Just Launched My First Product!

by peteJ
19 replies
Yesterday I launched my first product, and after about a month of work on it I have to say I'm really happy I got to this important point.

Now comes the fun part, marketing and tweaking! I was hoping to get some feedback on my plans.


First things first, I would love for someone to give me feedback on my sales page and how to make it better. I have never done any copywriting before so I imagine it could be a LOT better. I feel like it's missing the hook that is really going to get the reader to buy my product. Any help on improving it is greatly appreciated: link is in my sig.

I would also like some input on my marketing techniques and possibly other ways I could market this product.
Here is what I'm doing or plan to do in the next few days:

1. The product is directly tied to my list, every buyer is given the oppurtunity to sign up and they get any free updates to the guide as well as additional tips and other freebies.

2. I posted an article on my blog. I don't get a lot of visitors but even a little bit helps.

3. I'm currently in the process of writing several articles. Each one will be posted to my blog then submitted to directories.

4. I will be creating several squidoo pages on the various categories in the book. Each page will touch briefly on a topic, with the book gonig far morein depth. I also plan to create pages based around the articles I have written.

5. I'm maknig videos. I have a lot of different ones in mind, and will be able to pretty much endlessley create these. I will be submitting to youtube, but would love other places I can as well

6. I have made several posts to different classifieds sites. These use a similar tagline to my sig and have a short pre sell before linking to my page.

I appreciate any other ideas anyone has. As I said before, I just released this about a day ago, so I don't really have any solid info on how well it converts. Therefore, I might buy an ad to jsut get some initial traffic to test it out.
#launched #product
  • Profile picture of the author gpwilson
    Dear Petez
    All of your six ideas are wonderful. I do not want to advice you regarding technical matter. Because technically we need to be sound and keen if we want to succeed over here in the field of IM. What i am going to tell you is about the content you are going to put in your Blog. You need to be very careful and cautious about that. Make sure you are writing fresh content.

    Getting feedback from the customer is also a great idea. If you improve your product according to the feedback of your customer it would be wonderful.

    Best of luck.
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    • Profile picture of the author Tayman
      Congratulations, you've just done what 90% of people don't do...take action.

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  • Profile picture of the author peteJ
    I appreciate the feedback so far.
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  • Profile picture of the author Barefootpainting
    Take Action Revise Later!

    Way to go with yout first product and I think you have the correct idea to run a test with a SOLO Ad through a list broker of sorts to send some traffic to. When you get your results back you can get things like Earnings Per Click (EPC) and then bring this to other JV partners and let them know the info and where you tested to see if they have interest in promoting for you.
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    • Profile picture of the author Big Money
      Congratulations, creating your own products is the way to go as far as I'm concerned. That's how I've made all my money online.
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    • Profile picture of the author peteJ
      Originally Posted by Barefootpainting View Post

      Take Action Revise Later!

      Way to go with yout first product and I think you have the correct idea to run a test with a SOLO Ad through a list broker of sorts to send some traffic to. When you get your results back you can get things like Earnings Per Click (EPC) and then bring this to other JV partners and let them know the info and where you tested to see if they have interest in promoting for you.

      I do think solo ads are my next step. Once I find out how my traffic converts I can either tweak it to make it better, or start looking for affiliates.
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      • Profile picture of the author thegreatfancy
        Banned
        [DELETED]
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        • Profile picture of the author Mr. Ken Russell
          Nice! Finally someone that takes action. Good luck.
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  • Profile picture of the author jaiganeshv
    Keep promoting the product to the fullest extent possible and take it to different platforms to different areas of users..

    Dont kill it immediately and move to next product
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  • Profile picture of the author Keepa
    Congrats and Well done, best of luck to you.
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  • Profile picture of the author WillR
    From a quick look at your sales page I noticed you are not using the JVZoo order buttons that you are supposed to. This means the stats for your product will be completely off and misleading to affiliates.

    I would fix that as soon as possible.

    I would also be very careful about starting threads like this with a new product you have just launched, especially when a link to the product is in your signature. Some may/will see this as a shameless attempt to get some eyeballs on your new offer. Even if that is not the intention. If everyone who launched a new product started a thread like this then the forum would be a mess.
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  • Profile picture of the author prem khaira
    Banned
    Outstanding man! You are heading in the right direction...keep it up
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    • Profile picture of the author malcsimm
      Hi Pete

      Very well done for starting. What you have done is good all round. It could all be polished, yes: but you have the pieces in place. Now you can go round polishing!

      A couple of things stick out:

      1. Using the word "thrift" targets the product at people who are comfortable with the idea of thrift stores. I would say that that demographic is going to be lower earners. I wonder about the advisability of calling it something different which would appeal across the board. You could even add a section in the book about "3 other great places to source your products". Maybe that could even be a bonus.

      2. Which brings us to the bonus. You start talking about auctions - which I don't think have been mentioned before. That's not a very good bonus - you can't introduce a brand new idea in the bonus. How does that encourage them to buy - when they read the bonus(es) they need to think: "Wow - I need that".

      3. No PS. You MUST have a PS, extensive research shows.

      4. A couple of typos in this sentence: "now i'm here to each you exactally how to do it".

      Keep it up. And think about an upsell. Eg you could give them 3 more videos about different aspects and include 60 days support by email while they get started. 20% will probably buy that, and I can see you can make decent videos.

      Oh - that's "5." I suppose!

      Good luck and keep going. And as someone else says, don't move on until you've milked this one a bit more

      Malc

      :-)
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      • Profile picture of the author Vimal Gobin
        Originally Posted by malcsimm View Post

        Hi Pete

        Very well done for starting. What you have done is good all round. It could all be polished, yes: but you have the pieces in place. Now you can go round polishing!

        A couple of things stick out:

        1. Using the word "thrift" targets the product at people who are comfortable with the idea of thrift stores. I would say that that demographic is going to be lower earners. I wonder about the advisability of calling it something different which would appeal across the board. You could even add a section in the book about "3 other great places to source your products". Maybe that could even be a bonus.

        2. Which brings us to the bonus. You start talking about auctions - which I don't think have been mentioned before. That's not a very good bonus - you can't introduce a brand new idea in the bonus. How does that encourage them to buy - when they read the bonus(es) they need to think: "Wow - I need that".

        3. No PS. You MUST have a PS, extensive research shows.

        4. A couple of typos in this sentence: "now i'm here to each you exactally how to do it".

        Keep it up. And think about an upsell. Eg you could give them 3 more videos about different aspects and include 60 days support by email while they get started. 20% will probably buy that, and I can see you can make decent videos.

        Oh - that's "5." I suppose!

        Good luck and keep going. And as someone else says, don't move on until you've milked this one a bit more

        Malc

        :-)
        P.S. Don't forget to add the P.S, it works
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  • Profile picture of the author pitidiren
    Congratulation, you done the hard part already.
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  • Profile picture of the author seobuzz
    Even if you fail on this campaign, you will learn so many things. Even though with your current planning its quite impossible to fail if you execute correctly.
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  • Profile picture of the author gcbmark20
    Hi Pete,

    You will learn far more about your business by taking action!

    This step has already been taken so test, improve, test again and improve once more until you find that sweet spot within your online business.

    Well done and all the best with your future efforts!!!
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  • Now that you have your product out, your first priority now is to tweak it an optimize conversions. That means that you need FAST traffic to gain statistical data on your front-end and back-end conversions.

    At this point, I'd recommend you pay for quick traffic instead of working on your SEO rankings. Pay for solo ads in order to gain that conversion data so you can start tweaking. Once your funnel is optimized and you're getting decent EPCs, then you can start focusing on evergreen traffic venues (SEO, banner placements, PPC, etc).
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