eBook pricing!

People making $10k or higher per month usually have funnels set up. Upsells, backend, recurring, personal coaching, etc. Low end front of funnel price can be as low as $1 to $48. $27 - $37 is a good starting point. The copywriting on your sales page is crucial for conversions.

I wouldn't say that "most" ebooks go for $40-$50. Within certain subject areas, sure. Consider also that just because the price tag says $50, the item is selling. Scan/search just this forum, and you'll find many people talking about lower response to CB and other digital products.

Part of this, I believe, is the novelty wearing thin. Last time I looked, Clickbank alone had over 12,000 listings. And with the novelty factor waning, people are discovering that a lot of products are "balloon products" - pretty to look at, but nothing but hot air inside. So they aren't as trusting.

James gave you the truth. Those making substantial incomes from Clickbank (and I'm not one of them - don't do much with CB) are using those products to put proven buyers into an extended funnel.

You should avoid calling the infoproduct an e-book as that has very low perceived value.

Instead, call it a blueprint, report or program, preferably with a good marketing name and of course you can add a video training element on a delivery platform like Kajabi though - as stated above - that could be an upsell further up the funnel.

Check the CB Marketplace and you'll see what I mean.

Higher perceived value = higher potential ticket price.

Hi ckbank,

I totally understand what you mean, as I thought of the same thing when I was pricing 1 one of my clickbank products.

Heres the thing, it is how good your sales page is, thats going to help the potential buyer solve his problems.

I always believe that when people are buying clickbank products, they are NOT buying for information sake, they are buying to SOLVE a problem.

is $17, $27, $50, $100 worth it to finally get rid of my problem? In most cases alot of these sales pages are very convincing that people wouldn't mind paying more for a digital product that can SOLVE their problems.

They read the sales page and start fantasizing on the joy of solving whatever problem they have ( for example ACNE) It breaks their perception of the price for a DIGITAL ebook and in most cases see MORE value than say an ordinary Cure acne physical book.

Then after purchase, its the quality of the content and the delivery of the promise you mentioned in the sales page that will reduce the refund rates.

EDIT: There is an actual benefit of having a digital version versus a physical copy I did some analyzing on some top clickbank products and I can't remember which sales page it was but had one very clever line.

It states in the sales page that their customers will have lifetime updates, They will always have access to the latest edition direct to their email at no additional cost. I think this is very powerful. People feel that they will get full lifetime upgrades to that ebook, more value is added

Don't underestimate the perceived value of an e-book. I sold fewer copies of an e-book at $20 than at $40 (when I was first playing around with the price point). I really think people thought "it can't be that good" for only $20.