List/Email Marketing Content

12 replies
Ok, I am trying to put together an email marketing plan, and have a few questions.

This will be in a niche that to be honest I am not interested in, I created a site and have in ranking well and get about 200-300 visitors a day. I did enough research to get content on the site, and have bought a few articles as well, and really have no interest in learning more about the niche in order to come up with the amount of content needed for email marketing.

Has anyone been in this situation? Can you outsource your email marketing? if so, do they just send you the informative emails then you put them into your autoresponder and send it away? Do you hire them to write say 10 emails, or 3 months worth, etc I am just really confused on how to go about this...i have not read much about outsourcing the content of emails...
#content #list or email #marketing
  • Profile picture of the author Simmeon
    You can hire a warrior to write an auto responder series of emails for your niche.
    If you dont love it, drop it. But hang on as it seems like your doing well.
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  • Profile picture of the author Joseph Robinson
    Banned
    I know a few content providers who will write autoresponder series. It looks like this may be your best bet for this niche as well, unless you intend to niche it. I would say take a lesson from it and make sure that you will be able to go all the way in whatever market you choose to enter.
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  • Profile picture of the author wAvision
    Ok thanks...yeah I had different goals for this site, the 200-300 visitors a day is only from google, so after putting more effort into traffic from other sources it would probably be a waste to not capture info and get a list going...idk
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  • Profile picture of the author NicoleBeckett
    Originally Posted by wAvision View Post

    Has anyone been in this situation? Can you outsource your email marketing? if so, do they just send you the informative emails then you put them into your autoresponder and send it away? Do you hire them to write say 10 emails, or 3 months worth, etc I am just really confused on how to go about this...i have not read much about outsourcing the content of emails...
    Yes, like some of the other posts above have said, outsourcing your email marketing is very common. As for how to do it, it really depends on what YOU want. Do you want to create a 5-part newsletter series? Do you want to send out weekly/monthly emails? As long as you've got a good writer, you can certainly send them out "as is".

    I usually advise my clients to order a chunk of emails (like a few weeks' worth at a time, instead of buying 1 per week). That way, they'll have them "in the can" to send out whenever they want.
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    • Profile picture of the author wAvision
      Originally Posted by NicoleBeckett View Post

      Yes, like some of the other posts above have said, outsourcing your email marketing is very common. As for how to do it, it really depends on what YOU want. Do you want to create a 5-part newsletter series? Do you want to send out weekly/monthly emails? As long as you've got a good writer, you can certainly send them out "as is".

      I usually advise my clients to order a chunk of emails (like a few weeks' worth at a time, instead of buying 1 per week). That way, they'll have them "in the can" to send out whenever they want.
      thanks, I will email you soon
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      • Profile picture of the author JohnMcCabe
        Here's a tip...

        If you acquire a longer series, such as 6-12 months of weekly emails, when someone reaches the end of the series just reset their position in the series to the first non-intro email.

        Here's an example:

        Back in MLM days, I ran a newsletter for my downline and prospects (and anyone else who wanted to opt-in). Each week, they got the newsletter with evergreen business tips, articles, etc. along with a gentle pitch for my biz opp. Nothing was time-dependent. After adding 52 of these newsletters, I set the autoresponder software to reset that subscriber's position in the sequence to the first newsletter. Some people went through the cycle two or three times and never noticed the "encore performances".

        I did keep it somewhat fresh by sending occasional broadcasts - invitations to conference calls and teleseminars, etc.

        With the right sequence, you could likely get away with as few as 13-15 of these emails.
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        • Profile picture of the author wAvision
          Originally Posted by JohnMcCabe View Post

          Here's a tip...

          If you acquire a longer series, such as 6-12 months of weekly emails, when someone reaches the end of the series just reset their position in the series to the first non-intro email.

          Here's an example:

          Back in MLM days, I ran a newsletter for my downline and prospects (and anyone else who wanted to opt-in). Each week, they got the newsletter with evergreen business tips, articles, etc. along with a gentle pitch for my biz opp. Nothing was time-dependent. After adding 52 of these newsletters, I set the autoresponder software to reset that subscriber's position in the sequence to the first newsletter. Some people went through the cycle two or three times and never noticed the "encore performances".

          I did keep it somewhat fresh by sending occasional broadcasts - invitations to conference calls and teleseminars, etc.

          With the right sequence, you could likely get away with as few as 13-15 of these emails.
          thanks for this tip...i will take this into consideration
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  • Profile picture of the author Joseph Robinson
    Banned
    @JohnMcCabe I NEVER thought of that, and here I was thinking I was finally starting to "get it". Very smart.
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  • Profile picture of the author BeeJay
    I usually have around 5 really good quality info pieces written for me, and a couple of short video's that also contain one or two gems of info that will be relevant to the subscribers to establish trust and authority. Then you can hit them up with reviews, recommendations, or even swipe the email series from any product you want to promote (I usually have them edited though to maintain the tenor of the previous emails).

    I've found if you establish rapport by giving a lot of really quality content first, it's easier to do the pre-sell without requiring a copywriter, who are generally more expensive than content writers.

    Aw yeah, I was on a list where the person did what John suggested. I didn't realize until I was half way through the series again!
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  • Profile picture of the author Takuya Hikichi
    Here's what I am about to implement
    to two of my sites that I am not
    interested in maintaining myself and
    currently outsourcing. Maybe you can
    do the same.

    1. I am going to add Aweber's blog
    broadcast opt-in form. (not Feedburner,
    but Aweber)

    2. Rather than outsourcing content,
    I am adding WP Robot or autoblog
    plug-in to pull contents in.

    3. Just send blog updates to everyone
    who opt-in weekly, using Aweber.

    Nice thing about using Aweber instead of
    Feedburner here is you not only build your
    blog update subscribers, but email
    list subscribers.

    Also, Aweber lets you preview and determine
    how often you should sent your subscribers
    updates.

    This way, your email marketing can be
    semi-automated, can it? I will just need
    to monitor the quality of autoblog contents.

    If they are not great, then I will have to
    go back outsourcing contents.
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  • Profile picture of the author Jimmy Mailhot
    Banned
    [DELETED]
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