Tactics For Determining Email Frequency
Morning guys,
I have a question - how do you determine the frequency of your email autoresponders?
My list used to sit comfortably in the mid 40%'s with an open rate of averaging high 30's to low 40's %.
Recently i've noticed it started to nose dive as my list got bigger - the above was when my list was around 3000 emails, now it is up to almost 5000 and i'm getting around 17%/18% with around 33% open rate.
My auto responders go out every 3 days over the course of 31 days - i asked them on FB (i have over 1500 followers now) and the unanimously agreed that the frequency is fine.
How can i increase this open rate - it's trending downwards over time.
Most of my traffic comes from Google - a very small niche, and i collect emails via popup domination, a side bar sign up form and a sign up form on my FB group page.
The conversions on my sales have dipped also from a good 3 or 400 sales per email blast out to around 50 or so.
Not really sure why - the quality of the content is only getting better!!
I'd be keen to know your thoughts.
Steve
I have a question - how do you determine the frequency of your email autoresponders?
My list used to sit comfortably in the mid 40%'s with an open rate of averaging high 30's to low 40's %.
Recently i've noticed it started to nose dive as my list got bigger - the above was when my list was around 3000 emails, now it is up to almost 5000 and i'm getting around 17%/18% with around 33% open rate.
My auto responders go out every 3 days over the course of 31 days - i asked them on FB (i have over 1500 followers now) and the unanimously agreed that the frequency is fine.
How can i increase this open rate - it's trending downwards over time.
Most of my traffic comes from Google - a very small niche, and i collect emails via popup domination, a side bar sign up form and a sign up form on my FB group page.
The conversions on my sales have dipped also from a good 3 or 400 sales per email blast out to around 50 or so.
Not really sure why - the quality of the content is only getting better!!
I'd be keen to know your thoughts.
Steve