Do you make people PROVE themselves?
I get a lot of emails from people, along the lines of:
I'd like to use your service, and am likely to get to the point where I need 3-5 press releases each month. However, I kindly ask that you do me one for free first, and if the results are good I'll be a long time client...blah blah
Same happens with Elance...people saying: "We want you to make the planet 34.6% wider at the Equator, create a brand new ocean that contains orange water and find a way of having every 8th cloud that passes New York City bear our company logo in the brightest of water droplets. We want it done for $20, but if the quality is good and the contractor can prove themselves we'll make thing a long-time relationship".
It just seems these days that people want everyone to prove themselves....and I see it as a polite way of just being cheap.
Reminds me of a great Elance proposal I saw that ended up getting deleted. The guy owned a dating website based in the USA and wanted a marketing expert to get him a million (no exaggeration!) hits in one day...he was willing to pay $50, and said that if the contractor could prove their worth he'd award a $50,000 contract.
I don't know about you - but I obtained a 1st Class Honors degree in Broadcast Journalism, spent ten years as a news anchor and now deal with media relations as part of my own business........I don't need to run around proving myself to someone who won't cough up $70 to try a service out.
Anyone of you get the same types of problems?
In the past I've resorted to saying "Sure I can give you a 75% discount to prove myself, but I'll only deliver 25% of the work".....and the client seems shocked that you think it's fair to under deliver anything less than 100%, while they want to give you 0% committment for the deal.
In my opinion - 100% effort = 100% of my fee. Fair game
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Cheers, Laurence.
Writer/Editor/Proofreader.
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