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Email marketing - full time?!

by adam westrop
26 replies
Does anyone here make a living from email marketing full time? Or do in equivalent terms but have income from other sources too?!

If so, could you please tell me the size of your list and how many offer mails you send each week and non offer mails you send each week (e.g. The build trust/free information emails).
#– #email #full #marketing #time
  • Profile picture of the author JoeyXoto
    Google Alex Jeffreys. Lol.

    Yes people make money through email marketing, but it takes a while to build a list large enough for you to have sustainable income.

    I've recently done a video on list building, a complete overview, on my blog. If you like you can go check it out on the link in my sig. You may find it useful.

    In short though, again yes they can make a living, a very good one, simply by email marketing.

    The results will depend on how targetted your list is. If your list is large enough, you could send an email and make several thousands of dollars in one shot.

    However, as discussed already, it takes time & effort to build a list.

    Hope that helps.

    Joey
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    • Profile picture of the author MilkerFocus
      Originally Posted by JoeyXoto View Post

      However, as discussed already, it takes time & effort to build a list.
      That's so true.
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      • Profile picture of the author Michael Harris
        Hey Adam,

        There is a "generalized" statistic, that "pops" up every now and then and it
        goes something like this..

        You can expect to make $1/month/subscriber from your list..

        That being said there are people out there who make more and there
        are people who make less..

        The thing that appeals to me the most about building a list is,
        you are building a real asset for a long term business..

        Your list is something you will always own, unlike business models
        like SEO, for example where a change in the ranking algorithms,
        can drastically alter your business overnight..

        There is a lot to learn regarding building a list and then building a relationship,
        with them through email marketing, but the stability it provides,
        for me it is worth it..

        All the best
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        • Profile picture of the author JoeyXoto
          Agree with Quantum; I've been taught what was just said here; $1 per subscriber per month.

          If you are looking to validate if it's worth your time; believe me, and every other poster. It's worth it. Provided you are looking to build a real business and put in the effort required.

          Building a list requires a strategy. A realistic plan. You need to create a "funnel" to put your traffic through, have autoresponders setup etc. Lot of different things to put together, but to be honest not too complex.

          You really have to work for traffic to be honest. I've been working on my business a while, and it took a lot of effort to begin to start seeing people opt in; I first thought I just had a shite squeeze page, but I don't. The fact is I had to try harder to get traffic.

          Hope this helps you out. Approach list building like a business and you'll be successful.

          Joey

          Originally Posted by quantumtiger View Post

          Hey Adam,

          There is a "generalized" statistic, that "pops" up every now and then and it
          goes something like this..

          You can expect to make $1/month/subscriber from your list..

          That being said there are people out there who make more and there
          are people who make less..

          The thing that appeals to me the most about building a list is,
          you are building a real asset for a long term business..

          Your list is something you will always own, unlike business models
          like SEO, for example where a change in the ranking algorithms,
          can drastically alter your business overnight..

          There is a lot to learn regarding building a list and then building a relationship,
          with them through email marketing, but the stability it provides,
          for me it is worth it..

          All the best
          Signature
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        • Profile picture of the author Michael Ten
          Originally Posted by quantumtiger View Post

          Hey Adam,

          There is a "generalized" statistic, that "pops" up every now and then and it
          goes something like this..

          You can expect to make $1/month/subscriber from your list..

          That being said there are people out there who make more and there
          are people who make less..

          The thing that appeals to me the most about building a list is,
          you are building a real asset for a long term business..

          Your list is something you will always own, unlike business models
          like SEO, for example where a change in the ranking algorithms,
          can drastically alter your business overnight..

          There is a lot to learn regarding building a list and then building a relationship,
          with them through email marketing, but the stability it provides,
          for me it is worth it..

          All the best
          That is quite an interesting figure.
          Signature

          New Book! Radical Life Extension. Help me to hasten the defeat of aging.
          Michael Ten . Do Nothing Does . All Books by Michael Ten

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          • Profile picture of the author Shaun OReilly
            The $1/month/subscriber figure is fictional for most list
            owners.

            The sad fact is that most list owners don't approach
            anywhere near $1 per subscriber per month.

            Such a convenient number don't you think? It makes
            the maths easier for people who are easily fooled, but
            that's about all.

            If you want to approach anywhere near $1 per month
            per subscriber then you'd better sharpen your e-mail
            marketing saw - BIG time.

            Dedicated to mutual success,

            Shaun
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            .

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  • Profile picture of the author Manie Amari
    Originally Posted by adam westrop View Post

    If so, could you please tell me the size of your list and how many offer mails you send each week and non offer mails you send each week .
    Ok, so lets say you find out how big their email list is and you find out how often they mail to their list. So how does any of this information help you profit from email marketing?
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    • Profile picture of the author adam westrop
      Originally Posted by Manie Amari View Post

      Ok, so lets say you find out how big their email list is and you find out how often they mail to their list. So how does any of this information help you profit from email marketing?

      It doesn't.... It does help me decide whether email marketing is definitely for me though.

      I can see how email marketing works from building relationships, and people buy from people they like....... But I just wanted to know more about the bottom line and hear from people having good success with the model and to get a rough idea of list size so I know what type of subscriber target I need to set myself etc (I am aware this will vary with niche - but a rough guide is very useful).
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      • Profile picture of the author Alexa Smith
        Banned
        It depends what you mean by "full-time", I think, Adam?

        I don't know whether you'd call what I do "full-time email marketing". Probably not?

        In order to do any email marketing, you have to have lists, which means you have to attract traffic, which tends to be a time-consuming part of any online business, so who's really doing full-time email marketing? But probably you're assuming that anyway, and asking whose income arises wholly or mostly as a result of email they send to subscribers?

        Well, mine does, in that case. But that's true of almost all affiliate marketers, I think? (Affiliate marketers without lists aren't generally earning a living at all. I strongly suspect that most aren't even making a profit at all, let alone a living.)

        I never know where this alleged "$1 per subscriber per month" figure comes from, which is inevitably quoted in these threads. It's actually never been close to my average, but I don't give list-figures or income-figures, so my observation's probably pretty unhelpful; sorry. :rolleyes:

        I can answer the rest of your question, though, and have done so here: http://www.warriorforum.com/main-int...ml#post5300985

        Originally Posted by adam westrop View Post

        It doesn't.... It does help me decide whether email marketing is definitely for me though.
        Well, what you're really deciding there, I think is whether affiliate marketing in general (and some other activities which also necessitate list-building) are for you?
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        • Profile picture of the author ryanmilligan
          Banned
          Originally Posted by Alexa Smith View Post

          It depends what you mean by "full-time", I think, Adam?

          I don't know whether you'd call what I do "full-time email marketing". Probably not?

          In order to do any email marketing, you have to have lists, which means you have to attract traffic, which tends to be a time-consuming part of any online business, so who's really doing full-time email marketing? But probably you're assuming that anyway, and asking whose income arises wholly or mostly as a result of email they send to subscribers?

          Well, mine does, in that case. But that's true of almost all affiliate marketers, I think? (Affiliate marketers without lists aren't generally earning a living at all. I strongly suspect that most aren't even making a profit at all, let alone a living.)

          I never know where this alleged "$1 per subscriber per month" figure comes from, which is inevitably quoted in these threads. It's actually never been close to my average, but I don't give list-figures or income-figures, so my observation's probably pretty unhelpful; sorry. :rolleyes:

          I can answer the rest of your question, though, and have done so here: http://www.warriorforum.com/main-int...ml#post5300985



          Well, what you're really deciding there, I think is whether affiliate marketing in general (and some other activities which also necessitate list-building) are for you?
          Alexa is always right, people need to listen to her.
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          • Profile picture of the author JohnMcCabe
            Originally Posted by Alexa Smith View Post

            I never know where this alleged "$1 per subscriber per month" figure comes from, which is inevitably quoted in these threads. It's actually never been close to my average, but I don't give list-figures or income-figures, so my observation's probably pretty unhelpful; sorry. :rolleyes:
            The first time I saw this statistic mentioned, it was not a rule of thumb or average result. It was a goal to shoot for. Here in the real world, some make more, most make less. At least, that's the impression I get from following threads here for a few years now.

            Since then, it's been through the IM "Chinese Whispers" mill and come out the other side as 'build a list and you'll make $1/mo/sub'...
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  • Profile picture of the author Andreas Quintana
    I totally agree with Joey. I have a good little list myself and I am able to generate about $1000 a month from it. Would have to scale things up if I was going to live from email marketing alone.
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  • Profile picture of the author Josh Monroe
    Well, take a look at the 'big gurus' for example.

    They have huge lists built from product launches and cross promotions.

    Each week they email new offers to their lists, and even with a 1% conversion from a 100,000 strong opt-in list, two - three time a week in my opinion really is a full time income.

    I've seen some of the big gurus do this live, in front of me. I watched how they sent an email out at 9 am in the morning, and we then checked the day after around midday.

    One days 'work' from sending out a copy-and-paste email swipe netted him over $17,000 in commissions.

    Not bad right, and again there are multiple launches per week dont forget..
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  • Profile picture of the author louie6925
    The trouble is that the big guns doing it have spent alot of time and money, not to mention effort to be able to do it, but the problem nowadays is to many people are selling wso's telling people they can easily do it too!.............its not the case, it takes a long long time to build a big responsive list, anyone who believes its easy are in for a huge disapointment!
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  • Profile picture of the author AndrewStark
    Make your own product and then build a list of customers who you can repeat sell to via affiliate marketing.

    If you just focus on building a list of names it can generate you some cash, but when you promote a product you're sending your best leads to the product owners. So if you build a list around a product then you will have people sending traffic and the best leads to you.

    Will take a lot more effort than setting up a squeezepage for a free report, but if you want to earn a living full time then you will need to have your own product / service.
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    • Profile picture of the author Chris Jerrett
      One business model that will get you $1 a sub and over is to build a buyers list and don't worry about list size. Quality over quantity. A quality list of buyers is much more valuable than a freebie seeker list. Trouble is, it's much easier said than done. You need to have product creation skills, conversion skills and copywriting skills or the money to be able to afford access to a skilled team to do this for you.

      Do a search for Lee McIntyre or Alex Jeffries (who is mentioned above) both of whom built big buyers lists from product launches and joint ventures. Most profit is made on the backend (often from offering high-ticket coaching), but you need to have that backend in place. If you have a super duper range of your own products and a super duper proven high converting funnel and a bunch of JV partners with huge lists, then you are all set, lol. Trouble is it's much easier said than done. It is certainly (rightly or wrongly) the road less travelled around these here parts.
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  • Profile picture of the author sanwacik
    Everybody here is so right on with what they're saying.

    It does take a lot of hard work and much time to build a list and building relationships with your lists, because of trust issues and all that, but to really make a substantial living with a list, you will need to have a slew of people on that list.

    It also will depend on how targeted the list is as well. A list is "THE" most important part of ANY online business (and even offline at that). Once you have a list that is large enough, you then can begin making a fairly decent amount of income, but there's more to obtaining that kind of income than just building a list to build a list.

    Email marketing is all work, all the time, which makes it full time to begin with. But at the end of the day - you need a nice sized list if you want to make any kind of full time income with it.
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  • Profile picture of the author ryanmilligan
    Banned
    Originally Posted by adam westrop View Post

    Does anyone here make a living from email marketing full time? Or do in equivalent terms but have income from other sources too?!

    If so, could you please tell me the size of your list and how many offer mails you send each week and non offer mails you send each week (e.g. The build trust/free information emails).
    A good 60% of my income comes from email marketing alone, so yes, you can do email marketing "full-time" so to speak.

    I don't wish to share with you the size of my lists, because it's irrelevant - All my lists are different as well.

    Every single list is different.

    What works for me, might not work for you - you need to find out what works for you, through testing time and time again...

    ... Please do some more research online before you take a crack at this whole list building thing, or you'll probably do it wrong and then we will all see a thread in a few months "Email marketing doesn't work".

    Sometimes tough love is needed.
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  • Profile picture of the author MarketingMinded
    The quality of your list is 100x more important than the quantity of your list.
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  • Profile picture of the author footbag_man
    Lots of people do..

    But what would be more popular is people promoting affiliate programs through their email list and then doing some of their own products a few times per year.

    A good list can net you $1 per subscriber per month.

    Fergal
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  • Profile picture of the author Randall Magwood
    Email marketing is the cornerstone of my business. Won't release my stats to you, but will tell you that using it as your main sales conversion generator is usually the best.
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  • Profile picture of the author Ron Douglas
    Originally Posted by adam westrop View Post

    Does anyone here make a living from email marketing full time? Or do in equivalent terms but have income from other sources too?!

    If so, could you please tell me the size of your list and how many offer mails you send each week and non offer mails you send each week (e.g. The build trust/free information emails).
    My list produces a full time income alone but I have income from other sources also. Advertisers typically pay me $3,000 to $5,500 to send a solo ad. I charge a minimum of $1,000 for a test drop.

    I send 2 to 3 ads per week and 3 content emails each week. If your content is good, subscribers will stick around long term.

    You can see some stats about my list here:
    RecipeSecrets.net Email Newsletter Email List
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  • Profile picture of the author Theduke2011
    Another thing to add to this conversation, Email Lists and People who make great products go hand in hand. I say this because if you are one of the two, there are plenty of JV's happening all over the place and I have seen insane profit margins. One of my buddy's does this for a living actually. He has an email list that reaches in the 500k+ mark for multiple niches and JV's out to people who have great products. They split the profit and and then he moves on to someone else with a product. He will mail out to his niche emails at least 1 time a week and rake in 4-5 figures at a time. So yeah, find the right people, build lists (lots of them) which takes time but it is well worth the investment of time.
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  • Profile picture of the author 247acheiver
    I know of a couple people who are able to earn enough to continue doing it full-time...

    You will need to be smart and track the sites you are using for traffic stats. You will also need a product that many people can benefit from and has a good profit margin.
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