niche on EZA.

    From what I could see, most articles were only getting less than 10 hits a month. Now looking at the worst case scenario of only 1% clicking through, is there any point submitting? I know its a numbers game, but I crunched the numbers below and it did't look good.

    I would need 12,400 hits per month to my site to sell 4 products per day at 1% conversion (ok I am being very cautious, but...). Now if my articles got an average of only 10 reads a month, I would need to have a silly number of articles.

    I know most people will say 'yes Burtie, but article marketing is only one form or IM' and I will take their point. But if it is only returning low yelds, would it not be better to focus your time on more reliable sources of traffic.

    Or am I just being a pesimist?
    I use articles for my sites and at the start I thought it was just a waste of time, but now I get a steady stream of traffic from them.

    I post one article most days to my blog and also use a company to submit them to all the article and directories sites. It can be a slow process to start with but if you keep posting you should start to see a steady flow of traffic. One thing I must say is I do not use spun articles as I think these are just rubbish. A good written article is so much better..
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  • Profile picture of the author xhpdx
    For me submitting articles to directories is just another form of linkbuilding. Add to that some forum profiles, social bookmarking, web2.0 profiles and you'll be soon #1 in serps. Now that is profit.
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  • Profile picture of the author anthony2
    Originally Posted by burtie View Post

    Hi all,

    I was just doing some research on articles written this year in my niche on EZA.

    From what I could see, most articles were only getting less than 10 hits a month. Now looking at the worst case scenario of only 1% clicking through, is there any point submitting? I know its a numbers game, but I crunched the numbers below and it did't look good.

    I would need 12,400 hits per month to my site to sell 4 products per day at 1% conversion (ok I am being very cautious, but...). Now if my articles got an average of only 10 reads a month, I would need to have a silly number of articles.

    I know most people will say 'yes Burtie, but article marketing is only one form or IM' and I will take their point. But if it is only returning low yelds, would it not be better to focus your time on more reliable sources of traffic.

    Or am I just being a pesimist?

    Article Marketing still works but you will have to take it to the
    next level... Meaning

    1)Submit Articles To Article Directories.
    2)Submit Articles To Social Media Sites Using A Tool Like OnlyWire.
    3)Make A Video About The Article Then Submit The Video To Video Maketing Websites.
    4)Make A Podcast Then Submit The Podcast To Podcast Directories.
    5)Use A Tool Like SubmitYourArticle This Will Allow You To Submit Your Article to Publishers.

    Now thats Article Marketing on STERIODS!!!!
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  • Profile picture of the author efwebm
    If you are looking for traffic you are MUCH better off with videos.
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  • Profile picture of the author Shakd
    I use article directories primarily for back linking!
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