Is Your Launch Really a Launch or is it the Death of your Product?

The truth, the whole truth and nothing but the truth. Some of which I knew, and some I have come to understand through my own experiences. Well said.

I couldn't have said it better (umm well - maybe I could have)... :-)

The limited thinking in these IM MMO marketplaces is amazing. Some of the grteatest selling courses and products of all times are STILL SELLING. Not because they were "launched" and then relaunched with a different payment mechanism - but because they were branded from the beginning as the "best" or the "most" or the most "excellent" whatever there has ever been.

The branding worked and had nothing to do with whether the purchaser was paying cash, check, CC, m.o. or whether the customer bought it at JC Penny or Walmart.

It was the product itself that made the brand.

There are a few EXCELLENT products that use Clickbank as their payment processor and affiliate program combined - and those products have been selling and been best sellers for YEARS - not just for 7 days.

By the same token - there are people that have put products up here and they have continued selling week after week and month after month.

just rambling - could say a lot more - but I just wanted to say it better :-)

Dude totally smart move here and I've said something similar for a long time now.

Idk why people spend so much time and then never sell the product after the launch.

Thats silly==> and that means you're in this for the "lotto ticket" mentality as opposed to a company.

After our last 2 launches, I realized how absurd it was to make that surge of revenue that "put that product in the vault." I'm working on making that change with adding widespread affiliates all over the net.

Thanks for bringing this up b/c it's totally true...

Cheers,

Brad

Disagree with you on the above as a WSO should always be a "Warrior Special Offer" aimed at warriors as a special only and not a item sold on the Warrior Special Offer forum. As if not the the WSO section will just be another walmart, amazon, ebay etc.

Let us keep it as it was intended to be

Really Awesome tip. I fully agree with you E. Brian. Because relaunching product costs alot and if one product can be sold many times on many marketplaces then why not

I agree with you 100% :-)

EBR hits another home run. Everything you said is 100% true. Why always be in relaunch mode when you can just constantly sell. Great post as always!

You are my hero Brian. I remember asking a question about other platforms similar to a WSO here, and they deleted my thread.

If you work hard and make a good product, why limit yourself? Serve your customers, make your product better, and keep going!

Now I'm all excited.

Good points. I defiantly agree.

Dr Dan... start a digital dollar store and win big!

Hey EBR,

Great points about the IM world. I think it's great that a ton of people are learning "how" to market, things like finding your audience, creating products, having scarcity, increasing value for more profits, etc. but you're absolutely right that the IM world is focused way too much on 'short term' profits vs building a long term empire.

The good news is with the internet you can have both. Start your product with a sale/launch/wso etc., get feedback on making it better or conveying it's value better, then bring new customers in front of your offer with paid traffic and new affiliates. Now your sales take less time and effort and you can scale your profits to reach your goals.

Talk to you soon.

Mike. <><

Good and proper points, EBR!

What many fail to see is that all of these platforms are exactly what they are - platforms for getting your product visible and understood.

I agree, too many "marketers" have blinders on that they focus solely in how they can cram a bunch of so-called "affiliates" and "partners" to blast for them when they "launch" a WSO, and think, "Wow! I made $5K my first day! I've made the big time!". Get a clue.

Either you are a business owner growing your business, and IF you have decent products to offer, you promote utilizing a variety of venues - BUT only said venues that would match your target audience. I would not be selling Waterford Crystal or the Hope Diamond at Dollar Tree.

A bigger vision would be that I am growing businesses daily with the goal of selling said businesses. THAT would net you some better deals...

Excellent points, EBR. Now, if only more WSO sellers would truly grasp the above statement, what a difference that would make!

Great points overall, Brian. But depending on the merchant's goals, the following info may not always be the best advice...

If a merchant has multiple different payment options for a single product (each of which correlate to a different affiliate platform), that is going to scare away some of the better affiliates that would otherwise want to promote the product (because affiliates know that if a customer goes through their affiliate link, yet they wind up purchasing via a different platform, the referring affiliate won't get credit for the sale). That's a major "leak".

Of course if the merchant wants to be sneaky about it and use multiple different websites and/or product names (all for the same product), then that may help somewhat. But that won't fool any affiliate who's spent more than 5 minutes researching the product.

I'm not saying that either option is better or worse. Just giving some food for thought for anyone considering using multiple payment processors / affiliate platforms for a single product.

The thing is that the IM (MMO) niche is too focused on the "make a quick buck out of an averagish product" mentality, thus the Product Launch formula fits that mentality.

Most IM'ers (regardless of their size) seem to prefer a quick burst of income rather than slow-but-sustainable revenue. You know: put together (even outsource) a quick so-so'ish product, roll out a hypey product launch, cash out, let your list/affiliates rest for a lil'while, create your next so-so'ish quick product, rinse and repeat.

I guess it's an easier model for most IM'ers.

Love it...couldn't agree with you more. Launching WSO after WSO is a bit like a crack addiction. You'll always be looking for that next fix.

Sorry man, but I gotta disagree with you on this one. Like it or not, your product is defined by where you sell it.

If you move to the Clickbank marketplace, you open up tons of doors. Affiliates that would never even consider promoting a WSO will now promote your product, and they have much bigger lists and much more clout. I'm talking guys that can single-handedly send 100s of thousands of clicks and create thousands of sales. You just don't get that in the Warrior Forum.

There's a reason you don't hear about 7-figure WSO launches. It's just not plausible.

If you're sending that volume of traffic, you need full control over your sales environment. You need to be hosting your sales page on your own servers, and optimizing every aspect of your funnel and conversion rates...oh, and not handing every one of your new leads over to your payment processor to promote their products. That may work in the smaller world of WSOs but not for a real business.

In my opinion, WSOs are best for testing out the market for your product before considering scaling it up to a broader market.

Otherwise, you're just offering your product at a discounted price, and that means it's on the decline...in other words, it is about ready to die.

I say treat your WSOs as beta launches, rather than thinking of the WSO forum like Walmart.
Let's face it...if you have the greatest fishing pole on earth, WalMart is the last place you'd sell it.

There's a reason you don't see Rolex selling their stuff in WalMart...it's because they don't have a "Walmart product."

Where you sell DOES define your product.

Realistically, most products DO go to Walmart to die, because once you're there, you're never going to be able to sell your product for what you used to sell it, and you'll have trouble getting distribution anywhere else after that. That's just the facts of life.

For example, I used to have a "job" getting products listed on big websites, and many stores won't even carry your product on their website if it's listed on Amazon, because they know they can never compete. It's not worth the administrative costs for them to list your product knowing they'll always be outsold on price.

Once your product hits Walmart, you DO have a "Walmart product" in the eyes of every other retailer out there, and you've hit the bottom of the barrel in terms of distribution. Nobody will be able to compete anymore, and as soon as it stops selling at Walmart, they'll drop you, and good luck with sales after that.

Not to say it's not worth getting your product into Walmart, because you'll still make a boatload of cash due to their distribution, but you're never going to be able to get the higher prices for your products after that.
Target doesn't just ask to sell your line of poles at their store. That's not how the world works.

You approach Target and ask them to sell your poles in their store. Then, for most products that don't already have a massive, well-known brand, if they see that you are already selling your product at Walmart, there's a good chance they wouldn't bother selling your product, because they don't want to fill up their valuable shelf space with a product that's selling for less elsewhere.

As an information marketer, I don't think the goal is getting your product into as many marketplaces as possible.

That's what you do with commodities like milk or toothpaste, not information. The second your product is viewed as a commodity, you're screwed, because all that matters is price.

Works fine for toothpaste...not information products.
I agree and disagree. If you have a legitimate product, you definitely shouldn't let it die a fast death after your launch. Move onto the next phase and scale it up.

However, listing it in multiple marketplaces at different prices is really not plausible in this day and age of the internet. People will get pissed off when they find out they just paid more for your product than they had to, and it will end up harming your brand.

If you're going to offer your product at a discount on the Warrior Forum, in my opinion, it needs to be a limited time offer, not a perpetual thing, because you're shooting yourself in the foot if you have it for sale in multiple marketplaces at different prices.
Absolutely agree! Running your business on the premise of launching WSO after WSO is thinking very small...instead they should be the launch point of something big!

Good topic!

Very entertaining and insightful debate, Brian and Rob!
Brian, does your signature implies that you are affiliated in some way to JVZoo or that you find it helpful and are promoting it?
I do believe that there is much, much more out there other than just running a WSO and it's definitely a massive waste of time to keep letting products collect dust while creating the next one.
Convenience is a big factor here. Some people only know the Warrior Forum! For them to expand their horizons is too much work in their minds so they just keep going with the rinse and repeat formula while never reaching out to find other income streams outside of the WSO section.

Another thing to consider is that, and I just realized this recently, not everyone wants to think big! They'd rather think medium and they're happy with that. In the meantime, you and I and others are trying to take over the world with really big goals and dreams! It's a part of life

Thanks man,

some great reading

---
Stefan

Yeah that is great insight. Hadn't thought of it much as I look at all my stuff long term.

But yeah - some have it bass ackwards.

Great post Brian - spot on

I think that a "launch" should be used to put your product on the map. Say if you launch a product and sell 1,000 copies within a few days. Great... a nice return on your invested time and/or money and 'hopefully' a large number of happy customers who some of which will spread the word on your product... or even maybe promote it.

Launches are a vital part of a products life. It's the 'leg up' that products need. But it's how we then use that exposure and initial kick-start to move the product forward like businesses would with 'tangible' products.

good example of this is the famouse 'Abs' ebook. That guy has sold millions of copies and has become extremely wealthy as a result of this. After a number of years he is still focusing on that product and still selling huge numbers of that ebook each month.

If you have a good product... work with it.

Feeling good to just launch a product (Black Book Trading) this week on JVZoo with Brian Rose being so respected here. But Dr Dan has got a good point that after all affiliates make there 75% cut on this $47.00 product. Its time to bring it to the dollar store.

You'd think that this would be common sense.

But as the anecdote goes - common sense isn't so common!

Thanks for an awesome post EBR!

~S