I am trying to work with my list to make it more targeted for my subscribers. I use Aweber for this. I keep hearing about "making multiple lists" and "segmenting your lists", but I don't know the literal steps of actually managing this or what that whole process is.
I understand how to see if they've clicked certain links, opened emails, etc, and I know how to make a segment.
However, all I can see that I can do from there is to send broadcast emails. If someone clicks on a certain type of link and I want to send them more on this type of information than they would get otherwise, am I only able to send broadcasts from this point, or is there some way to send a different set of followups to this segment?
And...is there some way to set this up automatically per link (they click it an automatically get an additional set of emails) , or do I have to check manually every week or every day to see who's clicked certain links?
I do not have my own products, I'm an affiliate. And I typically send people to a page on my site (not the direct link in my email). Maybe there's something I could do differently there, but I can't tell just because they clicked that they have also purchased something. Just that they have enough interest to click, and maybe a little more targeted info would convert them at some point.
I would appreciate help on working with my list in a way that won't drive me crazy or overwhelm my list readers.