Let's talk list building, cause that's how we make money

24 replies
I'm interested to know who all here is focusing on list building, and what strategies you're using to build your lists.

Have you created your own product that you're trying to sell? Are you promoting a free product to get people into a funnel? What sort of success are you seeing? Are you promoting via PPC? JV's? A mix of everything?

If I have learned anything in the last year, after spending well over $10,000 in IM products, I've learned that people who are creating products are building the biggest lists. And there is a certain formula to doing this, and doing it well. I am curious to know though, who on this forum are these people?

Feel free to brag, too, about how large your list is, we won't think bad of you. I think it's good for others to see what is attainable via the methods you chose to use.
#building #list #make #money #talk
  • Profile picture of the author paul nicholls
    theres lots of people on here that build lists

    i currently use a lot of solo ads to build my lists they work really well and the roi
    can be insane on some campaigns

    it really only is down to your sales funnel. You do of course need a high quality free offer though which goes without saying because if you give away garbage then your subs wont pay any attention to your future emails

    my average solo ad that i use is 100 - 125 clicks and out of that i gain around 50 - 80 subs (but they always send you a few more subs as well anyway which is standard)

    i also use a OTO which a lot of time i will make back 50% - 150% of the cost of the solo ad so in theory im gaining tonnes of subscribers for free

    but as i said you do need a good funnel, free offer, squeeze page and know which solo ads convert the best

    paul
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  • Profile picture of the author TamilYoung
    Creating a Free Report on the topic of your Niche (if that's hard for you, lots of free e Books should be available that can be distributed). Create an optin, give up that freebie. Have your site URL in all your signatures. Why don't you do a Free WSO. Massive way to build up your list fast!
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  • Profile picture of the author MikeTucker
    Originally Posted by aaronblevins View Post

    I'm interested to know who all here is focusing on list building, and what strategies you're using to build your lists.
    Always a good thing to be interested in.


    Originally Posted by aaronblevins View Post

    Have you created your own product that you're trying to sell?
    In two niches I have my own products.
    For all others I use affiliate products.
    In my experience, the former is far more profitable.


    Originally Posted by aaronblevins View Post

    Are you promoting a free product to get people into a funnel?
    No. I do not want freebie seekers on
    my lists. Instead, I give away a series
    of email lessons, which also serves to
    get them in the habit of actually opening
    my emails.


    Originally Posted by aaronblevins View Post

    What sort of success are you seeing?
    That is sort-of a vague question. In some
    markets, 2%, although I dominate two very
    specific niches with what I believe is about
    90% of the market or more.


    Originally Posted by aaronblevins View Post

    Are you promoting via PPC?
    Not anymore. PPC is great, and I
    highly recommend it for those who
    are willing to learn how to do it
    properly. However, there comes a
    point when you no longer need it,
    and you want to focus your efforts
    on methods that work continuously
    without continuous investment.


    Originally Posted by aaronblevins View Post

    JV's?
    No. When I started in IM, I tried to
    join a JV and was treated very poorly
    by two (very!) popular IMers. After
    that I never bothered trying to work
    with others (on my own projects) again.


    Originally Posted by aaronblevins View Post

    A mix of everything?
    No. I suggest testing and testing,
    and then using only two ore three
    methods that suit your needs best.


    Originally Posted by aaronblevins View Post

    If I have learned anything in the last year, after spending well over $10,000 in IM products, I've learned that people who are creating products are building the biggest lists.
    Very interesting... Have you learned
    how profitable the lists actually are,
    compared to the effort and resources
    that are invested?


    Originally Posted by aaronblevins View Post

    And there is a certain formula to doing this, and doing it well. I am curious to know though, who on this forum are these people?
    Not me... I never give away products anymore.
    As I mentioned, I very much prefer to give a
    few free lessons to hook them, and then actually
    charge them for full products.


    Originally Posted by aaronblevins View Post

    Feel free to brag, too, about how large your list is, we won't think bad of you. I think it's good for others to see what is attainable via the methods you chose to use.
    What I have done, and what I imagine most
    people do, is build several lists. The "large"
    ones are actually the least profitable by far.

    Instead, the smaller, more highly targeted
    lists are actually full of people who not only
    buy more often, but also purchase more
    expensive products, and follow my funnels
    more deeply.
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    • Profile picture of the author myob
      Well, being the simple guy that I am, article syndication drives 90% of the traffic for list-building. All I do is sell affiliate products, and only the buyers are invited to subscribe. These are then hammered every day to buy additional affiliate products. Persnickety non-buyers get canned after awhile. This simple little system keeps all my lists active, clean and lean.
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      • Profile picture of the author MikeTucker
        Originally Posted by myob View Post

        Well, being the simple guy that I am, article syndication drives 90% of the traffic for list-building. All I do is sell affiliate products, and only the buyers are invited to subscribe. These are then hammered every day to buy additional affiliate products. Persnickety non-buyers get canned after awhile. This simple little system keeps all my lists active, clean and lean.
        So you send the readers directly to
        your pre-sell pages?
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        • Profile picture of the author myob
          Originally Posted by MikeTucker View Post

          So you send the readers directly to
          your pre-sell pages?
          Actually, the "pre-sell" process begins long before prospects even see my product offers. Solution-oriented articles accrue a fairly high level of authority within my niches which is leveraged to "recommend" a specific product presented on landing pages. This is far more powerful than the relatively cheesy "pre-sell" or "review" pages, and confers an assumptive status above the less subtlely "salesy" competition. Some pros may call this type of marketing "differentiation".

          After a purchase, buyers are invited to subscribe to my lists for additional niche updates, new products, resources, etc. The apparent downside of this marketing model is comparatively much smaller lists, but the greater advantage is that proven buyers have much better conversion rates for subsequent promotions of incrementally higher end products. In effect, initial sales provide a base of qualified prospects by filtering out free loaders.
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          • Profile picture of the author MikeTucker
            Originally Posted by myob View Post

            Actually, the "pre-sell" process begins long before prospects even see my product offers. Solution-oriented articles accrue a fairly high level of authority within my niches which is leveraged to "recommend" a specific product presented on landing pages. This is far more powerful than the relatively cheesy "pre-sell" or "review" pages, and confers an assumptive status above the less subtlely "salesy" competition. Some pros may call this type of marketing "differentiation".

            After a purchase, buyers are invited to subscribe to my lists for additional niche updates, new products, resources, etc. The apparent downside of this marketing model is comparatively much smaller lists, but the greater advantage is that proven buyers have much better conversion rates for subsequent promotions of incrementally higher end products. In effect, initial sales provide a base of qualified prospects by filtering out free loaders.

            So... Your articles, because they are solution-based,
            begins the pre-sell process, and then the landing-page
            recommends the product you want to promote?

            And then, only those who purchase that first product
            are actually opted-in to your list?

            Forgive me if my mind is a little blown, but I just realized
            that would mean you are getting in the neighborhood
            of 42,000 sales per day!!!

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            • Profile picture of the author myob
              Originally Posted by MikeTucker View Post

              I just realized that would mean you are getting in the neighborhood of 42,000 sales per day!!!
              Yes, the numbers do seem staggering, but it is only the result of a simple marketing system scaled up. And actually if I didn't have a way of screening out unqualified prospects, my lists would be unmanageably huge.

              I've been doing article syndication marketing for 15 years, with an established base of online/offline publisher outlets now approaching 50,000. This works out to an average of 8-10 new publishers per day, although lately this rate has been accelerating.

              Seriously, this really is a simple system which can be expanded to virtually unlimited potential. For any given niche, there may be millions of suitable publishers for article syndication.
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      • Profile picture of the author Steve McBride
        Originally Posted by myob View Post

        Well, being the simple guy that I am, article syndication drives 90% of the traffic for list-building. All I do is sell affiliate products, and only the buyers are invited to subscribe. These are then hammered every day to buy additional affiliate products. Persnickety non-buyers get canned after awhile. This simple little system keeps all my lists active, clean and lean.
        Hi MYOB,

        I'm curious, how do you only invite buyers when selling affiliate products? I've always captured emails before a purchase when it comes to affiliates sales. The only way I know how to set up a buyers list is if they are buying my own product. In that instance I just have the payment page redirect to an opt-in page where they have to opt-in to receive their product.

        I'm just curious, because I'd love to be able to do it the way you are with an affiliate buyers list, I just didn't know it was possible.

        Love this forum. Learned so much over the last couple years, and still things pop up and surprise me all the time.
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        • Profile picture of the author myob
          Originally Posted by Steve McBride View Post

          how do you only invite buyers when selling affiliate products?
          The optin form is on the same landing page as the (Clickbank/Amazon) product I'm recommending. There is an additional field on the form for "transaction ID" which is provided after a successful sale. Customers enter their name, email address, and this receipt number or transaction ID to subscribe. Don't laugh, but I don't even try to match these numbers to sales.

          It is possible to enter fake numbers just to subscribe to my lists, but they do eventually get deleted for either inactivity or not buying in subsequent promotions. Until quite recently I also offered bonuses to incentivize buyers to subscribe, but found this has negligible benefits in the long term for effective conversion or retention rates.
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    • Profile picture of the author Informit
      Banned
      Originally Posted by MikeTucker View Post

      Always a good thing to be interested in.




      In two niches I have my own products.
      For all others I use affiliate products.
      In my experience, the former is far more profitable.




      No. I do not want freebie seekers on
      my lists. Instead, I give away a series
      of email lessons, which also serves to
      get them in the habit of actually opening
      my emails.




      That is sort-of a vague question. In some
      markets, 2%, although I dominate two very
      specific niches with what I believe is about
      90% of the market or more.




      Not anymore. PPC is great, and I
      highly recommend it for those who
      are willing to learn how to do it
      properly. However, there comes a
      point when you no longer need it,
      and you want to focus your efforts
      on methods that work continuously
      without continuous investment.




      No. When I started in IM, I tried to
      join a JV and was treated very poorly
      by two (very!) popular IMers. After
      that I never bothered trying to work
      with others (on my own projects) again.




      No. I suggest testing and testing,
      and then using only two ore three
      methods that suit your needs best.




      Very interesting... Have you learned
      how profitable the lists actually are,
      compared to the effort and resources
      that are invested?




      Not me... I never give away products anymore.
      As I mentioned, I very much prefer to give a
      few free lessons to hook them, and then actually
      charge them for full products.




      What I have done, and what I imagine most
      people do, is build several lists. The "large"
      ones are actually the least profitable by far.

      Instead, the smaller, more highly targeted
      lists are actually full of people who not only
      buy more often, but also purchase more
      expensive products, and follow my funnels
      more deeply.
      Good boy, lets hope i don't find your markets.
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      • Profile picture of the author MikeTucker
        Originally Posted by Informit View Post

        Good boy, lets hope i don't find your markets.
        What a great first post in the forum!!
        You have me shaking in my boots.

        Here, allow me to help you...
        My two most profitable niches are:

        1. Martial Arts
        2. Chess


        Go ahead, come try to take some of
        my clients.

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        • Profile picture of the author celente
          Originally Posted by MikeTucker View Post

          What a great first post in the forum!!
          You have me shaking in my boots.

          Here, allow me to help you...
          My two most profitable niches are:

          1. Martial Arts
          2. Chess


          Go ahead, come try to take some of
          my clients.

          I have been in the chess game / niche and play it alot. It is actaully more lucrative than most think!
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        • Profile picture of the author fizyusuf
          Originally Posted by MikeTucker View Post


          Here, allow me to help you...
          My two most profitable niches are:

          1. Martial Arts
          2. Chess


          Actually sir, how do you did the niche/market selection? Base on what criteria you choose the niche? How do you do the research?

          Can you share them? I am going to start list building but still in searching for the correct niches..
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          • Profile picture of the author MikeTucker
            Originally Posted by fizyusuf View Post

            Actually sir, how do you did the niche/market selection? Base on what criteria you choose the niche? How do you do the research?

            Can you share them? I am going to start list building but still in searching for the correct niches..

            Criteria: Whether or not I can make money.
            Research: Publication Directories.
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  • I love webinars, they are easy to setup and easy to test. Check out my sig. for an example over the years I had like 100+ of these and they put thousands on the list, it' works and you can make minor changes and test fast, it's a good way to build your list. Good luck
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    soon people... Relax...
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  • Profile picture of the author equanto
    In a very simplified manner, here are the tips to building your list:
    1. Identify your target market in painstakingly great detail, and then get inside the head of your target market. At this point you must really know them - their biggest frustrations, what keeps them up at night, what they really want to do/be/have, what they fantasize about, etc.
    2. Map out the journey or steps your customers need to take in order to achieve their desired outcome.
    3. Create a money magnet that will help them achieve the first X steps in ways that are fun or fast or easy or cost-effective (know which benefit is most important to your customers). Then choose the format of your money magnet. Here are some ideas:
      • Report
      • White paper
      • Coaching sheet or worksheet
      • Survey results with analysis
      • Video tutorials
      • Partial video footage of one of your biggest seminars/events
      • CD or an audio clip of an interview you did with someone
      • A diagram/mindmap of a top-secret system or process or formula that you used to achieve a certain outcome
      Trying to entice people by saying you will send them your newsletter is not that attractive anymore, so try to give something a lot more
      valuable to them - something they know they won't just be able to easily get from somewhere else because it's unique to you (or YOU have made it uniquely your own by putting your own spin on it).
    4. Once you've created your money magnet, get a reliable Autoresponder!
    5. Create a high-converting opt-in form and link it to your autoresponder. Put this opt-in form on your business blog, in your website, or as a stand-alone opt-in page (also known as a "squeeze page") If you don't know how to code a squeeze page, you can create an opt-in form using Squeeze Theme. With its what-you-see-is-what-you-get user interface, you just drag and drop elements onto your opt-in form and it will create it for you.
    6. Start driving traffic to your opt-in form! There are many ways to do this, but one of the best ways to attract traffic to your opt in form is by publishing great content regularly on your business blog and then having a call to action that persuades readers to fill out your opt-in form to download the money magnet.
    7. Keep communicating to your list on a regular basis - about once to three times a week (depending on your style or whatever works for your subscribers). The key is to keep adding value to their lives - not just selling all the time!
    So there you have it. That's how you create an automated (and highly leveraged) lead nurturing and sales-generating process via listbuilding and business blogging.
    Signature
    What saves a man is to take a step. Then another step. It is always the same step, but you have to take it.
    Stories of Another day can be saved by your STEPS
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  • Profile picture of the author MikeTucker
    Damn, I knew you were doing well, but wow... Just, wow...


    And, now it makes much more sense why you delete
    so many subscribers after a predetermined time.
    OK, so to clarify, because I'm a little slow:


    Your articles are informative, solution-based, and obviously
    that is a solid, quietly assumptive way to pre-sell.

    Then, they link to a page that, still in a subtle way,
    recommends the specific product that you wish to market.

    Buyers are "invited" (given the choice, not automatically
    opted-in) to your lists, which then pounds them with
    affiliate offers every single day.

    If they show that they are not going to buy again,
    you simply remove them from the lists.


    And the core of this simple process is the relationship
    (and now reputation) that you have built with these
    tens of thousands of publishers?




    Originally Posted by celente View Post

    I have been in the chess game / niche and play it alot. It is actaully more lucrative than most think!
    Indeed, the game of Kings... And others
    with deep pockets!
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  • Profile picture of the author Sabrina001
    For building email lists, here is a series of locations we have summarized according to our long-term experiences:

    Visitors to Your Site;
    Customers Who Purchase Goods or Services;
    Your Social Media Outlets;
    Websites That Have Similar User Demographics;
    Search Engines (Organic and Paid Search);
    Offline Locations;
    Purchasable or Rented Lists.
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  • Profile picture of the author aaronblevins
    Great insight in some of these posts. Anyone else out there feel like putting in their input?
    Signature

    College dropout turned community builder. In 2 years, I've built a community of over 250k raving fans and monetized them for thousands of dollars. Want me to help you do that too? Hit me up. www.WorkingWithBlevins.com

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  • Profile picture of the author Luffy
    I have my self experience about this

    you can make it simple, i name it, Rich list builder, poor list builder
    and what do I mean by that?

    The amount of money you are willing to cough up to build your list will put you into either former or latter category.
    Generally speaking, the more money you can spend on list building, the more money you'll make.
    If you don't have much money, you'll still be fine - it might take you a bit longer, but you'll get there.

    Very briefly:
    4 Elements of List Building

    1. Traffic - the more, the better. I am talking about targeted and diverse (coming from different sources).
    2. Lead Magnet - the freebie you are planning to offer. And the stakes are high these days; you'd better make it good.
    3. Opt-in Form - eye-catching, to the point, and here's the tricky part: everywhere, but not intrusive.
    3. Monetization - how are you planning on making money off your list. Your own product, services, affiliate products, etc.

    But you already knew that...


    I have a confession to make: I am not very familiar with these list building methods.
    Partially, it's because I don't really believe that some of them truly work - any longer, anyway. Plus, if I am going to spend money on something like this, I'd better be sure I know what I am doing and that takes time and more money, neither one of which I am willing to give up right now.

    Rich Man's List Building
    So, let me tell you what I DO know about these methods.


    1. Buy a List
    Naturally, this is something I would never advise for anyone to do in any niche. All you will end up buying is a bunch of names and, hopefully, working email addresses - hard to get them to stay with you and even harder, to buy from you.

    Can't sell a steak to a vegetarian!

    2. Banner Advertising
    Ever heard of banner blindness? Still there.
    Since I've never used this method, I have no idea what your ROI might be on something like this.

    3. Buy Ezine Solo Ads
    In online marketing terms, ezine is a newsletter sent out to thousands of subscribers.
    You can choose to purchase an ad in those newsletters.
    However, the only ad really worth considering is what's called a "solo ad", which means that it will go out all on its own without any other content surrounding it.

    4. Google Adwords
    Never ventured out into that either.

    I actually started my online business just around the time of the famous "Google Slap", which is still very much talked about. In other words, Google made it very unattractive for a small fish like me to even try PPC.

    5. Facebook Ads
    Now THIS IS something I am going to do, hopefully soon.

    I wouldn't say it's easy, but it's fairly easy to master, it's still fairly inexpensive (in the eyes of the beholder, of course), and it brings results.
    To educate myself on the subject, I purchased this Facebook Ad Power course by Ryan Deiss (yes, I do own a lot of his products and have been happy with most of them, including this one).
    If you have been thinking about it like I have, I would strongly suggest buying his course, mastering the technique, and starting to use it while it's still such a good market.
    I am sure there are MANY more ways to build a list when you have money, but as I said, it's neither my area of expertise nor of interest.

    Now let's get down to the meaty part of this post:

    What to do when you have no money, no list, in other words.
    Poor Man's List Building
    In no particular order:

    6. Cross promotion
    Approach other bloggers in your niche with similar size blogs and hopefully lists and agree to send an email to your list about their newsletter, if they do the same for you.

    7. Product bonus
    Find someone who sells a product, which compliments your freebie, and approach them about giving your freebie away with their product.

    Everybody loves a good bonus, which of course will have links back to your blog.

    8. Stay above the fold
    Keep your opt-in form visible and above the fold, if possible.

    9. Give an incentive
    Some time back, I saw a post on SocialMouths.com, giving away a blog/social media audit to a random subscriber to their list.
    How brilliant was that! Francisco gently persuaded his visitors (me including) to subscribe to their list in return for a chance to win.

    10. Hold back
    Say you write a freebie with several steps, like my 7 Steps to Complete Search Engine Domination (awesome SEO report, by the way; comes with my brilliantly clever and useful traffic generation tips every once in a while. You won't see any of it though, until you subscribe HERE.)

    11. Create PDFs.
    I am sure you've heard of this before, but probably never used it.

    The idea behind this method is simple: create ebooks out of your existing content.
    For instance, take all the posts you have on kolibri bird feeding habits and make a PDF out of it, full of the links to your blog and various posts on your blog - write it in such a way that the readers HAVE TO come back to your blog for more information.
    Send your PDF out to various PDF networks; Scribd.com is my favorite one for that.
    Of course, just uploading your PDF and waiting for it to be downloaded is not my style; and neither should be yours.
    Promote it. Let people know it's there. If you don't know how, read Kristi Hines' Ultimate Guide to Blog Promotion - it'll have all you need to promote any kind of content you have.

    12. Guest post.
    Here's another one you've heard of before... over... and over...: guest posting.

    Are you doing it yet though? That's my point.
    Many of you reading this post came from Search Engine Journal, where I just published a post on Duplicate Content (FINALLY, something to put this issue to rest - at least, until Google decides to change something in that area).
    Will you subscribe to my 7 Steps To Complete Search Engine Domination? We'll see. But the fact that you are here is already a good sign.

    Another example: my article at MaxBlogPress blog.

    That one article brought me about 400 visitors and about 50 of them are on my email list.
    You see when you publish a great guest post, the readers of that blog are already sold on you. Most of MBP readers subscribed from my home page, meaning they came, they subscribed.

    13. JV Giveaways

    Basically, a JV giveaway is an event set up by several bloggers with an intention to build each other's lists through leveraging their own lists and social networks.
    The way it works is each participating member submits one or more freebies that lead to their squeeze pages. Then they agree to send emails to their lists and promote the event via their social networks to bring in as big of a crowd as possible.
    With a good product, it's possible to generate hundreds of new subscribers per giveaway.

    The last one I participated in, I got over 200 new ones within 2 days.
    The argument of course could be that the retention rate for these subscribers can be low, since all they want is your freebie.
    However, that can be said for all your new subscribers and it's up to YOU whether they stay or go; you and your brilliant follow-up emails you send them.
    Here's are a couple of sites for you to take a look at if you are interested in participating in a JV Giveaway: jvgiveawayblog.com and newjvgiveaways.com. There are plenty more, of course.

    14. Leverage other blogs.
    With this list building strategy, you round up a few bloggers and each will write an article promoting each other's newsletter and/or freebies.

    15. Your Thank You Page
    You'll read a great post on how to really leverage your "Thank You for Subscribing" page on Friday, but today I wanted to mention another trick you can use for that.
    Simple enough. Get a group of bloggers together and recommend subscribing to their lists in your Thank You page and they will do the same for you.

    16. Create a Forum
    A bit time-consuming, but a great way to brand yourself and get quite a few new subscribers to your list.

    17. Sharing is caring
    Create a squeeze page with freebie/newletter opt-in and ask your readers/subscribers to share it with their team, online friends, etc.
    Once again, you'll read more about this strategy on Friday - don't forget to come back! You'll also get access to software that will help you do just that.

    18. Forwards
    At the end of some of your emails to your list, why not ask your subscribers to forward the email to a colleague/another online marketer they know? Doesn't cost you anything and, if they really enjoy your awesome tips in their inboxes, they might just do that.

    This tip won't get you direct subscribers per se, but it will get you traffic that will be up to you to covert.

    19. Affiliates
    People will want to promote you if there is something in it for them.

    Affiliates send visitors to get your free subscriber bonus. When any sign-ups happen, the affiliate gets rewarded for delivering the lead - maybe, through a free copy of a product or a special report no one else gets access to.

    20. Password protect your posts
    I am not talking about a membership site here, although you can create one of those as well.

    What you can do is choose to set a password for some of your popular posts or, even better, for a part of a post.
    Of course, you'll need to let your readers know that in order to access this (and other) password protected content, they'll need to subscribe to your list, and also let them know you'll send them the password as soon as they subscribe.
    You can also set up a special page that will display the password as soon as they subscribe.

    There are several plugins that will get the job done; just search for "password protect" in your plugin directory and you'll find quite a few.

    Here some tips
    maybe you can find another graet way
    and tell me yes
    Thx
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  • Profile picture of the author jingrong
    Nice Website. A lot of opt in? Did you engage expert to create the website?
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