Let's say you have some hilarious images, puzzles, or any other piece of highly original novelty entertainment. Stuff that has viral or even meme potential.
Where would you start in terms of monetizing this sort of content. They first thing I thought was, people browsing sites like Tumblr and 4Chan, but then I was thinking, actually a lot of peopler on Facebook "share" and "like" a lot of silly novelty stuff.
But coming up with the content is only one part of the equation. How do you monetize it, and who do you aim your products at?
Would you put your watermark on the image, and just let it go viral? There is always the chance someone will clone out your watermark, and even if your URL stays on the image as it does the rounds, will many people actually take the time to visit your site?
Let's say you have a landing page where people go to get more novelty content.
What sort of demographic are interested in randomly surfing for silly jokes and puzzles? - bored teens?
Anyway, I'm looking forward to any replies. Please feel free to give non-spammy examples of successful marketing (or recycling) of novelty content.