WSO Sales Letters

Well, I've actually seen a large amount of sales page starting to incorporate Photoshop. That could definitely be an option for you, but then again, you'll have to be familiar with Photoshop.

You can use GIMP or Photoshop. Some people just use a few graphical elements while other people do the entire salesletter in a graphics editor.

I wouldn't use one large graphic. The file size would get so large that the download speed would become an issue.

You can consider using the WF test forum to construct your sales letter ahead of time. In this way you can review the letter. Keep in mind that the WF editor for the new post will give some WSYWYG editing features and allow for you to toggle from BB code to WYSWYG.

It would be good if there was an HTML to BB converter out there. I'm sure one exists.

are you asking about the graphics or your copy in general.

I do not think by having a graphic headlines you will improve your conversions. I think it all comes down to good copy! and a good offer. :-)

I had a similar question actually... I've seen some WSOs that are one large image and they look really nice on the page, and seem to load just fine.

I'd like to know how to do this too because WSOs limit you to 10 images, and I have more than 10 proof images... Let alone product graphics, belcher buttons, etc.

Making things look pretty on a sales page is probably a bit too important to me, but I'm not a Photoshop/In Design expert or even close. If anyone could let us know how they have their WSOs as one image, that'd be awesome (and can you include videos within the big-wso-image-thing that way??)

Isn't it just HTML? Create the page in an HTML editor such as Dreamweaver and do your graphics in Photoshop or what ever you have. Then just plug the code into the form..

I may be missing something as I have never done it. But that was how I used to make my pages for eBay years ago.

It depends how familiar and comfortable you are with Photoshop...

I create all my WSOs first in Photoshop in a PSD mockup file that exactly replicates a Warrior Forum post - This allows me to go nuts with all my graphics and get the presentation of my WSOs just right before I take them live...

Once I'm happy with the design in Photoshop, it's then just a matter of slicing up the PSD into seperate .JPGs, uploading them onto your server and embedding them into your WSO thread.

I also use another WSO forum mockup PSD that replicates the WSO Forum (not an individual post) to see what the titles of my WSOs will look like as if they were live on the forum. This gives me a chance to fine tune the title of my WSO thead.

I'll usually use a combination of both graphics and text in my WSOs... 10 images are more than enough, so if I wanted to throw in a video or some HTML text somewhere, I'd split the 'graphic' up into 2 graphics and wack in my video or text in between them...

Hope this helps..

Shameless plug: see my sig for more info on the mockup templates.

You can create your sales letter in any html editor, just like you would create a normal sales letter.

Then Google "html to bbcode" and use one of the online converters. They give you code that you can then paste into the WSO post.

Ralf

Hi Jack, I've used this --

Easy BBCode Editor

Makes it pretty simple. But where you want "killer" graphics, insert the PSD file(s).

My latest WSO sales page was all done in Photoshop. You don't want to use one large image as it would slow down the page. I simply created the whole sales page in Photoshop and then sliced it up into 10 separate, smaller images so it loads fast and still looks good.

I gave up with the BB code. You can start to get things looking how you want but you will never get them exactly how you want them to look - images are the only way to do that. Some people use a combination of images and bb code but I never liked the look of that either - just looks a little incomplete.

It was actually much quicker for me to put the sales page together in Photoshop than it would have been for me to mess around with the BB code.

As for not getting any search engine traffic because of using images, if people start commenting and leaving reviews and questions in the thread then you will still have a chance at getting a lot of search engine traffic to your offer.

I know some people use large images, and some look great. There are also some that look horrible. Load time is an issue as has been pointed out. I've got a cable connection and I've clicked off a number of WSO pages because I'm not patient enough for them to load completely.

I'm not a techie, but if you goof around with your ad in the test forum and load your graphics in, it may seem to load fast on your end because the images have been cached on your computer and they load faster that way than for the first time through the network... but for someone visiting your page for the first time the loading may be considerably slower.

This isn't always the case, but you will find many top selling WSOs with copy that has no images at all. If your product is good, you've got good comments, and you can write good copy... your product will still sell well.

You can create images in the mind of prospective buyers not only with images on your page, but with sizzling copy. --Mike

Actually, Metodi has a plugin for WordPress - "Instant WSO Formatter" that helps you convert WP pages into WarriorForum optimized BBCode.

I've used it and it's actually slick. You may still need to make some minor tweaks (mainly with images to ensure they "fit" properly and you're under the 10 image limit), but it still has saved me HOURS.

Here's his WSO for the plugin:
http://www.warriorforum.com/warrior-...matically.html

And, no, Metodi doesn't know I'm doing this - I'm just a customer of his and like his stuff.

Ronnie

Well, you are asking two questions here. One for an easy way to create WSO code and another on how to make the large image.

As to an easy way to create the BBcode, I can second Ronnie's suggestion above. Metodi's plugin makes creating a WSO simple and FAST with any Wordpress blog. Definitely worth checking out. Another suggestion is to use this converter Cool HTML to BBCode Converter v. 1.25

As for creating the large image, you could create a sales page and use a free service to capture a full size image of the resulting webpage. Now I have never tried this (and it may need some tweaking to fit the forum) but it might work. As an example, I have captured a full size image of the WSO that is mentioned above. Here is the resulting jpeg image http://capturefullpage.com/Temp/3f7c...e91ccae20c.jpg

I am not sure how long the image will be available, but it would be simple to copy and paste to your hard drive and then work from there. Capture full page - Screenshot Full web page - Capture full web page is the url for the main page, just in case that is not obvious.

I hope this helps. If so, let me know.
PhilG

The workflow I did on my WSO only( images and video).

take a picture of an existing warrior offer I liked (with windows you can use PrtSc button then paste it into paint.exe,
- remove any elements where your would go and
- save it as png/jpg as a background

I'm an oddball, I use flash to mockup the sales page (as it supports vector type and photoshop like effects for dropshadow, highlight) and sales video as it's frame by frame.

From there I export the scene as an image (png typically)

Take it into an older version of fireworks (you can pick these up on Ebay) and slice it up into smaller images (not hard to do with free paint.exe in windows)

If you are only using a couple colors (e.g. red and black) you can use gif format to keep things crisp and relatively small. This is something you could have someone on Fivveer do if you don't like that.

I upload those slices to my webhost (in this case I use amazon S3), make sure the permissions are set so they are visible.

Along the way I record a video and upload it to youtube making sure it's readable at the size that the Warrior Forum uses.

Then paste it one by one into the Test Forum to make sure it's right. I save that template to make sure that next time I don't have to do so much work.

So far I've been focusing on just video sales letter as I don't know that many people here and noone knows me, but will have to try a more long form copy instead. Last WSO I did got 600 views and per youtube 63 views of the video so perhaps more copy would be better.. this hasn't been true on the "normal" sales pages I've done.

Don't use one long graphic it could take a while to load for some people. Most graphics are done in photoshop.