Online Reputation Management

14 years ago

What is he paying you, and would a fraction of that get the owner of the negative comment site to delete the page?

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sishehzad 14 years ago

the site negetive comment appearing is lovemoney.com. you can't buy this site. I've tried aproaching that guy who left the negetive comment, but no joy.
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cameronpalte

Banned 14 years ago

How much are you getting paid. You can look into buying out the company which is rank 2 and work off of that. You can also pay them a commision not to do that.

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GMD

Banned 14 years ago

Originally Posted by sishehzad

Hi,

I have a client who has approached me to do their online reputation management. The issue they have is that when someone searches their company name, for example 'xyz', their website name and URL appears on the 1st position but on 2nd position some negative comment someone left about their company on 'love money dot com' appears.

What I've done so far is created a couple blogs with the same company name and started blogging on those sites. After few weeks now they have started to appear on the 1st page but on position 3rd and 4th. But I want them to be on number 2nd and 3rd so that negative feedback site move down. Sometimes one of the blog sites does appear on 2nd position but within a day or so it goes back on position 3. It is getting very frustrating now and my client is also getting a bit agitated.
Does anyone one has an experience in dealing with this kind of issue. What would be the best practice to go about doing ORM (Online Reputation Management) for this company?

Help please

Your goal is obviously to get the "negative" moved off the first page and as far down in the SERPs as possible.

If the client does not already have a Facebook page, or a Twitter account, or any of the other numerous social media accounts, I'd highly suggest you add that to your list of things to do.

For example, a Facebook fan page, or information page, or whatever will shoot right to the top of the SERPs -- pushing your client's negative further down.

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imageworx

14 years ago

I would Take a look at any web 2.0 property with High PR and Domain Age that you could publish info on and promote (backlinks etc.) to quickly rank and push theirs down or off of page one. You can push the promotion of those properties hard without risk of sandboxing. If you can find a variety of properties, video, Article Directories, citation sites etc you can probably push it down.
Also I would start a campaign for the client to collect reviews from existing customers and start publishing more of these "positive reviews" on existing sites, that way when someone looks up the company, they will see a much higher ratio of positive reviews listed.

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pbarnhart

14 years ago

Is it an article or is it a comment on an article on lovemoney? I'm on that site - if its a comment, you're going about it all wrong. You need to add additional comments - they can be about any other issue, not disputing the original comment. Make three or four profiles from different IP addresses and comment and give 'love' on several comments over several days.

Once you get four or five more comments on the offending page, make a new comment like "read your note on foobar inc., well, let me tell you about someothercompany inc" BUT MISPELL THE COMPANY NAME - better yet, use alternative character (like a Turkish i rather than a regular i) in the name.

Have your other profiles give some love to THAT comment. Then leave alone - should gum up the works and reduce the keyword value.

NOW to push the comment down, forget about your blogs. You need to target the following sites with your boy's company name (assuming UK):

Code:

uk.answers.yahoo.com
www.quora.com
www.reviewcentre.com
www.moneysupermarket.com
www.yelp.co.uk
en.wikipedia.org/wiki/
cy.wikipedia.org/wiki/
eo.wikipedia.org/wiki/
docstoc.com

And create a facebook group page (very important you make this a GROUP page) with the company name - about people who hang with or otherwise deal with your client. Obviously monitor this page to make sure bad gnats don't make negative comments.

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sishehzad

14 years ago

Originally Posted by pbarnhart

Is it an article or is it a comment on an article on lovemoney? I'm on that site - if its a comment, you're going about it all wrong. You need to add additional comments - they can be about any other issue, not disputing the original comment. Make three or four profiles from different IP addresses and comment and give 'love' on several comments over several days.

It is a complete article on that site.

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Stephen Luc

14 years ago

I don't know what company keyword you're targeting, but if it's a fairly easy term; you can just create a facebook fan page, and high ranking web 2.0 sites to push stuff down. Also create a lot of videos and do some video marketing.

I helped a local company own the top 10 of a highly competitive keyword and use blogs, video marketing, (web 2.0 sites linking to the blogs), and basic SEO stuff.

Also if that site is still on position 2, then you'll want to analyze it and see what they're doing.

Hope that helps.

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GarrieWilson

14 years ago

Make accounts at linkedin, google+, and every other social site you can. even myspace.

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HN

Banned 14 years ago

Must be a pretty nasty comment to make this worth doing.
Nobody even cares to ask whether the negative comment was legit or not before offering advice? If the comment is not legit, sue the person who posted it. Otherwise just tell the company to improve their service, so negative comments would not be posted on internet.
What you are trying to do is game the system. Well, you get this one pushed down in SERPs, but there will be a dozen more appearing on ripoffreport, scam and other sites. One scammer even took over 'hisname' sucks dot com so the original owner could not post negative comments about his business.
The other way to bury the real scam reviews is to create a million websites with titles like "xyz - scam or not?". After reading first 10 affiliate pitches, most people will give up researching.

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vvsingh

14 years ago

I have pushed down negative comments about two major brands by ORM. Create profiles on all major social networking sites like FaceBook, Twitter, Google plus, MySpace etc. Besides create pages on Crunchbase, Wikipedia(if possible) etc. Keep these accounts active. Create pages and profiles on as many Web2.0 platforms as possible and keep them active. Don't post anything on the negative comment, it will indirectly promote that link. You can also get reviews posted on merchantcircle and other related sites to push the negative comment out of the first and second page.

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pbarnhart

14 years ago

HN:

Of course we're trying to game the system. No one pays me to tell them to improve their customer service, engage with their customers, and respond to negative comments in an understanding manner pledging to improve their service and inviting the complainee back to see the improvements.

Many business owners would rather buy some secret sauce, invest in a philosopher's stone, and apply a pint of snake oil before being proactive, responsible, and innovative. Which is why so many of us work for ourselves instead.

As for suing - while defamation is easier in the EU, its expensive all around. And always generates more bad publicity than its worth. So unless the comment includes puppies, your Aunt Edna, and assorted produce (and is false) I would stay away from lawyers.

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HN

Banned 14 years ago

Originally Posted by pbarnhart

HN:

Of course we're trying to game the system. No one pays me to tell them to improve their customer service, engage with their customers, and respond to negative comments in an understanding manner pledging to improve their service and inviting the complainee back to see the improvements.

Many business owners would rather buy some secret sauce, invest in a philosopher's stone, and apply a pint of snake oil before being proactive, responsible, and innovative. Which is why so many of us work for ourselves instead.

As for suing - while defamation is easier in the EU, its expensive all around. And always generates more bad publicity than its worth. So unless the comment includes puppies, your Aunt Edna, and assorted produce (and is false) I would stay away from lawyers.

I am terribly sorry, I forgot that not everyone has a freedom to chose whom to work for and whom to avoid being associated with. So it's a complete article not just a comment. If it tells the truth about that business I would refuse the offer. It just sucks to scroll thru all the spam when you are researching some company.

In the end you will realize that you wasted your precious time chasing the loopholes and working for companies that are going nowhere, instead of partnering up with a business that would generate passive income for the rest of your life even after you stopped "gaming the system".
It appears that building a solid business is not very popular idea these days.

Unfortunately you can't clone yourself and see where each of you would end up if two of you decided to chose the different paths.

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pbarnhart

14 years ago

Originally Posted by HN

In the end you will realize that you wasted your precious time chasing the loopholes and working for companies that are going nowhere, instead of partnering up with a business that would generate passive income for the rest of your life even after you stopped "gaming the system".
It appears that building a solid business is not very popular idea these days.

I've worked with Ford, IBM, Motorola, and Microsoft among hundreds of other companies. They all have PR departments, they all screw up at times, and they all need professionals help manage their positive web presence.

What business would you recommend partnering up with?

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HN

Banned 14 years ago

Originally Posted by pbarnhart

I've worked with Ford, IBM, Motorola, and Microsoft among hundreds of other companies. They all have PR departments, they all screw up at times, and they all need professionals help manage their positive web presence.

What business would you recommend partnering up with?

Great. But nothing has been posted about the company in question. It might be Ford screwing up the passenger seat heater or it might be a forex broker who manipulates clients' trades and makes it impossible to withdraw any profit or even original investment. Would you work with the latter? Would your tell your friends to avoid that company and still work with them and let them scam all the other people? It's a rhetoric question.

P.S. Did you work for Ford (as an employee or contractor) or with Ford as a partner? Are you going to be paid for the rest of your life for the work you've done for those companies, for example you leased them a patent? Put it yet in other words, do they pay you a fixed salary or are you getting the share of all their future profits? Offering SEO services is not really partnering up, unless of course you are getting a piece of the company, not just a one time payment.

Originally Posted by pbarnhart

What business would you recommend partnering up with?

I sense the sarcasm here, but I 'll play along. I recommend not to work with Ford or IBM, but partner up to build your own Ford or IBM, Facebook or Youtube and have other people work for or with you.

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pbarnhart

14 years ago

Originally Posted by HN

I sense the sarcasm here, but I 'll play along. I recommend not to work with Ford or IBM, but partner up to build your own Ford or IBM, Facebook or Youtube and have other people work for or with you.

Absolutely no sarcasm at all was intended. It was a honest question, since I am looking exactly to partner up with like-minded people. And no, I had nothing to do with SEO with the companies I mentioned, it was mostly the technical side content management development.

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HarrieB

14 years ago

Create articles on high pr websites and social media sites like squidoo, hub pages, delicious, pinterest, stumble upon.
Offer a freebie or something on facebook [create a page first]
You will immediately see a rise in rankings.

use as many social media tools as possible.
Writing a press release and sub,itting to a few directories will help immediately as these websites get indexed very quickly!!

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dsouravs

14 years ago

Issue a DMCA request with Goog and see what Goog says.
Use prwire.com, squidoo and hubpages to make article..These r high PR sites and may ur posted article can appear in 1 or 2nd place.

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Kung Fu Backlinks

14 years ago

A lot of great information above, so I will just add a small idea: get your client to have customers call into a toll free number and leave a voice testimonial. You can then use this mp3 recording over a video with pictures of the clients business / products, whatever... and rank those videos. Not many real customers want to get in front of the camera, but a simple voice recording may be fine for them. They're much more genuine than what you get on Fiverr.

G'luck with all of that.

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merlinraj

14 years ago

Online reputation management is include the seo techniques ensure the business ranking high.It should avoid the negative impact by highlight the keywords in articles,forum,blogs.Then only you have to increase the search engine queue.

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KillerJVs

14 years ago

Drop some press releases about the company you're working for. Use PRWeb, you get massive distribution and quality rankings from their network.

-Matt

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PatrikWilston

14 years ago

Online reputation management solutions help by keeping blogs for you and hitting out to your clients and solving their concerns as they come. There are a lot of other resources out there and discovering ones that you are relaxed using may take a while.

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Online Reputation Management

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