As you may know, my niche is increasing your vertical jump as an athlete.
Basic plan: Get them to opt in on squeeze page. They receive their 7 day e-course. They're now on my list also...
The idea is to sell them a product (the e-course is the freebie).
THIS IS WHERE I NEED TO REFINE MY BUSINESS MODEL.
a) Send them 5-20 further emails with quality content to provide them with quality information. Start building some credentials for myself? THEN send them the product?
b) Send them the product immediately after the 7 day e-course and hope they'll buy it having liked what they saw?
And also, should I use HTML templates in my emails (the attractive Aweber ones) or just plain text?